Digital TV Business, Technology and Market Research News

Disney adds interactive ad formats powered by Brightline and KERV
Jun 13, 2024 – Disney has added new interactive advertising formats including advergaming and shoppable CTV ads, powered by Brightline and KERV Interactive, respectively.
News categories: KERV, Brightline, Disney, Marika Roque, Michael Bologna, Jamie Power, Advertising, Digital TV, Streaming, USA, UX

Ease Live powers football companion app from ServusTV
Jun 13, 2024 – ServusTV has deployed a new 2nd screen football companion app, covering the UEFA Club Competitions and the upcoming EURO 2024 finals, powered by Ease Live technology.
News categories: Ease Live, Red Bull Media House, ServusTV, Kjetil Horneland, David Morgenbesser, Apps, Austria, Digital TV, Streaming, UX

EBU sets out strategic asks on generative AI and media
Jun 11, 2024 – The EBU has released a strategic paper on generative AI and media. In the paper, the EBU extracts the hot button topics around generative AI for public service media.
News categories: EBU, Eric Scherer, Big Data, Digital TV, Europe, Regulation

Europeans now spend almost €700 on subscriptions every year
Jun 12, 2024 – According to a survey from Bango, European subscribers are now spending an average of €696 on subscription apps and services every year — on top of standard bills such as TV, phone, and internet.
News categories: Bango, Paul Larbey, Digital TV, Europe, Market Research, Streaming

CTV advertising in Europe up 23.5% in 2023
Jun 12, 2024 – IAB Europe has released its AdEx Benchmark Report covering advertising expenditure in Europe. The report shows that CTV advertising in Europe grew by 23.5% in 2023.
News categories: IAB Europe, Dr Daniel Knapp, Townsend Feehan, Advertising, Digital TV, Europe, Market Research

Fox to introduce dynamic ad insertion for College Football with FreeWheel
Jun 12, 2024 – Fox (Nasdaq: FOXA, FOX) has announced that, in partnership with FreeWheel, it will expand its dynamic ad insertion capabilities and rollout new co-developed targeting technology.
News categories: FreeWheel, Fox Corp, Katy Loria, Darren Sherriff, Advertising, Digital TV, USA

DTS report finds US in-vehicle video and gaming growing rapidly
Jun 12, 2024 – A report released by DTS (NYSE: XPER) examines consumption of entertainment in the car based on findings from surveys on how U.S. consumers listen to audio, watch video and play games in-vehicle.
News categories: Xperi Inc, DTS, Jeff Jury, Automotive, Digital TV, Gaming, Market Research, Streaming, USA

Orange Polska deploys Viaccess-Orca Secure Video Player
Jun 13, 2024 – Viaccess-Orca (VO) has announced that pay-TV operator Orange Polska is using VO's Secure Video Player for IPTV and OTT streaming on Sagemcom set-top boxes (STBs).
News categories: Viaccess-Orca, Orange Polska, Sagemcom, Thomas Kohler, Piotr Wit, Digital TV, IPTV, Media Player, Poland, Set Top Box

Stream7 scales live event broadcasting with MainStreaming
Jun 12, 2024 – Stream7 is using MainStreaming's Video Edge Network to enable its clients to scale their live event broadcasting, providing flexibility for Stream7's diverse client base.
News categories: MainStreaming, Stream7, Antonio Corrado, Pete Amos, Content Distribution, Digital TV, Streaming, UK, Worldwide