North America Digital TV News

LG Ads study shows dramatic shift to CTV for live sports
Feb 6, 2025 – LG Ad Solutions has released findings from a study on the habits of sports viewers in the US, UK and Canada, revealing a dramatic shift toward CTV as the primary platform for live sports.
News categories: LG Ad Solutions, Michael Hudes, Advertising, Canada, Digital TV, Market Research, Streaming, UK, USA

Gray Media to broadcast Super Bowl on NEXTGEN TV with HDR
Feb 7, 2025 – Gray Media will broadcast Super Bowl LIX using HDR at all its NEXTGEN TV FOX affiliates, allowing viewers the game with improved contrast between the brightest and darkest colours on the screen.
News categories: Gray Media, Sandy Breland, Rob Folliard, ATSC 3, Content Distribution, Digital TV, USA, UX

Samba TV releases State Of Viewership report
Feb 6, 2025 – Samba TV has released its H2 2024 State of Viewership Report showing a surge in TV viewership driven by major live events and ad-supported streaming gaining widespread adoption.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, Smart TV, USA

Disney reports earnings for quarter ended December 28, 2024
Feb 5, 2025 – The Walt Disney Company (NYSE: DIS) has reported results for the quarter ended December 28, 2024. Total Disney+ subscribers decreased sequentially by 0.7 million in the quarter.
News categories: Walt Disney Company, Digital TV, Results, Streaming, Subscribers, USA, Worldwide

46% of U.S. internet households are cord cutters
Feb 4, 2025 – According to Parks Associates, 56 million (46%) US internet households are Cord Cutters. Additionally, 12% are Cord Nevers, having never subscribed to any sort of traditional pay TV.
News categories: Parks Associates, Jennifer Kent, Digital TV, Market Research, Streaming, TV Services, USA

Tubi launches shoppable experience with Shopsense AI
Feb 3, 2025 – Tubi (NASDAQ: FOXA, FOX) has announced a new shoppable experience, The Tubi Red Carpet Shop, in partnership with Shopsense AI, inspired by the upcoming TUBI RED CARPET AT SUPER BOWL LIX.
News categories: Tubi, Shopsense AI, Jeff Lucas, Glenn Fishback, Advertising, Digital TV, Smartphone, Streaming, USA, UX

Paramount and Nielsen sign measurement and analytics deal
Feb 3, 2025 – Paramount Global and Nielsen have signed a new measurement deal covering all Paramount platforms: national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV.
News categories: Nielsen, Paramount, Karthik Rao, George Cheeks, Advertising, Big Data, Broadcast, Cable TV, Digital TV, Streaming, USA, Worldwide

Charter video customers down 123,000 in 4Q 2024
Jan 31, 2025 – Charter Communications has reported results for the period ended December 31, 2024. Total video customers decreased by 123,000 in the quarter, finishing at 12.9 million.
News categories: Charter Communications, Cable TV, Digital TV, Results, Subscribers, USA

Pixalate releases Q4 2024 CTV device market share reports
Jan 30, 2025 – Pixalate has released its Q4 2024 CTV Device Market Share Reports for the UK, US, Canada and Mexico. The reports provide data on the top CTV devices in each country by quarterly market share.
News categories: Pixalate, Advertising, Canada, Digital TV, Market Research, Mexico, Set Top Box, Smart TV, Streaming, UK, USA