Streaming (Over-the-top, OTT, P2P, PC-TV, Internet TV, online video, IP Video) News

Roku survey finds nearly 1 in 3 U.S. TV households are cordless
Jul 21, 2020 – Roku (NASDAQ: ROKU) has announced findings from its annual Cord Cutting study, including new insights shared by U.S. consumers about how the COVID-19 pandemic is influencing the shift to streaming.
News categories: Roku, Matthew Anderson, COVID-19, Digital TV, Market Research, Streaming, USA

US cloud gaming could generate $3bn in annual subscription revenue
Jul 21, 2020 – Research from Parks Associates finds the US cloud gaming market could generate nearly $3 billion in annual subscription revenue, as 30% of US broadband households currently express interest in this service.
News categories: Parks Associates, Kristen Hanich, Apps, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA

More and more Germans taking pay TV and VOD subscriptions
Jul 21, 2020 – According to VAUNET the number of pay-TV subscribers in Germany rose to 8 million in 2019 (2018: 7.8 million), with SVoD consumers numbering 13.4 million in the final quarter (Q4 2018: 6.9 mill.).
News categories: VAUNET, Frank Giersberg, Katharina Behrends, Elke Walthelm, Nicole Agudo Berbel, Henning Tewes, Tim Werner, Digital TV, Germany, Market Research, Streaming, Subscribers

Subscription TV soars during Australian lockdown
Jul 21, 2020 – New data from Roy Morgan reveals that Australians added new subscription TV services at an astonishing rate during the lockdown period, with subscriptions up 878,000, or +5.9%, in only three months.
News categories: Roy Morgan, Michele Levine, Australia, Cable TV, COVID-19, Digital TV, Market Research, Satellite, Streaming

SpotX makes strategic investment in SpringServe
Jul 20, 2020 – SpotX has invested in SpringServe, an ad serving platform for OTT and connected TV. The companies will together provide advanced video advertising capabilities, while connecting customers to the advertiser ecosystem.
News categories: SpotX, SpringServe, Sean Buckley, Joseph Hirsch, Advertising, Digital TV, MandA, Streaming, Worldwide

DoubleVerify introduces ad completion measurement tools for CTV
Jul 17, 2020 – DoubleVerify has announced a measurement offering that allows advertisers to measure signals that offer a strong proxy for viewability on CTV. Historically, measuring viewability has been challenging for CTV inventory.
News categories: DoubleVerify, Matt McLaughlin, Dan Slivjanovski, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

5G expected to replace broadcast for TV content access
Jul 16, 2020 – According to a global survey of broadcasters, 82% believe that cellular networks like 5G will eventually replace traditional broadcast distribution as the preferred way to access TV content.
News categories: Nevion, Andy Rayner, 5G, Content Distribution, Digital TV, Worldwide

SpotX finds 80% of CTV viewers watch ad-supported content
Jul 15, 2020 – SpotX has released a global connected TV (CTV) viewership report. SpotX, in partnership with Mintel, surveyed consumers to identify viewing habits, as well as how receptive they are to ads.
News categories: SpotX, Mintel, Sean Buckley, Advertising, Digital TV, Europe, Market Research, Streaming, USA

Roku selects Accedo as a Preferred Developer for Latin America
Jul 14, 2020 – Accedo has been named a preferred developer in Latin America as part of Roku's Preferred Developer Program. The program is designed to help regional publishers more easily find channel developers.
News categories: Accedo, Roku, Paloma Santucci, Yulia Poltorak, Digital TV, Latin America, Streaming, UX