Digital TV News: Beachfront
Harmonic unveils addressable advertising SaaS for sports streaming
Apr 16, 2023 – Harmonic (NASDAQ: HLIT) has launched a server-side ad insertion (SSAI) SaaS that is fully cloud-based, enabling targeted addressable advertising at scale for video streaming.
News categories:
Harmonic, Gil Rudge, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Worldwide
More TV programmers tap Beachfront and Canoe to optimize ad revenues
Oct 6, 2022 – Beachfront and Canoe Ventures have announced that a growing list of TV programmers are adopting Beachfront's unified ad serving technology alongside Canoe's Service Assurance offering.
News categories:
Beachfront, Canoe Ventures, Chris Maccaro, Mark Shepard, John Fant, Adam Mimnagh, Stevan Levy, Advertising, Digital TV, USA
DISH Media partners with SeaChange and Beachfront on linear programmatic
Sep 12, 2022 – DISH Media (NASDAQ: DISH) has announced a solution enabling advertisers to access linear TV inventory through a real-time, programmatic buying model. National Linear Programmatic (NLP) will work across DISH TV's 7+ million households in the US.
News categories:
DISH Media, Beachfront, SeaChange, Viant, Kevin Arrix, Chris Maccaro, Chris Klimmer, Jonathan Ahuna, Advertising, Digital TV, USA
VIZIO announces first certified OAR technology partners
Jul 1, 2021 – VIZIO (NYSE: VZIO) has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach are compliant with Open Addressable Ready (OAR) specifications and are certified to enable OAR campaigns.
News categories:
VIZIO, Zeev Neumeier, Malik Khan, Ben Abbatiello, Stefan Maris, Bruce Anderson, Peentoo Patel, Advertising, Digital TV, Smart TV, Streaming, USA
Beachfront completes OAR-compliant ad trial on VIZIO TVs
May 5, 2021 – Beachfront has completed an addressable TV ad execution with VIZIO adhering to the technical specifications of Open Addressable Ready (OAR). The execution used Beachfront’s Unified Decisioning product.
News categories:
Beachfront, VIZIO, Frank Sinton, Adam Gaynor, Dan Callahan, Advertising, Digital TV, Smart TV, Streaming, USA
Beachfront and SeaChange launch programmatic ad solution for cable
Dec 14, 2020 – Beachfront and SeaChange (NASDAQ: SEAC) have partnered to enable real-time, programmatic monetization of linear spot, OTT and VOD ad inventory. The joint solution is already deployed in the U.S.
News categories:
SeaChange, Beachfront, Yossi Aloni, Chris Maccaro, Advertising, Cable TV, Digital TV, USA
Beachfront unlocks VOD ad inventory from networks in the Canoe ecosystem
Nov 12, 2020 – Beachfront has announced details of its work with Canoe. Agencies, brands and DSPs who use Beachfront can now access video-on-demand ad inventory from TV networks that play out across Canoe’s 38 million household MVPD footprint.
News categories:
Beachfront, Canoe, Chris Maccaro, Ed Knudson, Adam Helfgott, Advertising, Digital TV, USA
AdLedger pilots OTT video ad deployment using blockchain
Sep 24, 2020 – AdLedger has announced results from its CryptoRTB pilot. The protocol was used by MadHive and Beachfront to address three problems in the digital advertising industry: fraud, transparency, and consumer privacy.
News categories:
AdLedger, MadHive, Beachfront, Christiana Cacciapuoti, Adam Helfgott, Frank Sinton, Advertising, Big Data, Digital TV, Streaming, USA
Beachfront introduces Pod Bidding for Connected TV advertising
Apr 30, 2020 – Beachfront is introducing Pod Bidding for CTV advertising. Beachfront's Pod Bidding is designed to help video publishers construct and auction ad pods ['ad break'-style sequences of ads] while fully supporting de-duplication and competitive separation.
News categories:
Beachfront, Frank Sinton, Ben Abbatiello, Advertising, Big Data, Digital TV, Streaming, USA
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