Digital TV News: Target

Wyplay integrates Hoppr targeted advertising solution
Dec 6, 2021 – Wyplay has announced that it has integrated the Hoppr Ad Platform into its premium user experiences, providing new monetization opportunities for TV operators on STB operating systems such as Android TV, RDK and Linux.
News categories: Wyplay, Hoppr, Dominique FERAL, Cyril Daoud, Advertising, Digital TV, Set Top Box, Worldwide

Insys Video powers new Olympique Lyonnais OTT streaming service
Dec 2, 2021 – Olympique Lyonnais (OL) has launched a new version of its OTT streaming service, OLPLAY. OLPLAY includes access to the 24/7 live channel with an EPG and a premium VOD library. Insys Video Technologies was the force behind the implementation.
News categories: Insys Video, Olympique Lyonnais, Krzysztof Bartkowski, Apps, Content Distribution, Digital TV, France, Streaming

rlaxx TV available for iOS and iPadOS
Dec 8, 2021 – rlaxx TV continues its global expansion with the launch of an app for iOS and iPadOS devices. The achievement is part of the goal to be available on almost every internet- and video-enabled device by the end of the year.
News categories: rlaxx TV, Ronny Lutzi, Apps, Australia, Brazil, Digital TV, Europe, New Zealand, Smartphone, Tablet, Turkey

Xandr standardizes video content descriptors on its platform
Dec 1, 2021 – Xandr has released a new feature on its platform, described as content metadata for video. The new feature aims to help publishers improve monetization of their premium video supply through standardized content descriptors.
News categories: Xandr, Lynn Chealander, Eric Fitzpatrick, Advertising, Big Data, Digital TV, USA

Antenna Hungária partners with mediaClass to launch advanced DTT service
Nov 20, 2021 – Antenna Hungária, in partnership with Azdio's mediaClass, has launched an advanced DTT service in Hungary. All programmes on the platform are available via DTT broadcast and IP linear TV with catch up and re-start, alongside VOD and SVOD services.
News categories: mediaClass, Antenna Hungária, Dr Arjang Zadeh, Gyöngyvér Gerlei, Zsolt Sárecz, Advertising, Content Distribution, Digital TV, Hungary, IBC2021, Terrestrial

Astro Malaysia debuts addressable TV advertising with Synamedia
Dec 1, 2021 – Astro Malaysia and Synamedia have launched the first addressable TV advertising service in SE Asia. Advertisers will be able to show different ads to different households while they are watching the same program, based on data including location and demographics.
News categories: Synamedia, Astro, Paul Segre, Euan Smith, Advertising, Big Data, Digital TV, Malaysia, Satellite, Set Top Box, Streaming

ATEME brings HDR10+ support to live transcoding
Nov 30, 2021 – ATEME has introduced support for HDR10+ metadata in its TITAN Live transcoders, enabling broadcasters, service providers and content providers to improve their viewers’ visual experiences with more accurate image rendition of live HDR10 content.
News categories: ATEME, Thomas Burnichon, Bill Mandel, Big Data, Content Distribution, Digital TV, Worldwide

TV shipments expected to undergo 12.4% YoY decline in 2H 2021
Nov 22, 2021 – Quarterly TV shipment for 3Q21 reached 52.51 million units, representing an 8.3% QoQ increase but a 14.7% YoY decrease, according to TrendForce. Demand for TVs was constrained by the increase in various country’s vaccination rates as well as rising retail prices for TV sets.
News categories: TrendForce, Digital TV, Market Research, Smart TV, Worldwide

Sky New Zealand announces Android TV STB development partners
Nov 17, 2021 – Sky New Zealand has announced partners for the development of its new Android TV-based Sky Box, due for deployment by the middle of 2022. Sky has selected Wyplay, Irdeto and Kaonmedia to provide components of the box's software and hardware.
News categories: Sky New Zealand, Wyplay, Kaonmedia, Irdeto, Sophie Moloney, Jacques Bourgninaud, John Chung Yoon, Shane McCarthy, Android TV, Content Protection, Digital TV, New Zealand, Satellite, Set Top Box