Digital TV News: Target

INVIDI extends addressable TV partnership with Tata Elxsi
Aug 3, 2020 – INVIDI Technologies and Tata Elxsi have announced an expansion of their relationship to bring addressable television capabilities to pay TV operators in India, Asia-Pacific and MEA.
News categories: INVIDI, Tata Elxsi, Prasad Sanagavarapu, Nitin Pai, Advertising, Big Data, Digital TV, India, Satellite, Set Top Box

Finecast brings audience measurement to Australian BVOD platforms
Aug 3, 2020 – In collaboration with SBS and Australian FTA broadcast partners, Finecast has launched Finecast ID enabling advertisers to measure and manage frequency and reach across the broadcast VOD ecosystem.
News categories: Finecast, SBS, Brett Poole, Adam Sadler, Kim Portrate, Advertising, Australia, Big Data, Digital TV, OTT

ATEME negotiating acquisition of ANEVIA
Jul 31, 2020 – ATEME (ISIN: FR0011992700) and the main shareholders of ANEVIA (ISIN: FR0011910652) have entered into exclusive negotiations to transfer their interest in the share capital of the Company to the benefit of ATEME.
News categories: ATEME, ANEVIA, Michel Artières, Laurent Lafarge, Content Distribution, Digital TV, MnA, Worldwide

Discovery joins On Addressability dynamic ad insertion initiative
Jul 30, 2020 – Discovery has announced that it will join the On Addressability initiative. The initiative enables Discovery to offer advertisers dynamic ad insertion to audiences across the Charter, Comcast and Cox cable TV footprints.
News categories: Discovery, Spectrum Reach, Comcast Advertising, Cox Media, Keith Kazerman, David Kline, Gina Mingioni, Louis Gump, Advertising, Big Data, Cable TV, Digital TV, USA

3SS and Hoppr enable monetization on Android TV
Jul 30, 2020 – 3SS and Hoppr have joined forces to create an end-to-end monetization platform for Android TV. The pair have integrated the 3READY Custom Launcher with HopprTV to enable new possibilities for advertising.
News categories: 3SS, Hoppr, Pierre Donath, Cyril Daoud, Advertising, Android TV, Digital TV, Set Top Box, UX, Worldwide

Liberty Latin America to acquire Telefónica’s operations in Costa Rica
Jul 30, 2020 – Liberty Latin America (NASDAQ: LILA and LILAK, OTC Link: LILAB) has entered into a definitive agreement to acquire Telefónica's wireless operations in Costa Rica. Telefónica is Costa Rica’s second largest mobile provider.
News categories: Liberty Latin America, Telefónica, Balan Nair, Costa Rica, MnA, Mobile

iSpot provides attribution and OTT measurement for OpenAP ads
Jul 28, 2020 – OpenAP has announced a partnership with iSpot to enable activation of attribution and OTT measurement for ad campaigns in the OpenAP Market. OpenAP members include AMC Networks, FOX, NBCUniversal, ViacomCBS, Univision and The Weather Channel.
News categories: OpenAP, iSpot, Ed Davis, Stu Schwartzapfel, Advertising, Big Data, Digital TV, OTT, USA, Worldwide

TV shipments now expected to fall only 1.7% in 2020
Jul 27, 2020 – According to TrendForce, shipments of TV brands in 2020 are expected to reach a mere 214.11 million units, a 1.7% decrease YoY, but a 4% increase from the previous forecast in March, when the outbreak’s spread was most aggressive.
News categories: TrendForce, Iris Hu, COVID-19, Digital TV, Market Research, Smart TV, Worldwide

Freewheel integrates NBC Spot On’s OTT inventory
Jul 27, 2020 – The NBCUniversal Owned Television Stations division has announced that it has signed a deal with FreeWheel to make it easier for advertisers to access NBC Spot On’s premium inventory, through Freewheel's Strata platform.
News categories: Freewheel, NBC Spot On, Mark McKee, Shawn Makhijani, Advertising, Big Data, Digital TV, OTT, USA