Digital TV News: First Media
VideoAmp renews measurement partnership with Paramount
Jan 7, 2025 – Paramount Global has extended its partnership with VideoAmp. VideoAmp will provide the entertainment giant with a view of its audience, enabling both demographic and advanced audience measurement.
News categories:
VideoAmp, Paramount, Bryan Goski, John Halley, Advertising, Big Data, Digital TV, USA
Globo transitions playout to the cloud with Harmonic
Aug 28, 2024 – Globo is migrating its playout workflow to the cloud with Harmonic (NASDAQ: HLIT) enabling it to launch linear playout channels faster, increase its workflow efficiencies and reduce expenses.
News categories:
Harmonic, Globo, Gil Rudge, Mauricio Felix, Brazil, Content Distribution, Digital TV, IBCShow
Bell Media launches addressable TV solution
Sep 12, 2023 – Bell Media has launched Addressable TV (ATV). ATV reaches viewers through the Bell Fibe TV app on Connected TV, mobile, and web platforms, and is set to launch on set-tops later this year.
News categories:
Bell Media, Stewart Johnston, Nauby Jacob, Advertising, Apps, Canada, Digital TV, IPTV, Set Top Box
Link Net deploys Open Caching with Qwilt and Cisco
Sep 12, 2023 – Link Net is working with Qwilt and Cisco to deploy a CDN solution, elevating the quality and delivery capacity of Link Net's streaming applications to homes across Indonesia.
News categories:
Qwilt, Cisco, Link Net, Alon Maor, Theodore Tzevelekis, Marlo Budiman, Cable TV, Content Distribution, Digital TV, Indonesia
Bell Media unveils new and expanded ad solutions
Jun 8, 2023 – By enabling Addressable TV (ATV) on Bell Fibe TV, Bell Media is the first media company in Canada to offer ATV on linear channels through a Canadian broadcast distributor.
News categories:
Bell Media, Stewart Johnston, Nauby Jacob, Advertising, Canada, Digital TV, IPTV, Set Top Box, Streaming
NBCUniversal extends capabilities of One Platform technology stack
Feb 8, 2023 – NBCUniversal (NBCU) has unveiled expanded capabilities for its One Platform technology stack. NBCU is partnering industrywide to build an automated, interactive, and transparent future for fans, storytellers and marketers.
News categories:
NBCUniversal, Steve Wozniak, Advertising, Big Data, Digital TV, NewFronts, USA, Worldwide
LG Ads introduces suite of Guaranteed Outcome-based media offerings
Jan 26, 2022 – LG Ads Solutions has introduced a suite of guaranteed outcome-based media offerings, through which advertisers only pay for connected TV (CTV) ads when they meet specified performance goals, independently validated using third-party data.
News categories:
LG Ads, Raghu Kodige, Huw Griffiths, Keith Camoosa, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA, Worldwide
NBCUniversal names iSpot.tv as first cross-platform Video Certified Measurement Partner
Jan 13, 2022 – NBCUniversal has announced a deal with iSpot.tv that will make the real-time measurement company one of its preferred partners for quantifying and unifying cross-screen media consumption, reach and impressions across its One Platform.
News categories:
iSpot.tv, NBCUniversal, Publicis, Sean Muller, Kelly Abcarian, Krishan Bhatia, John Muszynski, Advertising, Big Data, Digital TV, USA
NBCUniversal adopts Ad-ID for its One Platform
Jul 22, 2021 – NBCUniversal has announced Ad-ID as its standard for advertisers on its One Platform. From quality control to frequency capping, Ad-ID simplifies and streamlines the ad delivery process while improving the consumer experience.
News categories:
NBCUniversal, Ad-ID, Krishan Bhatia, Bob Liodice, Marla Kaplowitz, Advertising, Big Data, Digital TV, USA, Worldwide
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