Digital TV News: AOL
Spearad launches monetization technology for addressable TV and audio
Aug 22, 2019 – Spearad has revealed its full stack solution offering a media asset management system combined with a programmatic market place. The company's decisioning technology seeks to offer a true Addressable TV experience across all TV and video distribution channels.
News categories:
Spearad, Erhard Neumann, Mark Thielen, Ivan Guzenko, Advertising, Big Data, Digital TV, Germany, Worldwide
AdScribe supports Publitalia '80 HbbTV advertising in Italy
Jun 19, 2019 – AdScribe has announced that it has brought targeted advertising to Italian television viewers on compatible HbbTV devices. In partnering with AdScribe, Publitalia '80 is now capable of displaying more creative output to engage brands' customers.
News categories:
AdScribe, Publitalia '80, Donal O'Connor, Paola Colombo, Advertising, Digital TV, HbbTV, Italy, UX
Minerva YourTV Now integrated with ContentWise UX Engine
Apr 8, 2019 – Minerva Networks and ContentWise have announced the integration of Minerva YourTV Now with ContentWise’s UX Engine. With Minerva’s YourTV Now cloud service operators have the ability to manage the pay TV experience on all client devices.
News categories:
ContentWise, Minerva Networks, Paolo Bozzola, Matt Cuson, Content Distribution, UX
Blockgraph secure data sharing initiative adds industry partners
Jan 22, 2019 – Comcast Cable Advertising (Nasdaq: CMCSA) has launched the next phase of Blockgraph. Comcast is now working with other industry partners in an effort that will facilitate the secure exchange of privacy-compliant audience insights for addressable advertising.
News categories:
Blockgraph, Comcast, Jason Manningham, Marcien Jenckes, Kern Schireson, David Kline, Paola Colombo, Advertising, Big Data, Cable TV, Digital TV, USA
Comcast collaborates with industry partners on Blockgraph software
Dec 21, 2018 – Comcast Cable Advertising (Nasdaq:CMCSA) has launched the next phase of Blockgraph, an industry initiative that will facilitate the secure exchange of privacy-compliant audience insights for addressable advertising.
News categories:
Blockgraph, Comcast, Jason Manningham, Marcien Jenckes, Kern Schireson, David Kline, Paola Colombo, Advertising, Big Data, Digital TV, USA
FreeWheel and Comcast Technology Solutions power Mediaset Play monetisation
Dec 6, 2018 – Mediaset has announced the launch of Mediaset Play, a live and on demand online streaming service. Mediaset Play is powered by technologies from FreeWheel and Comcast Technology Solutions (CTS), both part of Comcast Cable.
News categories:
FreeWheel, Mediaset, Comcast Technology Solutions, Thomas Bremond, Maurizio Galli, Paola Colombo, Advertising, Digital TV, Italy, Streaming
SK Broadband selects ContentWise personalization and UX automation software
Sep 14, 2018 – SK Broadband has selected ContentWise to provide the personalization and UX automation software for its newly re-architected multimedia entertainment services. For the first time in IPTV, SK Broadband has made it possible for customers to choose their favorite viewing style.
News categories:
ContentWise, SK Broadband, Paolo Bozzola, Chang Wan You, Big Data, Digital TV, IPTV, Korea, UX
ContentWise to power personalized UX and search for Telefónica in Latin America
Apr 9, 2018 – Telefónica has selected ContentWise to power personalized recommendations, content discovery and search for its Latin America multiplatform video services. ContentWise integrates into Telefónica’s multiscreen VOD, Live TV and Catch-up offerings.
News categories:
ContentWise, Telefónica, Paolo Bozzola, Pablo Antolín, Big Data, Digital TV, Latin America, UX
Fincons Group enables launch of Mediaset's Smart TV advertising platform
Apr 4, 2018 – Fincons Group has been an enabler behind the launch of Publitalia 80’s advertising products ADD+Plus. Publitalia ’80 is now able to offer addressable advertising by leveraging Smart TV capabilities and broadband-broadcast convergence across all Mediaset’s portfolio.
News categories:
Fincons Group, Publitalia ’80, Michele Moretti, Paola Colombo, Advertising, Digital TV, HbbTV, Italy, NABShow
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