Digital TV News: Publica

Leading industry players join IAB Tech Lab advertising standards group
Jun 6, 2023 – IAB Tech Lab has announced the creation of its Advanced TV Commit Group to lead the development of technology frameworks, technical standards and market strategy, to make every TV environment addressable.
News categories: IAB Tech Lab, Anthony Katsur, Ben Vandegrift, Jim Keller, Karen Chan, Ryan McConville, Scott L Brown, Advertising, Digital TV, USA, Worldwide

Hispasat selects Enensys to monitor OTT video distribution platform
Apr 13, 2023 – ENENSYS has announced that Hispasat has selected TestTree StreamProbe OTT and TestTree EdgeProbe Advanced Satellite to supervise WAVE OTT PLUS, its white-label video distribution service.
News categories: ENENSYS, Hispasat, Bruno Tariant, Marco Antonio Rodriguez Flores, Content Distribution, Digital TV, Europe, Latin America, QoE, Streaming

DVB publishes updated Multicast ABR specification and guidelines
Mar 15, 2023 – The DVB has approved the publication of BlueBook A176r3, an update of the DVB-MABR specification, and BlueBook A181r1, an update to the implementation guidelines for the specification.
News categories: DVB Project, Content Distribution, Digital TV, Media Player, Streaming, Worldwide

HbbTV releases new version of core specification
Mar 14, 2023 – The HbbTV Association has published version 2.0.4 of its core specification. The three main highlights of the new version are voice assistant support, accessibility features and DVB-I integration.
News categories: HbbTV Association, Vincent Grivet, Jon Piesing, Digital TV, Europe, HbbTV, Set Top Box, Smart TV, Worldwide

Publica joins Amazon streaming TV ad server certification program
Mar 10, 2023 – Publica will be joining the new, global Amazon Publisher Services (APS) Ad Server Certification Program for streaming TV, allowing simpler APS header bidding integration for publishers.
News categories: Publica, Amazon Publisher Services, Sean Galligan, Advertising, Digital TV, Streaming, Worldwide

U.S. JIC reveals certification criteria for premium video measurement
Mar 6, 2023 – OpenAP on behalf of the U.S. JIC has announced the publication of initial requirements for premium video cross-platform currencies, a milestone in coalescing the industry around common standards.
News categories: OpenAP, David Levy, Advertising, Big Data, Digital TV, USA

FranceTV Publicité keeps up momentum in segmented TV
Sep 29, 2022 – Two years after the publication of the official decree authorizing the targeting and personalization of live broadcasted messages, FranceTV Publicité looks back on this new form of communication.
News categories: FranceTV Publicité, Marianne Siproudhis, Advertising, Digital TV, France

ANTHYM Technologies partners with Publica for advanced CTV advertising
Aug 24, 2022 – Publica (Nasdaq: IAS) has announced a partnership with ANTHYM Technologies, a coalition of free, ad-supported streaming TV platforms. Publica helps publishers deliver ad experiences via Server-Side Ad Insertion (SSAI).
News categories: Publica, ANTHYM Technologies, Advertising, Digital TV, Streaming, USA

Global entertainment & media revenues surge to $2.3 trillion
Jun 20, 2022 – According to PwC, the global entertainment and media (E&M) industry surged ahead last year, strongly outpacing global economic growth. Following a pandemic-related 2.3% decline in 2020, E&M revenue rose a strong 10.4% in 2021.
News categories: PwC, Werner Ballhaus, Advertising, Big Data, Digital TV, Gaming, Market Research, Metaverse, Streaming, Worldwide