Digital TV News: Target

NBCUniversal unveils Peacock freemium streaming service
Jan 16, 2020 – NBCUniversal has unveiled Peacock, a free premium ad-supported streaming service with subscription tiers offering more than 600 movies and 400 series, as well as compelling live and on-demand content across news, sports, late night, and reality.
News categories: NBCUniversal, Peacock, Steve Burke, Matt Strauss, Apps, Cable TV, Digital TV, OTT, Set Top Box, USA

Majority of U.S. advertisers using Advanced TV solutions
Jan 16, 2020 – FreeWheel (Nasdaq: CMCSA) has announced that according to a new survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their target audiences.
News categories: FreeWheel, Advertiser Perceptions, Brian Wallach, Advertising, Big Data, Digital TV, Market Research, USA

US broadband households interested in innovative offerings accessed via TV
Jan 16, 2020 – Parks Associates has found that over one-quarter of US broadband households are interested in innovative offerings accessed via television, such as offline viewing, video gaming, food delivery, ride sharing, and gambling.
News categories: Parks Associates, Steve Nason, Elizabeth Parks, Digital TV, Market Research, USA

U.S. advertising and marketing spend to grow to $390 billion in 2020
Jan 16, 2020 – Winterberry Group expects continued outperformance of digital channels, with spend to increase 14.5%. Emerging digital channels, including influencer marketing and digital video (OTT and streaming), are expected to grow at rates of more than 30%.
News categories: Winterberry Group, DMCNY, Advertising, Digital TV, Market Research, USA

NextGen TV offers clear upside potential according to BIA
Jan 16, 2020 – BIA’s forecast for NextGen TV reveals that local TV Groups stand to increase their revenue growth by 50% within the next ten years from NextGen TV rollouts. The potential growth rate with advanced TV has an 8.0% CAGR revenue growth opportunity compared to a 3.8% CAGR baseline.
News categories: BIA, Rick Ducey, Mark Fratrik, ATSC, Digital TV, Market Research, USA

Vidgo launches live streaming service with Harmonic
Jan 14, 2020 – Vidgo has launched an OTT service powered by a live streaming platform from Harmonic (NASDAQ: HLIT). The service boasts more than 100 premium channels including ABC, Comedy Central, ESPN, Fox, and the NFL Network as well as a Latino package for Spanish-speaking viewers.
News categories: Harmonic, Vidgo, Eric Armstrong, Shane Cannon, Content Distribution, Digital TV, OTT, USA

SK Telecom and Sinclair Broadcast launch ATSC 3.0 joint venture
Jan 13, 2020 – SK Telecom (NYSE: SKM) and Sinclair Broadcast (NASDAQ: SBGI) have announced Cast.era, a joint venture focused on cloud infrastructure for broadcasting, ultra-low latency over-the-top (OTT) broadcasting, and targeted advertising.
News categories: Sinclair Broadcast, SK Telecom, Kevin Gage, Lee Jong-min, Park Kyung-mo, Advertising, ATSC, CES2020, Content Distribution, Digital TV, OTT, USA

Vewd and Bitrouter offer integrated ATSC 3.0 software solution
Jan 7, 2020 – Vewd has partnered with BitRouter to pre-integrate BitRouter's ATSC 3.0 and ATSC 1.0 receiver software package with its Vewd OS and Vewd Core. The joint offering accelerates the launch of hybrid TV devices supporting NEXTGEN TV.
News categories: BitRouter, Vewd, Gopal Miglani, Aneesh Rajaram, ATSC, CES2020, Digital TV, Middleware, Set Top Box, Smart TV, USA, UX, Worldwide

Broadcast and cable networks test linear addressable TV ad platform with Nielsen
Jan 7, 2020 – Nielsen (NYSE: NLSN) has announced the beta launch of its Addressable TV platform. As part of the beta, leading programmers will test the solution by running addressable ad campaigns and evaluating how it interoperates with their workflows.
News categories: Nielsen, Kelly Abcarian, Peter Olsen, Kim Kelleher, Mike Dean, Keith Kazerman, Dan Aversano, Advertising, Big Data, Cable TV, Digital TV, USA