North America Digital TV News

New streaming TV video ad formats perform better than traditional TV ads
Jan 19, 2023 – MAGNA Media Trials and Roku have announced a study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are 2x more favorable than traditional TV ads for consumers.
News categories: Roku, MAGNA, Asaf Davidov, Kara Manatt, Advertising, Digital TV, Market Research, Streaming, USA

Netflix taps Nielsen for global audience insights
Jan 18, 2023 – Nielsen has announced an expansion of its relationship with Netflix (NASDAQ: NFLX), which includes a multi-year agreement to provide linear and streaming audience data across the U.S., Mexico and Poland.
News categories: Nielsen, Netflix, Kim Gilberti, Pablo Perez De Rosso, Advertising, Big Data, Digital TV, Mexico, Poland, Streaming, USA

DISH Network loses 957,000 net pay TV subscribers in 2022
Jan 17, 2023 – As part of a debt offering announcement, DISH Network has released preliminary estimated operating metrics for year-end 2022. The company finished 2022 with 9.75 million Pay-TV subscribers, down 957,000 year-on-year.
News categories: DISH Network, Digital TV, Results, Satellite, Streaming, Subscribers, USA

MiQ takes over Samba TV U.S. managed media services business
Jan 13, 2023 – Samba TV and MiQ have announced a partnership to bolster MiQ's Advanced TV solutions with Samba TV data and measurement. As part of the deal, Samba TV will move its U.S. managed media services business to MiQ.
News categories: Samba TV, MiQ, Ashwin Navin, Gurman Hundal, Lee Puri, Big Data, Digital TV, MandA, USA

63% of U.S. internet households own a Smart TV
Jan 13, 2023 – Parks Associates research shows 63% of U.S. internet households own a smart TV, up from 38% in 2015. The company's OTT Video Market Tracker highlights how companies like Roku have transformed the role of the TV in the home.
News categories: Parks Associates, Elizabeth Parks, CES2023, Digital TV, Market Research, Smart Home, Smart TV, Streaming, USA

WideOrbit launches ZingX buy-side platform for U.S. local TV
Jan 12, 2023 – WideOrbit has announced the launch of ZingX, a buy-side platform offering direct access to inventory from thousands of broadcast TV stations using WideOrbit's premium sell-side exchange, WO Marketplace.
News categories: Comscore, WideOrbit, Carol Hinnant, Eric Mathewson, Michelle Ricciuti, Advertising, Digital TV, USA

Sharp to offer six TV models equipped with Roku OS in the U.S.
Jan 5, 2023 – Sharp will release three models of its flagship AQUOS XLED 4K TV in U.S. in spring of 2023. At the same time, it will introduce to the U.S. market six other TV models all equipped with the Roku smart TV OS.
News categories: Sharp Corp, CES2023, Digital TV, Smart TV, TV OS, USA

U.S. programmers cooperate on measurement and viewership data through OpenAP
Jan 9, 2023 – OpenAP, with Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery and the VAB, are working together to develop a measurement certification process and a unified streaming viewership dataset.
News categories: OpenAP, Advertising, Big Data, Digital TV, USA

U.S. sports OTT subscription revenue to grow 73% over next five years
Jan 10, 2023 – According to Parks Associates, annual sports OTT subscription revenue in the United States was $13.1 billion in 2022 and will almost double to approximately $22.6 billion in 2027, a 73% increase over the next five years.
News categories: Parks Associates, Jennifer Kent, Digital TV, Market Research, Streaming, USA