Digital TV News: VIZIO

TikTok now available on VIZIO Smart TVs
Jun 23, 2022 – VIZIO (NYSE: VZIO) has announced that TikTok TV is now available on VIZIO Smart TVs. The integration allows VIZIO users to discover videos from their favorite TikTok creators and topics directly from the VIZIO home screen.
News categories: VIZIO, TikTok, Apps, Digital TV, Smart TV, Streaming, USA

Americans adopting ad-supported streaming at faster rate than subscription-based services
Jun 14, 2022 – Comscore (Nasdaq: SCOR) has announced that AVOD services are seeing adoption at a faster rate than SVOD services, with a 29% increase in U.S. households streaming AVODs in 2022 compared to 2020 vs a 21% increase during the same period for SVODs.
News categories: Comscore, James Muldrow, Digital TV, Market Research, Streaming, USA

8-10% of streaming ad impressions play when the TV is shut off
Jun 13, 2022 – GroupM has partnered with media companies in the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a study with iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10% of streaming impressions play when the TV is shut off.
News categories: GroupM, iSpot.tv, Kirk McDonald, Sean Muller, Advertising, Digital TV, Market Research, Streaming, USA

Blue Ant Media launches FAST offer on LG Channels in North America
Jun 13, 2022 – Blue Ant Media has announced that a suite of its FAST channels has launched on LG Channels in the U.S. and Canada. The launch builds on Blue Ant Media's momentum in the emerging free streaming space in North America and around the world.
News categories: Blue Ant Media, LG Channels, Jamie Schouela, Canada, Digital TV, Smart TV, Streaming, USA

Crackle Plus expands CTV ad inventory with Amagi
Jun 7, 2022 – Amagi has announced a Connected TV ad inventory agreement with Crackle Plus (NASDAQ: CSSE). Amagi's ADS PLUS first-party ad platform supports over 700 content brands on 2,000+ channels, delivering over 50 billion ad impressions.
News categories: Amagi, Crackle, James M. Smith, Philippe Guelton, Advertising, Digital TV, Streaming, Worldwide

Conviva data shows double digit streaming growth worldwide
May 19, 2022 – Global streaming grew 10% globally, including continued growth in mature markets like North America (5%) and Europe (9%), during the first quarter of 2022 as compared to Q1 2021, according to the latest State of Streaming report from Conviva.
News categories: Conviva, Keith Zubchevich, Digital TV, Market Research, Streaming, Worldwide

Nielsen deduplicates audiences across Smart TV and streaming providers
May 19, 2022 – Nielsen (NYSE: NLSN) has expanded deduplication of CTV audiences to include Smart TV OEM inventory, providing viewership data inclusive of co-viewing across Samsung and VIZIO devices, in addition to other streaming platforms.
News categories: Nielsen, Ameneh Atai, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA

605 extends agreement to use VIZIO ACR data
May 18, 2022 – 605 has renewed its agreement with VIZIO (NYSE: VZIO) for automatic content recognition (ACR) data from VIZIO's Inscape data division. The extended partnership will support 605’s measurement, attribution, and reporting capabilities.
News categories: 605, VIZIO, Kristin Dolan, Ken Norcross, Advertising, Big Data, Digital TV, Smart TV, USA

VIZIO shows TV ad innovations at IAB NewFronts
May 9, 2022 – VIZIO (NYSE: VZIO) brought together agency, content and technology partners for a week of events in New York to demonstrate the power of its Smart TV operating system and unveil its latest technology advancements.
News categories: VIZIO, Adam Bergman, Advertising, Big Data, Digital TV, Smart TV, USA