Digital TV News: Collective

Tremor International makes strategic investment in VIDAA
Jun 21, 2022 – Tremor International (AIM/NASDAQ: TRMR) has agreed to make a $25 million investment in VIDAA. Over time, VIDAA will grant exclusivity to the Unruly SSP and Spearad ad server, and the companies have extended their agreement to share VIDAA ACR data.
News categories: Tremor International, VIDAA, Hisense, Ofer Druker, Guy Edri, Dr. Lan Lin, Advertising, Big Data, Digital TV, MandA, Smart TV, Worldwide

Yahoo appointed DSP for DIRECTV Advertising's addressable inventory
Jun 20, 2022 – DIRECTV Advertising and Yahoo are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory. The agreement enables interoperability between addressable TV and CTV in the U.S.
News categories: Yahoo, DIRECTV, Iván Markman, Amy Leifer, Advertising, Digital TV, IPTV, Satellite, Streaming, USA

Vivendi releases results for FY 2021
Mar 9, 2022 – Vivendi has released audited results for the year to December 31, 2021. At the end of 2021, Canal+ Group's total subscriber portfolio reached 23.7 million, compared to 22.1 million at the end of December 2020 on a pro forma basis.
News categories: Vivendi, Digital TV, France, Results, Worldwide

Aniview renews bot attack safeguarding partnership with HUMAN
Mar 7, 2022 – Aniview and HUMAN Security have renewed their partnership to help Aniview protect its customers’ inventory from sophisticated automated cybersecurity risks via the use of HUMAN's MediaGuard advertising fraud product.
News categories: HUMAN Security, Aniview, Alessandro Pireno, Alon Carmel, Advertising, Content Protection, Digital TV, Streaming, Worldwide

Roku announces Advertising Watermark to verify ad inventory
Feb 23, 2022 – Roku (Nasdaq: ROKU) has announced its Advertising Watermark, a technology to help validate the authenticity of video ads originating on the Roku platform. The watermark integrates with Roku OS to automatically verify publisher ad requests and impressions.
News categories: Roku, Louqman Parampath, Tamer Hassan, Bill Murray, Advertising, Digital TV, Middleware, Set Top Box, Smart TV, USA, Watermarking

Magnite expands CTV business in India with Samsung Ads
Feb 9, 2022 – Magnite (Nasdaq: MGNI) has announced that it has been selected by Samsung Ads to power programmatic OTT and CTV inventory for Samsung TV Plus in India. Magnite is already the SSP of choice for Samsung Ads in the US, EMEA and LATAM.
News categories: Magnite, Samsung, Gavin Buxton, Prabhvir Sahmey, Advertising, Digital TV, India, Smart TV, Streaming

Discovery makes investment in OpenAP
Jan 10, 2022 – OpenAP and Discovery, Inc. (NASDAQ: DISCA, DISCB, DISCK) have announced that Discovery will become a minority owner of OpenAP, the advanced advertising company bringing scale to audience-based campaigns in television.
News categories: Discovery, Inc., OpenAP, Jim Keller, David Levy, Advertising, Big Data, Digital TV, USA, Worldwide

TrillerVerz to become publicly traded through reverse merger with SeaChange
Dec 22, 2021 – SeaChange (NASD:SEAC) and Triller Hold Co (TrillerVerz) have entered into an agreement and plan of merger to combine SeaChange, a publicly-traded company focused on advanced digital advertising with TrillerVerz, an AI-powered social media platform.
News categories: SeaChange, Triller, Peter Aquino, Mahi de Silva, Content Distribution, Digital TV, MandA, Worldwide

Sony Pictures Networks India and Zee Entertainment Enterprises agree merger
Dec 22, 2021 – Sony Pictures Networks India (SPNI) and Zee Entertainment Enterprises (ZEEL) have signed definitive agreements to merge ZEEL with and into SPNI and combine their linear networks, digital assets, production operations and program libraries.
News categories: Zee Entertainment, Sony Pictures Networks India, Punit Goenka, N.P. Singh, Digital TV, India, MandA, Streaming