Digital TV News: ThinkAnalytics

Castoola grows ad response rates and purchases using ThinkAdvertising
Sep 9, 2022 – ThinkAnalytics has revealed that Castoola has used the ThinkAdvertising solution to boost the purchases from contextual hyper-targeted advertising campaigns for a European pay-TV operator by over 10x.
News categories: ThinkAnalytics, Castoola, Peter Docherty, Filip Remskar, Advertising, Big Data, Digital TV, Europe

3SS UX management platform integrated with ThinkAnalytics discovery and analytics
Aug 30, 2022 – ThinkAnalytics and 3 Screen Solutions (3SS) have announced that 3Ready Control Center 3.0, 3SS' UX management platform, is now pre-integrated with Think360, ThinkAnalytics’ content discovery and analytics solution.
News categories: 3SS, ThinkAnalytics, Pierre Donath, Samuel Sweet, Big Data, Digital TV, IBC2022, UX, Worldwide

Shahid selects ThinkAnalytics personalisation and insights
Jun 14, 2022 – ThinkAnalytics has announced that Shahid is deploying its Think360 content discovery and viewer engagement platform for its streaming platform. Using Think360, Shahid will showcase its free content and recommend premium content, personalised to each user.
News categories: ThinkAnalytics, Shahid, Samuel Sweet, Natasha Matos-Hemingway, Big Data, Digital TV, Middle-East, Streaming, UX, Worldwide

U.S. OTT subscribers prefer unified bundles
Apr 21, 2022 – Parks Associates research reveals that 59% of OTT subscribers prefer one bill and one account for all their home subscription services, while 48% feel their home internet service provider adds more value when online video services subscriptions are offered.
News categories: Parks Associates, Paul Erickson, Digital TV, Market Research, NABShow, Streaming, USA

Iskon launches OTT service in Croatia with Beenius
Nov 24, 2021 – Iskon Internet has launched an OTT service in Croatia based on the Beenius Android TV Operator Tier solution. Support from the Beenius team allowed Iskon to start with an IPTV solution and evolve with Android TV to an OTT service.
News categories: Beenius, Iskon, Filip Remškar, Krešimir Madunović, Android TV, Croatia, Digital TV, Streaming, UX

ThinkAnalytics makes hyper-targeting a reality for TV
Sep 30, 2021 – ThinkAnalytics has enhanced ThinkAdvertising to bring more sophisticated, digital-style ad targeting to the TV sector, and provide opportunities for video service providers to build additional revenue streams.
News categories: ThinkAnalytics, Tony Mooney, Peter Docherty, Advertising, Big Data, Digital TV, Worldwide

ThinkAnalytics powers OSN personalized Arabic UX
Sep 8, 2021 – ThinkAnalytics has announced that OSN has gone live with Think360 on its OSN Streaming service in more than 20 markets, providing subscribers with a personalized UX, including recommendations and a search engine.
News categories: ThinkAnalytics, OSN, Peter Docherty, Peter Riz, Digital TV, Middle-East, Streaming, UX

Tata Sky Binge delivers streaming app aggregation with ThinkAnalytics
Jul 29, 2021 – ThinkAnalytics has announced that its Think360 cloud-based personalized content discovery and viewer engagement platform is now live on Tata Sky's Binge Fire TV Stick service and Binge mobile app.
News categories: ThinkAnalytics, Tata Sky, Peter Docherty, Pallavi Puri, Apps, Big Data, Digital TV, India, Streaming, UX

ThinkAnalytics rebrands its suite as 'Think360'
Jul 22, 2021 – ThinkAnalytics has rebranded its suite of products as 'Think360'. Think360 helps pay TV and OTT platforms deliver real-time personalization at scale, boosting engagement and reducing churn.
News categories: ThinkAnalytics, Peter Docherty, Advertising, Big Data, Digital TV, UX, Worldwide