Digital TV News: HbbTV Association

HbbTV Association releases Targeted Advertising Specification
Feb 24, 2020 – The HbbTV Association has announced the release of the HbbTV specification for targeted advertising (HbbTV-TA). The move will set a standard for broadcasters and the advertising industry to create new business models and generate new revenue sources.
News categories: HbbTV Association, Vincent Grivet, Advertising, Digital TV, Europe, Set Top Box, Smart TV, UX, Worldwide

Verance brings watermarking to HbbTV
Oct 1, 2019 – Verance has announced plans to bring its Aspect watermarking to HbbTV. Aspect uses Verance’s implementation of the watermarking technologies sanctioned by the HbbTV Association in their 'Application Discovery over Broadband' specification.
News categories: Verance, Joe Winograd, Digital TV, HbbTV, Watermarking, Worldwide

Arion selects Vewd to support HbbTV OpApp deployment across Europe
Sep 12, 2019 – Vewd and Arion have partnered to deliver Vewd Core, and Vewd’s HbbTV and Operator App modules on Arion set-top boxes. The new agreement will result in the deployment of set-top boxes supporting the new HbbTV Operator App standard throughout Europe.
News categories: Vewd, Arion, Aneesh Rajaram, SH Cho, Digital TV, Europe, HbbTV, IBC2019, Set Top Box

HbbTV publishes Phase 2 Application Discovery over Broadband spec.
Sep 9, 2019 – The HbbTV Association has announced the publication of the HbbTV specification for phase 2 of application discovery over broadband (ADB). ADB enables consumers to access HbbTV services on their TV sets, even when not supported by their set-top box.
News categories: HbbTV Association, Vincent Grivet, Apps, Digital TV, Europe, HbbTV, Smart TV, Worldwide

HbbTV releases HbbTV Conformance Test Suite version 2019-2
Aug 28, 2019 – The HbbTV Association has announced that the HbbTV Testing Group has published a new version of the HbbTV Conformance Test Suite. The 2019-2 version includes new tests for the HbbTV 2.0.2 specification and Operator Applications.
News categories: HbbTV Association, Vincent Grivet, Digital TV, HbbTV, Set Top Box, Smart TV, Worldwide

Vewd and Realtek collaborate to advance Android TV offering
Aug 27, 2019 – Vewd has announced that Realtek will pre-integrate Vewd’s smart TV technology and essential modules with their Android TV-based chipsets. The integration will include Vewd Core as well as Vewd's hybrid TV, media player and Freeview Play modules.
News categories: Vewd, Realtek, Android TV, Digital TV, Media Player, Middleware, Semiconductor, Smart TV, Worldwide

Intertrust and Vewd introduce content protection for HbbTV
Jun 6, 2019 – Intertrust and Vewd have announced pre-integration of Intertrust's ExpressPlay XCA with Vewd Core, for operator HbbTV deployments. Using the solution, device manufacturers are able to offer a more complete software stack of content protection and HbbTV support.
News categories: Vewd, Intertrust, Frode Hernes, Guido Cugi, Content Protection, Digital TV, HbbTV, Smart TV, Worldwide

HbbTV Association adds seven new members
May 16, 2019 – The HbbTV Association has announced that seven new companies (ARRIS, Irdeto, DATV, Enensys, Fluendo, Samba TV and SmarDTV) have joined the industry association in the past six months.
News categories: HbbTV Association, Vincent Grivet, Digital TV, HbbTV, Worldwide

Telecentras and LG to introduce HbbTV for Smart TVs in Lithuania
Apr 18, 2019 – The Lithuanian Radio and Television Centre (Telecentras) and LG Electronics have agreed a cooperation aimed at introducing HbbTV intended for smart TVs. The launch of HbbTV in Lithuania is scheduled for the first half of this year.
News categories: Telecentras, LG Electronics, Remigijus Šeris, Digital TV, HbbTV, Lithuania, Smart TV, Terrestrial