Streaming (Over-the-top, OTT, P2P, PC-TV, Internet TV, online video, IP Video) News

69% of U.S. households have an SVOD service
Aug 27, 2018 – Consumer research from Leichtman Research Group (LRG) finds that 69% of all U.S. households have an SVOD service from Netflix, Amazon Prime, and/or Hulu. Among those that have an SVOD service, 63% have more than one of these services.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA

Addressable TV advertising technology already reaches over 9 million Australians
Aug 26, 2018 – Addressable TV advertising technologies allow advertisers to segment TV audiences and serve different ads within a common program or navigation screen. Research from Roy Morgan shows that over 9 million Australians are already using the devices and services that this kind of technology requires.
News categories: Roy Morgan, Michele Levine, Advertising, Australia, Digital TV, Market Research, Streaming

Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks
Aug 24, 2018 – According to WARC, advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid to social media platforms despite the continuing risks of negative adjacency and ad fraud.
News categories: WARC, James McDonald, Advertising, Market Research, Mobile, Worldwide

fuboTV adopts QoE monitoring solution from Tektronix
Aug 22, 2018 – Tektronix has announced that fuboTV is relying on the company for its Quality of Experience (QoE) monitoring. fuboTV is using Tektronix' Sentry which provides real-time video quality assurance across cloud and virtual streaming workflows.
News categories: Tektronix, fuboTV, Charlie Dunn, Billy Romero, Digital TV, IBCShow, QoE, Streaming, USA

U.S. vMVPDs added 868k subscribers in 2Q 2018 but overall pay TV subs fell
Aug 21, 2018 – Strategy Analytics’ analysis of U.S. pay TV subscriber numbers shows vMVPDs with 868K net adds in 2Q 2018 bringing the total number of vMVPD subscribers to 6.73M, up 119% YoY. Despite this, overall pay TV subscribers fell to 93.78M.
News categories: Strategy Analytics, Michael Goodman, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, Subscribers, USA

Asia Pacific online video revenue to grow to $48 billion by 2023
Aug 21, 2018 – Online video revenue, comprising net ad spend and subscription fees, will grow at an 18% CAGR across Asia Pacific between 2018 and 2023, climbing from ~US$21 bil. in 2018 to US$48 bil. by 2023, according to Media Partners Asia (MPA).
News categories: Media Partners Asia, Vivek Couto, Asia, Digital TV, Market Research, Streaming

Eastern European OTT revenues to triple
Aug 21, 2018 – According to Digital TV Research, OTT TV episode and movie revenues for Eastern European countries will reach $3.51 billion in 2023; more than triple the $1.01 billion recorded in 2017. Russia will then account for 40% of the region’s OTT revenues.
News categories: Digital TV Research, Simon Murray, Czech Republic, Digital TV, Europe, Market Research, Poland, Romania, Russia, Streaming, Subscribers, Ukraine

5G trials in full swing with 12% of operators moving to deployment this year
Aug 20, 2018 – Eighty-two percent of mobile operators participating in a 5G study conducted by IHS Markit (Nasdaq: INFO) are busy trialing and testing the technology, mainly in North America and Asia, with 12 percent -- all from North America -- planning commercial 5G rollouts by year’s end.
News categories: IHS Markit, Stéphane Téral, 5G, Market Research, Mobile, Worldwide

Gracenote mobile video analytics gives view on streaming app performance
Aug 16, 2018 – Gracenote (NYSE: NLSN) has announced a Mobile Video Analytics solution aimed at providing visibility into the quality and performance of the most popular mobile video streaming applications. The product will provide a means to better understand how mobile app performance impacts user behavior and attitudes.
News categories: Gracenote, Mike Greenawald, Apps, Big Data, Digital TV, QoE, Streaming, USA, Worldwide