Western European OTT to add $9 billion

Thursday, July 2nd, 2015 
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OTT TV and video revenues in Western Europe [for 15 countries] will reach $13.72 billion in 2020; up from the $894 million recorded in 2010 and the $6.34 billion expected in 2015, according to a new report from Digital TV Research.

OTT TV and video revenues by country - UK, Spain, Italy, Germany, France, Others

Source: Digital TV Research

From the $9.00 billion in revenues to be added between 2014 and 2020, the UK will contribute $2.15 billion, Germany $1.60 billion, France $1.19 billion and Italy $1.12 billion. The Western Europe OTT TV & Video Forecasts report maintains that the UK will remain the market leader.

SVOD [subscription video on demand] will become the region’s largest OTT revenue source in 2016. SVOD revenues will total $6,485 million by 2020 (47% of total OTT revenues) – up from only $106 million in 2010 (12% of total OTT revenues).

Simon Murray, Principal Analyst at Digital TV Research, said: “We forecast 55.66 million SVOD homes by 2020, up from 1.66 million in 2010 and an expected 15.29 million by end-2015. Germany will overtake the UK to become the largest country by SVOD homes in 2020.”

SVOD homes as percentage of TV households in 2020 - UK, Switzerland, Sweden, Spain, Portugal, Norway, Netherlands, Italy, Ireland, Germany, France, Finland, Denmark, Belgium, Austria

By 2020, 32.2% of the region’s TV households will subscribe to a SVOD package, up from only 9.0% by end-2014. Penetration will be notably higher in the Nordic countries than the others. However, four of the five largest countries (France, Germany, Italy and Spain) will be below 30%.