Digital TV News: Apple

AR/VR headsets surged during Holiday Season 2023
Mar 5, 2024 – The global market for augmented reality and virtual reality (AR/VR) headsets grew 130.4% year-over-year during the fourth quarter of 2023 (4Q23), according to IDC.
News categories: IDC, Jitesh Ubrani, Ramon T. Llamas, Market Research, Metaverse, Worldwide

Latin America to add 55 million SVOD subscriptions
Mar 7, 2024 – Digital TV Research forecasts that Latin America will have 165 million SVOD subscriptions by 2029, up from 110 million at end-2023.
News categories: Digital TV Research, Simon Murray, Digital TV, Latin America, Market Research, Streaming

Pixalate releases Q4 2023 CTV SSP market share reports
Feb 28, 2024 – Pixalate has released Q4 2023 reports ranking SSPs based on their share of open programmatic ads sold on apps in the Apple TV, Roku, Samsung TV Smart Hub and Amazon Fire TV app stores.
News categories: Pixalate, Advertising, Digital TV, Europe, Latin America, Market Research, North America, Streaming

Pixalate releases Q4 2023 CTV device market share report
Feb 22, 2024 – Pixalate has released its Q4 2023 CTV Device Global Market Share Report. The report analyzes global data to break down the top CTV devices in each region by quarterly market share.
News categories: Pixalate, Digital TV, Market Research, Streaming, Worldwide

Pixalate releases Q4 2023 CTV ad supply chain trends report
Feb 20, 2024 – Pixalate has released its Q4 2023 Global Connected TV (CTV) Ad Supply Chain Trends Report. The report analyzes the state of open programmatic CTV advertising from October through December 2023.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, TV OS, Worldwide

Ateme SSAI supports latest HLS Interstitials spec. from Apple
Feb 20, 2024 – Ateme has integrated the latest HLS Interstitials specification from Apple into its SSAI solution, enabling increased revenue through wider reach and more effective ad targeting.
News categories: Ateme, Ahmed Swidan, Advertising, Content Distribution, Digital TV, NABShow, Worldwide

Netflix to lose leadership in Arabic countries
Feb 19, 2024 – According to Digital TV Research, there will be 26 million SVOD subscriptions in Arabic countries by 2029, up from 14 million in 2023. Netflix will lose its market leadership to Shahid VIP.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Middle-East, Streaming, Subscribers

castLabs' DRM and Synamedia forensic watermarking for new Plex TVOD service
Feb 13, 2024 – Plex has opted for castLabs cloud-based DRMtoday for their newly launched TVOD service: Plex Rentals. The premium library is secured using Synamedia's ContentArmor forensic watermarking.
News categories: castLabs, Synamedia, Plex, Michael Stattmann, Alain Durand, Shawn Eldridge, Digital TV, DRM, Streaming, USA, Watermarking

Sub-Saharan Africa to add 9 million SVOD subscriptions
Feb 12, 2024 – According to Digital TV Research, Sub-Saharan Africa will have 16 million paying SVOD subscriptions by 2029, up from 7 million at end-2023.
News categories: Digital TV Research, Simon Murray, Africa, Digital TV, Market Research, Streaming