Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

More U.S. streaming consumers opting for basic tiers with ads
Oct 22, 2024 – Parks Associates research has found that ad-based tier subscriptions are increasingly being adopted in the U.S. and now account for 57% of the user bases of the leading video streaming services.
News categories: Parks Associates, Sarah Lee, Digital TV, Market Research, Streaming, USA

Japan's online video industry to increase at 7% CAGR
Oct 22, 2024 – Japan’s online video industry is set to grow at an 7% CAGR over the next five years, accounting for 45% of screen revenue by 2029 versus 35% in 2024, according to Media Partners Asia (MPA).
News categories: Media Partners Asia, Vivek Couto, Digital TV, Japan, Market Research, Streaming

Comscore partners with IAMAI on India CTV study
Oct 22, 2024 – Comscore has announced a partnership with the Internet and Mobile Association of India (IAMAI) to support its upcoming study on India’s Connected TV (CTV) landscape.
News categories: Comscore, IAMAI, Alejandro Fosk, Vivek Malhotra, Digital TV, India, Market Research, Streaming

Philippines telecom and pay TV revenue to exhibit 1.1% CAGR
Oct 21, 2024 – Pay TV service revenue in the Philippines will increase slightly over 2023-2028, supported by strong growth in IPTV subscriptions and a steady rise in DTH subscriptions.
News categories: GlobalData, Sarwat Zeeshan, Broadband, Digital TV, IPTV, Market Research, Mobile, Philippines, Satellite

Pixalate releases global Q3 2024 CTV device market share reports
Oct 21, 2024 – According to Pixalate’s research, Roku’s estimated CTV device market share in North America dropped 29% year-over-year, while Samsung, Amazon Fire TV, Apple TV, and LG all gained market share.
News categories: Pixalate, Advertising, Digital TV, Europe, Latin America, Market Research, Middle-East, North America, Streaming

Pay TV and Paid-VOD revenues in Germany rose to €5.4bn in 2023
Oct 16, 2024 – Revenues from pay TV and paid VOD in Germany grew by 8.8% to €5.4 billion in 2023. VAUNET expects additional growth of around 5% for 2024, bringing total revenues to €5.6 billion.
News categories: VAUNET, Frank Giersberg, Tim Werner, Elke Walthelm, Nicole Agudo Berbel, Henning Nieslony, Michael Keidel, Austria, Digital TV, Germany, Subscribers, Switzerland, TV Services

Tripleplay and quadrupleplay to drive multiplay market in Korea
Oct 17, 2024 – GlobalData expects South Korea’s multiplay service revenue to grow at a gradual yet consistent pace, increasing at a CAGR of 1% from $6.2 billion in 2023 to $6.6 billion in 2028.
News categories: GlobalData, Hrushikesh Mahananda, Digital TV, Fibre, IPTV, Korea, Market Research

FreeWheel releases H1 2024 Video Marketplace Report
Oct 15, 2024 – This edition of the FreeWheel Video Marketplace Report explores ad viewership trends across devices, transaction types, and content types for H1 2024 in selected European countries and the U.S.
News categories: FreeWheel, Advertising, Digital TV, Europe, Market Research, USA

Parrot Analytics launches global Streaming Metrics
Oct 8, 2024 – Parrot Analytics has launched Streaming Metrics offering access to historical and forecasted economic performance metrics combined with catalog insights, on a market-by-market basis, globally.
News categories: Parrot Analytics, Wared Seger, Digital TV, Market Research, Streaming, Worldwide