Digital TV News: SCTE

M2A Media to debut encoder-based ad insertion at 2023 NAB Show
Mar 27, 2023 – M2A Media is to launch its encoder-based ad manipulation (EBAM) at the 2023 NAB Show. EBAM handles SCTE-35 and SCTE-224 messaging to insert advertising at the encoder side of a live video workflow.
News categories: M2A Media, Matt Hughes, Advertising, Content Distribution, Digital TV, NABShow, Worldwide

Tulix and WiseDV power Hollywire CTV channel on Samsung TV Plus
Dec 1, 2022 – Tulix and WiseDV are powering the Hollywire channel on Samsung TV Plus in Canada, the U.S., Mexico, and Brazil. Channel origination is provided by WiseDV's cloud playout. Tulix's CDN is used for delivery.
News categories: Tulix, WiseDV, Hollywire, Nino Doijashvili, Brazil, Canada, Content Distribution, Digital TV, Mexico, Smart TV, Streaming, USA, UX

IAB Tech Lab initiative aims to bring addressability to all TV environments
Nov 10, 2022 – IAB Tech Lab has launched an initiative to set technical standards to bring universal addressability to all TV environments. To achieve many of the goals Video Watermark Technology will be instrumental.
News categories: IAB Tech Lab, Anthony Katsur, Shailley Singh, Stephane Krzywoglowy, Ken Norcross, Advertising, Content Identification, Digital TV, USA, Worldwide

YuppTV launches cloud playout solution
Oct 12, 2022 – YuppTV has announced the launch of Janya, a cloud-based playout solution. Janya enables broadcasters to set up channels on a cloud-based platform without upfront capital investment, limited resources and operations.
News categories: YuppTv, Uday Reddy, Asia, Content Distribution, Digital TV, Streaming, Worldwide

CommScope launches HomeVista pre-integrated video solution
Sep 19, 2022 – CommScope (NASDAQ: COMM) has announced the launch of HomeVista solutions, a portfolio that leverages the technologies of Android TV and RDK to simplify and accelerate the introduction of video services.
News categories: CommScope, Joe Chow, Android TV, CableTecExpo, Digital TV, RDK, Set Top Box, Worldwide

DVEO brings new FAST TV service to IBC 2022
Sep 8, 2022 – DVEO will present a new FAST Channel solution at IBC2022. The offering is an all-in-one solution that makes it easier for content companies to launch free ad-supported streaming TV (FAST) channels around the world.
News categories: DVEO, David Vargas, Content Distribution, Digital TV, IBC2022, Streaming, Worldwide

Ad Insertion Platform and Veset create combined solution for ingest, SSAI and playout
Jun 14, 2022 – Ad Insertion Platform (AIP) and Veset are partnering to provide a way to deliver ad-supported video content to multiple platforms. With the solution, video providers can originate and monetize linear channels, with graphics, interactivity and personalization.
News categories: Ad Insertion Platform, Veset, Laurent Potesta, Igor Krol, Advertising, Content Distribution, Digital TV, Worldwide

Comcast Technology Solutions releases SCTE 224-based linear ad insertion solution
May 3, 2022 – Comcast Technology Solutions has launched a linear addressable advertising solution. The solution uses an SCTE 224 standard notification interface to present rich linear metadata to trigger linear addressable ads.
News categories: Comcast Technology Solutions, Comcast Advertising, Bart Spriester, Larry Allen, Marija Masalskis, Advertising, Big Data, Cable TV, Digital TV, USA

Ad Insertion Platform integrates Zixi for targeted ad delivery
Sep 14, 2021 – Zixi has announced an integration with Ad Insertion Platform (AIP), allowing content providers different ways to monetize live channels. AIP's SSAI platform allows ad replacement in live streams and on-demand content.
News categories: Zixi, Ad Insertion Platform, John Wastcoat, Laurent Potesta, Advertising, Digital TV, Streaming, Worldwide