Czech Republic (Czechia) Digital TV News

O2 Czech Republic launches 'Multidimensional Television' with SmartLabs
Sep 5, 2018 – O2 Czech Republic has launched their next generation interactive TV service in the Czech Republic and Slovakia. SmartLabs has announced that they worked side by side with the O2 team to specify, develop and deliver the bespoke project.
News categories: SmartLabs, O2 Czech Republic, Mikhail Grachev, Branislav Valo, Czech Republic, Digital TV, IPTV, Middleware, Set Top Box

R2B2 introduces ad targeting by TV brand and model in the Czech Republic
Aug 29, 2018 – R2B2 has announced that an eighth way of targeting ads, by specific TV brand and model, is now available when buying HbbTV ads programmatically through the R2B2 Multiscreen network. Skylink was the first to use it in a campaign.
News categories: R2B2, Skylink, David Kratochvíl, Tomáš Jelínek, Advertising, Czech Republic, Digital TV, HbbTV, Smart TV

Eastern European OTT revenues to triple
Aug 21, 2018 – According to Digital TV Research, OTT TV episode and movie revenues for Eastern European countries will reach $3.51 billion in 2023; more than triple the $1.01 billion recorded in 2017. Russia will then account for 40% of the region’s OTT revenues.
News categories: Digital TV Research, Simon Murray, Czech Republic, Digital TV, Europe, Market Research, Poland, Romania, Russia, Streaming, Subscribers, Ukraine

24i Media acquires Mautilus
May 9, 2018 – 24i Media has announced the acquisition of Mautilus, the Czech TV app agency specializing in HbbTV and multiscreen applications. The acquisition strengthens 24i’s technology framework, and increases its production capacity.
News categories: 24i Media, Mautilus, Martijn van Horssen, Rehor Vykoupil, Apps, Czech Republic, Digital TV, HbbTV, MandA, Worldwide

Vodafone to acquire Liberty Global’s operations in Germany, the Czech Republic, Hungary and Romania
May 9, 2018 – Vodafone has announced that it has agreed to acquire Unitymedia in Germany and Liberty Global’s operations (excluding its 'Direct Home' business) in the Czech Republic, Hungary, and Romania, for a total enterprise value of €18.4 billion.
News categories: Vodafone, Liberty Global, Mike Fries, Cable TV, Czech Republic, Digital TV, Germany, Hungary, MandA, Romania

R2B2 adds new channel Prima to its Czech HbbTV ad network
Apr 25, 2018 – R2B2, which runs the digital ad network R2B2 Multiscreen, has added the newly launched TV station Prima KRIMI to its portfolio. Advertisers who buy HbbTV ad space programmatically via the network now have a 10th Czech TV channel available to them.
News categories: R2B2, František Bauma, Advertising, Czech Republic, Digital TV, HbbTV

České Radiokomunikace uses DRM from Axinom
Nov 14, 2017 – České Radiokomunikace (CRA) has selected Axinom DRM to power OTT services based on the CRA Media Cloud. České Radiokomunikace offers TV, radio and Internet infrastructure that enables delivery of media content and provides reliable and up-to-date IT services.
News categories: Axinom, České Radiokomunikace, Martin Gebauer, Czech Republic, Digital TV, DRM, Streaming

Czech HbbTV adopts header bidding solution from R2B2
Oct 16, 2017 – R2B2 has announced that it has developed a header bidding solution called R2B2 AYM. R2B2 AYM (Automated Yield Management) is an HbbTV compatible solution that links demand for programmatic advertising with addressable TV.
News categories: R2B2, Martin Čelikovský, Advertising, Czech Republic, Digital TV, HbbTV

R2B2 brings content targeting to ads on HbbTV
Oct 12, 2017 – R2B2, operator of R2B2 Multiscreen, a programmatic advertising network that includes internet content as well as Czech TV stations, is introducing content targeting for ads on HbbTV. Content targeting has been primarily associated with the internet, but now it is on TV as well.
News categories: R2B2, Aleš Sekanina, Advertising, Czech Republic, HbbTV, Worldwide