Digital TV News: AT&T

ANA and Innovid release Connected TV insights report
Jan 16, 2020 – Innovid and the Association of National Advertisers (ANA) have released a study that reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad experiences.
News categories: Innovid, ANA, Jessica Hogue, Bob Liodice, Advertising, Digital TV, Market Research, OTT, USA

Xandr launches Pause Ads
Jan 7, 2020 – Xandr has announced Pause Ads. These dynamic ad formats complement, rather than disrupt, the viewing experience via the 'pause' button, since consumers only see the ads when they take a break from the content they are watching.
News categories: Xandr, Matt Van Houten, Advertising, Digital TV, USA

Major U.S. pay-TV providers lost 1.74 million subscribers in 3Q 2019
Nov 13, 2019 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. – representing about 93% of the market – lost about 1,740,000 net video subscribers in 3Q 2019, compared to a pro forma net loss of about 975,000 subscribers in 3Q 2018.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Market Research, OTT, Satellite, Subscribers, USA

WarnerMedia unveils HBO Max
Oct 30, 2019 – WarnerMedia has unveiled details about its HBO Max direct-to-consumer strategy, revealing a comprehensive offering of programming options for every audience, product features and functionality, and its go-to-market plans.
News categories: WarnerMedia, HBO Max, AT&T, Robert Greenblatt, Ann Sarnoff, Kevin Reilly, John Stankey, Tony Goncalves, Digital TV, OTT, USA

AT&T U.S. down 1,358k; Vrio down 167k video subs in 3Q 2019
Oct 28, 2019 – AT&T (NYSE:T) has reported results for the third quarter of 2019. Total U.S. video subscribers were down 1.358 million in the quarter with AT&T TV NOW accounting for 195,000 of the losses. For Vrio in Latin America, net subscribers also declined, by 167,000.
News categories: AT&T, Digital TV, IPTV, Latin America, OTT, Results, Satellite, USA

Australia's Network 10 and You.i announce app partnership
Oct 10, 2019 – Network 10 has announced a partnership with You.i TV for its broadcast video on-demand app, 10 Play. The plan is to standardise the 10 Play app user experience across video streaming platforms and unlock new ad formats, beyond pre and mid-roll ads.
News categories: Network 10, You.i TV, Liz Baldwin, Rod Prosser, Jason Flick, Advertising, Apps, Australia, Digital TV, OTT

Liberty LA to acquire AT&T's operations in Puerto Rico & the U.S. Virgin Islands
Oct 9, 2019 – Liberty Latin America (NASDAQ:LILA and LILAK, OTC Link:LILAB) has announced that it has entered into a definitive agreement to acquire AT&T's wireless and wireline operations in Puerto Rico and the U.S. Virgin Islands in an all-cash transaction.
News categories: Liberty Latin America, AT&T, Balan Nair, Jose J. Davila, Caribbean, MnA, Mobile, Puerto Rico

Subscriptions now account for nearly 86% of US internet TV and movie spending
Sep 17, 2019 – New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all U.S. internet spending on TV and movies.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, OTT, USA

Xandr introduces selling platform for premium TV and digital media companies
Sep 5, 2019 – Xandr has announced the launch of Xandr Monetize. The platform offers content owners improved monetization, through better inventory management, data-driven yield optimization, and differentiated buyer demand.
News categories: Xandr, Ryan Christensen, Carsten Schwecke, Amit Chaturvedi, Kya Sainsbury-Carter, Advertising, Big Data, Digital TV, USA, Worldwide