Digital TV News: Target

ArabyAds & LG Ad Solutions partner with TVekstra in Turkey
Feb 21, 2025 – ArabyAds and LG Ad Solutions have joining forces with TVekstra to provide Turkish advertisers with access to TVekstra LG CTV inventory, backed by ArabyAds marketing technology and measurement.
News categories: ArabyAds, LG Ad Solutions, TVekstra, Mahmoud Fathy, Ed Wale, Merve Eraslanoğlu, Advertising, Digital TV, Smart TV, Streaming, Turkey, TV OS

Samba TV releases State Of Viewership report
Feb 6, 2025 – Samba TV has released its H2 2024 State of Viewership Report showing a surge in TV viewership driven by major live events and ad-supported streaming gaining widespread adoption.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, Smart TV, USA

UK BVOD ad spend expected to have grown 12.4% YoY in 2024
Jan 30, 2025 – According to an Advertising Association/WARC report, UK ad spend rose 9.7% to £10.6bn in the third quarter of 2024. BVOD ad spend is expected to have grown 12.4% at end-2024.
News categories: Advertising Association, WARC, Stephen Woodford, James McDonald, Advertising, Digital TV, Market Research, Streaming, TV Services, UK

Magnite to power programmatic on Sky Sport Now in New Zealand
Jan 28, 2025 – Magnite (NASDAQ: MGNI) is working with Sky New Zealand to power programmatic advertising on Sky’s premium live and on-demand sports streaming platform, Sky Sport Now.
News categories: Magnite, Sky New Zealand, Yael Milbank, Lauren Quaintance, Advertising, Digital TV, New Zealand, Streaming

Chunghwa Telecom reports results for Q4 and FY 2024
Jan 23, 2025 – Chunghwa Telecom (TAIEX:2412, NYSE:CHT) has reported results for 4Q 2024. The company's IPTV/MOD + OTT video platform ended the year with 3.330 million subscribers up 151,000 in the quarter.
News categories: Chunghwa Telecom, Chih-Cheng Chien, RongShy Lin, Digital TV, IPTV, Results, Streaming, Subscribers, Taiwan

TCL and PubMatic partner on live sports advertising
Jan 22, 2025 – TCL (1070.HK) and PubMatic (Nasdaq:PUBM) have connected TCL's programmatic streaming inventory, including NFL Channel and CBS Sports, with PubMatic's platform to power live sports ad demand.
News categories: PubMatic, TCL, Abbie Reichner, Jeremy Straight, Advertising, Digital TV, Smart TV, Streaming, USA

Proximic by Comscore releases State of Programmatic report
Jan 21, 2025 – Proximic by Comscore (NASDAQ: SCOR) has released its annual State of Programmatic Report. One key finding is that 72% of respondents are planning to increase programmatic investments in 2025.
News categories: Proximic, Rachel Gantz, Advertising, Digital TV, Market Research, USA

DIRECTV acquires majority stake in INVIDI Technologies
Jan 15, 2025 – DIRECTV has acquired majority ownership of INVIDI, a provider of addressable TV advertising solutions that allow marketers to target specific audiences on TV without wasting ad impressions.
News categories: DIRECTV, INVIDI Technologies, Amy Leifer, Advertising, Digital TV, MandA, USA

Comscore expands local currency deal with Coastal Television
Jan 14, 2025 – Comscore (NASDAQ: SCOR) has expanded its agreement with Coastal Television to include Comscore's Advanced Audience data which allows marketers to target audiences based on behaviour.
News categories: Comscore, Coastal Television, Steve Bagdasarian, Bill Fielder, Advertising, Big Data, Broadcast, Digital TV, USA