Digital TV News: VIZIO

Crackle app to launch on Smart TVs powered by Vewd
Mar 10, 2021 – Chicken Soup for the Soul Entertainment (Nasdaq: CSSE) has announced that Crackle Plus has signed an agreement to launch the Crackle app on Smart TVs and set-top boxes powered by Vewd.
News categories: Crackle, Vewd, Philippe Guelton, Aneesh Rajaram, Apps, Digital TV, OTT, Smart TV, Worldwide

Amagi CLOUDPORTXpress enables linear OTT channel creation
Mar 4, 2021 – Amagi has launched Amagi CLOUDPORTXpress for content owners who are looking to create 24x7 linear channels and distribute them to streaming TV and Free Ad Supported TV (FAST) platforms.
News categories: Amagi, Srinivasan KA, Content Distribution, Digital TV, OTT, Worldwide

LG and Sony led OLED TV gains in advanced TV market in Q4
Mar 3, 2021 – While in recent years OLED TV has seen its share of the premium TV market deteriorate, OLED TVs and the brands that sell them regained much of that lost ground in the fourth quarter of 2020, according to DSCC.
News categories: DSCC, Bob O’Brien, Digital TV, Market Research, Smart TV, Worldwide

SpotX to monetize OTT inventory for Crackle Plus
Mar 2, 2021 – SpotX has announced a partnership with Crackle Plus to serve as a primary supply-side platform (SSP) to power the video monetization of Crackle Plus inventory across both existing and new distribution channels.
News categories: SpotX, Crackle, Mike Laband, Darren Olive, Advertising, Apps, Digital TV, OTT, USA

VIZIO files for initial public offering
Mar 1, 2021 – VIZIO has announced that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission relating to a proposed initial public offering of its Class A common stock.
News categories: VIZIO, Advertising, Digital TV, IPO, OTT, Smart TV, USA

SpotX to serve as supply-side platform for Redbox
Feb 23, 2021 – Redbox has selected SpotX to provide the supply-side platform (SSP) to power the monetization of its free live TV and AVOD content, opening up new opportunities for media buyers to run ad campaigns using Redbox's inventory.
News categories: SpotX, Redbox, Ryan Kenney, Terrence Coles, Advertising, Digital TV, OTT, USA

VIZIO Ads launches frequency control for Smart TV advertisers
Feb 19, 2021 – VIZIO Ads has unveiled Universal Frequency Control, a capability that enables brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform.
News categories: VIZIO Ads, Travis Hockersmith, Advertising, Digital TV, Smart TV, USA

Magnite to acquire SpotX from RTL
Feb 5, 2021 – Magnite (Nasdaq: MGNI) has agreed to acquire SpotX from RTL Group for $1.17 billion. Together, the companies will create the largest independent CTV and video advertising platform in the programmatic marketplace.
News categories: Magnite, SpotX, RTL Group, Michael Barrett, Mike Shehan, Thomas Rabe, Advertising, Digital TV, MandA, Worldwide

Univision signs up to Project OAR
Feb 2, 2021 – Univision has announced that it has joined Project OAR, the consortium of American media companies created to establish a common technology for dynamic, addressable advertising management for TV.
News categories: Univision, Project OAR, Donna Speciale, Adam Gaynor, Advertising, Big Data, Digital TV, USA