Digital TV News: HbbTV Association

HbbTV releases Targeted Advertising specification for TV sets in STB markets
Jul 21, 2021 – The HbbTV Association has published its second phase solution for targeted advertising. This enables substitution of broadcast with targeted ads when the broadcast signal is received by an STB and passed to an TV.
News categories: HbbTV Association, Vincent Grive, Digital TV, HbbTV, Set Top Box, Smart TV, Worldwide

HbbTV releases updated Test Suite and Test Descriptions
May 10, 2021 – The HbbTV Association has released the 2021-1 version of the HbbTV Conformance Test Suite and the Test Assertions Repository (TAR). The release includes new tests for Targeted Advertising (HbbTV-TA) and the first test cases for version 2.0.3.
News categories: HbbTV Association, Vincent Grivet, Digital TV, QoE, Set Top Box, Smart TV, Worldwide

HbbTV 2.0.3 specification published
Oct 27, 2020 – The HbbTV Association has completed work on an update to its core specification (HbbTV 2.0.3). For the first time, HbbTV has removed some features and is announcing the intention to remove others in the future.
News categories: HbbTV Association, Vincent Grivet, Jon Piesing, Digital TV, Europe, HbbTV, Set Top Box, Smart TV, Worldwide

HbbTV releases v2020-2 HbbTV Conformance Test Suite
Jul 24, 2020 – The HbbTV Association has announced the publication of a new version of the HbbTV Conformance Test Suite. The new version is called v2020-2; it is the second and most important major release of the Test Suite in 2020.
News categories: HbbTV Association, Vincent Grivet, Digital TV, Europe, HbbTV, Set Top Box, Smart TV, Worldwide

HbbTV releases HbbTV Conformance Test Suite v2020-1
Apr 6, 2020 – The HbbTV Association has announced the publication of a new version (v2020-1) of the HbbTV Conformance Test Suite. The release contains 2,586 test cases in total, including 177 tests for the new features in HbbTV specification v2.0.2.
News categories: HbbTV Association, Vincent Grivet, Digital TV, Europe, HbbTV, Set Top Box, Smart TV, Worldwide

HbbTV Association releases Targeted Advertising Specification
Feb 24, 2020 – The HbbTV Association has announced the release of the HbbTV specification for targeted advertising (HbbTV-TA). The move will set a standard for broadcasters and the advertising industry to create new business models and generate new revenue sources.
News categories: HbbTV Association, Vincent Grivet, Advertising, Digital TV, Europe, Set Top Box, Smart TV, UX, Worldwide

Verance brings watermarking to HbbTV
Oct 1, 2019 – Verance has announced plans to bring its Aspect watermarking to HbbTV. Aspect uses Verance’s implementation of the watermarking technologies sanctioned by the HbbTV Association in their 'Application Discovery over Broadband' specification.
News categories: Verance, Joe Winograd, Content Identification, Digital TV, HbbTV, Worldwide

Arion selects Vewd to support HbbTV OpApp deployment across Europe
Sep 12, 2019 – Vewd and Arion have partnered to deliver Vewd Core, and Vewd’s HbbTV and Operator App modules on Arion set-top boxes. The new agreement will result in the deployment of set-top boxes supporting the new HbbTV Operator App standard throughout Europe.
News categories: Vewd, Arion, Aneesh Rajaram, SH Cho, Digital TV, Europe, HbbTV, IBC, Set Top Box

HbbTV publishes Phase 2 Application Discovery over Broadband spec.
Sep 9, 2019 – The HbbTV Association has announced the publication of the HbbTV specification for phase 2 of application discovery over broadband (ADB). ADB enables consumers to access HbbTV services on their TV sets, even when not supported by their set-top box.
News categories: HbbTV Association, Vincent Grivet, Apps, Digital TV, Europe, HbbTV, Smart TV, Worldwide