Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)
StarHub and Nielsen combine TV audience and consumer data
May 19, 2017 – StarHub and Nielsen have partnered to offer TV advertisers enhanced profiling options by fusing StarHub's TV audience measurement data with consumption statistics from Nielsen Consumer and Media View in Singapore.
News categories:
StarHub, Nielsen, Germaine Ng Ferguson, Annette Kunst, Advertising, Big Data, Cable TV, Digital TV, Singapore
Calkins Digital OTT and mobile apps to integrate comScore audience data
May 17, 2017 – Calkins Digital has announced that it is working with comScore to streamline the integration of verified third-party audience measurement data on OTT platforms, a critical step in the process of local media owners’ monetization of their content and audience across their digital platforms.
News categories:
Calkins Digital, comScore, Yancey Douris, Guy Tasaka, Steve Walsh, Apps, Big Data, Digital TV, Mobile, Streaming
Sling TV ad slots now available programmatically through SpotX
May 16, 2017 – Advertisers seeking targeted consumer segments across premium over-the-top (OTT) video can now bid in real time on anonymous targeted impressions on Sling TV using one of the newly introduced top addressable data segments.
News categories:
Sling TV, SpotX, Adam Lowy, Ben Abbatiello, Advertising, Big Data, Digital TV, Streaming, USA
Kaltura adds Streamlyzer data-driven intelligence to its TV platform
May 16, 2017 – Kaltura and Streamlyzer have announced that the companies have joined forces to provide telcos and media companies with OTT solutions, fully integrated with real-time intelligence, enabling them to optimize their video delivery.
News categories:
Kaltura, Streamlyzer, KCP, Ron Yekutiel, Steve Song, Kunhee Park, Big Data, Content Distribution, Digital TV, Korea, Worldwide
comScore offers measurement of OTT viewing on TV screens
May 11, 2017 – comScore has announced comScore OTT Intelligence, a syndicated service that measures U.S. household viewing of OTT content on TV screens. The service is based on the company's Total Home Panel that measures consumer behavior across home network-connected devices.
News categories:
comScore, Mike Rich, Big Data, Digital TV, Gaming, Market Research, Set Top Box, Smart TV, Streaming, USA
DataXu offers self-service OTT TV ad placement platform
May 10, 2017 – DataXu has announced the first self-serve TV buying platform that enables brands and agencies of all sizes to connect the dots between digital and TV, reaching custom audiences and accessing insights covering the full gamut of addressable devices.
News categories:
DataXu, Tore Tellefsen, Advertising, Big Data, Digital TV, USA
Channel 4 launches world's first audio personalised TV ads
Apr 25, 2017 – Channel 4 has announced an interactive VoD format that enables advertisers to incorporate the individual names of viewers into the audio of their adverts using data from Channel 4’s registered viewer database.
News categories:
Channel 4, David Amodio, Advertising, Big Data, Digital TV, Streaming, UK
Turner EMEA selects TiVo to provide EPG services
Apr 24, 2017 – TiVo (NASDAQ: TIVO) has announced that Turner has selected TiVo as its EMEA metadata distribution partner. Turner will utilise services from TiVo’s Studio, Broadcast and Network Metadata Packages to manage the company’s EPG metadata.
News categories:
TiVo Corp, Turner, Roz Ho, James Crossland, Africa, Big Data, Digital TV, Europe, Middle-East, NABShow
Ericsson launches TV content discovery ecosystem
Apr 24, 2017 – Ericsson (NASDAQ: ERIC) is launching its content discovery ecosystem at NAB Show 2017. Through a network of partners, the ecosystem brings together TV and movie data sources with a suite of software services that help understand and act on the data.
News categories:
Ericsson, ColorTV, Internet Video Archive, XroadMedia, Thorsten Sauer, Big Data, Digital TV, NABShow, Worldwide
Latest News
- Barb to start reporting TV-set viewing of YouTube channels
- SAT FILM selects multi-DRM from CryptoGuard
- Qvest and ARABSAT to launch OTT streaming platform
- ArabyAds & LG Ad Solutions partner with TVekstra in Turkey
- Freeview NZ satellite TV service to move to Koreasat 6
- Comscore expands YouTube CTV measurement internationally
- Ateme powers Antenna Group’s ANT1+ OTT service
- Reliance Jio introduces JioTele OS smart TV operating system
- AgileTV, United Teleports and BNS launch fully managed TV service
- Samsung global TV market leader for 19th year
- JioHotstar and Nielsen collaborate on advanced ad measurement
- Eutelsat and ATSS renew MENA satellite services agreement
- Altice USA residential video RGUs down 64,300 in 4Q 2024
- Orange TV subscribers down 8,700 in 4Q 2024
- U.S. MVPDs align on terminology for multiscreen TV advertising
- Roku releases 4Q 2024 results
- United Group agrees to sell SBB Serbia and Net TV Plus
- Graham Media and Nielsen agree Local TV measurement renewal
- Sky Link TV launches streaming platform with Bitcentral
- TAG Video Systems and Witbe deliver end-to-end video monitoring