Digital TV News: LG Ads
Tyroo to market LG Ads CTV solutions in Southeast Asia
May 16, 2023 – LG Ad Solutions has announced that it has signed up Tyroo as a reseller of its CTV native advertising formats in Indonesia, Malaysia, the Philippines, Singapore and Thailand.
News categories:
Tyroo, LG Ad Solutions, Siddharth Puri, Serge Matta, Advertising, Digital TV, Indonesia, Malaysia, Philippines, Singapore, Smart TV, Thailand
Magnite announces next generation CTV and OTT monetization platform
Feb 7, 2023 – Magnite (NASDAQ:MGNI) has announced Magnite Streaming. Magnite Streaming empowers media owners to maximize the value of their assets across live and VOD inventory, CTV and OTT, and addressable linear.
News categories:
Magnite, Sean Buckley, Evan Adlman, Andrew Tint, Travis Hockersmith, Jill Steinhauser, Advertising, Digital TV, USA, Worldwide
LG Ad Solutions expands MENA advertising footprint with ArabyAds
Nov 16, 2022 – LG Ad Solutions has announced a partnership with ArabyAds, expanding its CTV advertising offering into the Middle East and North Africa. ArabyAds will gain access to potential consumers in the region using LG Smart TVs.
News categories:
LG Ad Solutions, ArabyAds, Raghu Kodige, Mahmoud Fathy, Gulrez Alam, Advertising, Digital TV, Egypt, Saudi Arabia, Smart TV, Streaming, UAE
LG replaces legacy Smart TV ACR with own proprietary solution
Sep 15, 2022 – LG Ads Solutions has announced the rollout of its proprietary ACR technology across LG TVs globally. The rollout will replace legacy technology across Europe, Africa, Asia-Pacific, Latin America, and Australia.
News categories:
LG Ads, LG Electronics, Raghu Kodige, Chris Jo, Advertising, Africa, Asia, Australia, Big Data, Digital TV, Europe, Latin America, Smart TV
Frost & Sullivan names Samba TV #1 in TV viewership data capability
Jun 23, 2022 – Frost & Sullivan has released findings of an analysis assessing the capabilities of eight leading television data providers. The '2022 Frost Radar on Television Viewership Data Providers' found Samba TV to be the leader in TV data capabilities.
News categories:
Samba TV, Frost & Sullivan, Ashwin Navin, Robert Cavin, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide
Magnite agrees ACR data deal with LG Ads Solutions
Jun 21, 2022 – Magnite (NASDAQ: MGNI) has announced a deal with LG Ads Solutions under which Magnite will have access to LG Ads' automatic content recognition (ACR) data for planning, activation, measurement and analytics through its supply-side platform (SSP).
News categories:
Magnite, LG Ads Solutions, Sean Buckley, Raghu Kodige, Sean Muzzy, Megan Pagliuca, Advertising, Big Data, Digital TV, Smart TV, USA
8-10% of streaming ad impressions play when the TV is shut off
Jun 13, 2022 – GroupM has partnered with media companies in the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a study with iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10% of streaming impressions play when the TV is shut off.
News categories:
GroupM, iSpot.tv, Kirk McDonald, Sean Muller, Advertising, Digital TV, Market Research, Streaming, USA
Pixalate releases Q1 2022 CTV ad supply chain trends report
Jun 2, 2022 – Pixalate has released its Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends report. The report looks at open programmatic CTV ad fraud with ad spend trends by global region, and trends in the Roku and Amazon Fire TV app stores.
News categories:
Pixalate, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide
Omnicom Media Group integrates LG Smart TV data
Apr 5, 2022 – LG Ads Solutions has announced an agreement with Omnicom Media Group [NYSE: OMC] to bring LG smart TV and cross-screen ad inventory to Omnicom clients. LG Ads data will be integrated within Omni, Omnicom's operating system.
News categories:
LG Ads, Omnicom Media Group, Raghu Kodige, Slavi Samardzija, Advertising, Big Data, Digital TV, Smart TV, Worldwide
Latest News
- Barb to start reporting TV-set viewing of YouTube channels
- SAT FILM selects multi-DRM from CryptoGuard
- Qvest and ARABSAT to launch OTT streaming platform
- ArabyAds & LG Ad Solutions partner with TVekstra in Turkey
- Freeview NZ satellite TV service to move to Koreasat 6
- Comscore expands YouTube CTV measurement internationally
- Ateme powers Antenna Group’s ANT1+ OTT service
- Reliance Jio introduces JioTele OS smart TV operating system
- AgileTV, United Teleports and BNS launch fully managed TV service
- Samsung global TV market leader for 19th year
- JioHotstar and Nielsen collaborate on advanced ad measurement
- Eutelsat and ATSS renew MENA satellite services agreement
- Altice USA residential video RGUs down 64,300 in 4Q 2024
- Orange TV subscribers down 8,700 in 4Q 2024
- U.S. MVPDs align on terminology for multiscreen TV advertising
- Roku releases 4Q 2024 results
- United Group agrees to sell SBB Serbia and Net TV Plus
- Graham Media and Nielsen agree Local TV measurement renewal
- Sky Link TV launches streaming platform with Bitcentral
- TAG Video Systems and Witbe deliver end-to-end video monitoring