Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

CTV fraudsters impersonate Smart refrigerators to falsify CTV traffic
Aug 24, 2022 – DoubleVerify (NYSE: DV) has announced that its DV Fraud Lab has discovered a new variant of the Connected TV (CTV) advertising fraud scheme, LeoTerra. The new variant spoofs IoT devices in an attempt to hide fraudulent behavior.
News categories: DoubleVerify, Roy Rosenfeld, Mark Zagorski, Advertising, Digital TV, Streaming, USA

Simply.TV acquires metadata and EPG specialist GVIDI
Aug 22, 2022 – Simply.TV has announced the acquisition of metadata specialist GVIDI, adding talent, strong leadership and around 25 customers. The acquisition is Simply.TV's first and underpins the ambitions of the company.
News categories: Simply.TV, GVIDI, Daniel Rühmann, Tijn Smithuis, Big Data, Digital TV, MandA, UX, Worldwide

Nielsen enhances audience measurement in Australia with Identity System
Aug 18, 2022 – Nielsen has announced its enhanced Digital Content Ratings Solution (DCR), powered by Identity System, marking the next step in the evolution of currency-grade digital measurement in Australia.
News categories: Nielsen, Monique Perry, Jonathan Betts, Advertising, Australia, Big Data, Digital TV

Eutelsat reconfirms Babeleye as Sat.Tv video metadata provider
Aug 22, 2022 – Babeleye has announced that Eutelsat has reconfirmed Babeleye as the supplier of rich metadata for its free to air content discovery platform Sat.tv.
News categories: Babeleye, Eutelsat, Lasse Schmidt, Jean Luc Deroudilhe, Big Data, Digital TV, Europe, Middle-East, Satellite, Set Top Box, UX

Samba TV releases U.S. State of Viewership report for Q2
Aug 18, 2022 – The Samba TV report shows a viewership landscape marked by year lows in linear TV viewership, record saturation of the linear TV ad market, a tsunami of new streaming content and an increasing likelihood of streaming subscriber churn.
News categories: Samba TV, Advertising, Broadcast, Digital TV, Market Research, Streaming, USA

Comscore adds CTV measurement for Indonesia and Malaysia
Aug 18, 2022 – Comscore (NASDAQ: SCOR) has announced the addition of CTV measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Indonesia and Malaysia.
News categories: Comscore, Google, Joris Goossens, Roopa Dhawan, Advertising, Big Data, Digital TV, Indonesia, Malaysia, Streaming

Vault AI selects Whip Media global audience engagement data
Aug 18, 2022 – Vault AI will be using user level data from TV Time, Whip Media's TV show and movie tracking app, to expand its global content data and add more granularity to how content and characters impact audience demand, affinity and emotional response.
News categories: Whip Media, Vault AI, Vincent Muscarella, David Stiff, Big Data, Digital TV, Worldwide

TVCoins launches white-label FAST platform with viewing incentives built-in
Aug 18, 2022 – TVCoins has launched a white-label Free Ad-Supported TV (FAST) platform with a built-in viewer incentive program. The platform enables content owners to rapidly publish their live and on-demand video with no upfront investment.
News categories: TVCoins, Telemedellín, Yossi Aloni, Gustavo Marra, Marek Kielczewski, Deninson Mendoza Ramos, Advertising, Colombia, Content Distribution, Digital TV, Streaming, Worldwide

NAGRA and AIHunters partner on automated ad insertion
Aug 17, 2022 – AIHunters has announced a pilot integration of its cognitive computing-based platform with NAGRA. The project embraces AI-powered ad insertion functionality as part of the viewing experience for NAGRA sports apps.
News categories: AIHunters, NAGRA, Oleg Gubin, Sebastian Kramer, Advertising, Digital TV, IBCShow, Worldwide