Digital TV Business, Technology and Market Research News

HbbTV releases HbbTV Conformance Test Suite Version 2024-1
Apr 4, 2024 – The HbbTV Association has released a new version of the HbbTV Conformance Test Suite. The release includes 177 tests for features of the latest version of the HbbTV core specification, HbbTV 2.0.4.
News categories: HbbTV Association, Vincent Grivet, Digital TV, Europe, HbbTV, QoE, Set Top Box, Smart TV, Worldwide

FOX launches expanded audience network and ad tech platform
Apr 3, 2024 – FOX Corporation (Nasdaq: FOXA, FOX) has launched its expanded audience network and ad tech platform, AdRise. AdRise will power OneFOX, FOX's cross portfolio inventory product.
News categories: FOX Corp, Tubi, Jeff Collins, Paul Cheesbrough, Advertising, Big Data, Digital TV, USA, Worldwide

Harmonic teams up with Contentwise on personalization
Apr 3, 2024 – Harmonic has partnered with ContentWise to integrate ContentWise's UX Engine personalization technology into its VOS360 Media SaaS cloud playout and monetization ecosystem.
News categories: ContentWise, Harmonic, Alessandro Vacca, Eric Gallier, Content Distribution, Digital TV, NABShow, UX, Worldwide

US Joint Industry Committee certifies Comscore as National Currency
Apr 3, 2024 – Comscore (Nasdaq: SCOR) has announced that the U.S. Joint Industry Committee (JIC) has granted it National Currency Certification as a transactable cross-platform solution.
News categories: Comscore, U.S. Joint Industry Committee, Jon Carpenter, Advertising, Big Data, Digital TV, USA

Nokia and Vodafone trial L4S over end-to-end PON network
Apr 3, 2024 – Nokia and Vodafone are collaborating to test L4S technology over passive optical networks. L4S consistently achieves near-zero packet queuing delay, no matter how much load the network experiences.
News categories: Nokia, Vodafone, Azimeh Sefidcon, Gavin Young, Content Distribution, Digital TV, Fibre, UK, Worldwide

Gracenote extends FAST Channel metadata program to the U.S.
Apr 3, 2024 – Gracenote has expanded its FAST Program to also enable U.S.-based content owners to distribute TV programs and movies to streaming platforms along with Gracenote metadata.
News categories: Gracenote, Tim Cutting, Big Data, Digital TV, Streaming, USA, UX

Accedo re-imagines video service for Whakaata Māori
Apr 3, 2024 – Accedo has partnered with Whakaata Māori to develop its re-imagined video service, MĀORI+. The service delivers content to promote the Te Reo language to audiences across Aotearoa (New Zealand).
News categories: Accedo, Whakaata Māori, Matt Kossatz, Andrew McNaughton, Apps, Digital TV, NABShow, New Zealand, Streaming, UX

Broadpeak launches interactive targeted advertising for video streamers
Apr 3, 2024 – Broadpeak has announced Click2. Click2 enables viewers to interact with ads as they are watching video streaming services, opening up a new type of ad inventory for video service providers.
News categories: Broadpeak, Jacques Le Mancq, Mathias Guille, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

TiVo report finds consumers shifting gears on TV subscriptions
Apr 2, 2024 – TiVo (NYSE: XPER) has found in its Q4 2023 Video Trends Report that consumers are becoming more intentional about where they spend their dollars.
News categories: Xperi, Scott Maddux, Broadcast, Canada, Digital TV, Market Research, TV-over-IP, USA, UX