Digital TV News: AT&T

Global HBO Max and HBO subscribers up 3.0 million in 1Q 2022
Apr 21, 2022 – AT&T (NYSE:T) has reported first-quarter 2022 results. At quarter-end, there were 76.8 million global HBO Max and HBO subscribers. Global HBO Max and HBO subscribers increased 12.8 million year over year and were up 3.0 million sequentially.
News categories: AT&T, Digital TV, Results, Streaming, Subscribers, USA, Worldwide

Major U.S. pay TV providers lost 4.7 million subscribers in 2021
Mar 8, 2022 – Leichtman Research Group (LRG) has found that the largest pay TV providers in the U.S. lost about 4,690,000 net video subscribers in 2021, compared to a pro forma net loss of about 4,870,000 in 2020.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

Discovery and OMG plan audience measurement trials
Feb 23, 2022 – Discovery and OMG have announced a data trial pilot, aiming to validate that burgeoning measurement services provide stable and accurate audience estimates. Comscore and VideoAmp will serve as the video measurement services for the initial set of advertisers.
News categories: Discovery, Inc., Omnicom Media Group, Comscore, VideoAmp, Jon Steinlauf, Geoff Calabrese, Carol Hinnant, Michael Parkes, Advertising, Big Data, Digital TV, USA

AT&T to spin off interest in WarnerMedia to its shareholders
Feb 1, 2022 – AT&T (NYSE: T) will spin off its interest in WarnerMedia to AT&T's existing shareholders. The transaction, followed by the merger of WarnerMedia with Discovery (NASDAQ: DISCA, DISCB, DISCK), is expected to close in 2Q 2022.
News categories: AT&T, WarnerMedia, Discovery, Inc, John Stankey, Digital TV, MandA, Worldwide

WarnerMedia adds 4.3 million HBO Max and HBO subscribers in 4Q 2021
Jan 26, 2022 – AT&T (NYSE:T) has reported fourth-quarter 2021 results. At the end of the period, WarnerMedia had 73.8 million HBO Max and HBO subscribers, up 13.1 million YoY and 4.3 million sequentially, driven by international as well as domestic gains.
News categories: AT&T, WarnerMedia, Digital TV, Results, Streaming, Subscribers, USA, Worldwide

AT&T sells Xandr to Microsoft
Dec 21, 2021 – AT&T (NYSE:T) has agreed to sell Xandr to Microsoft. The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers.
News categories: Xandr, Microsoft, Mike Welch, Mikhail Parakhin, Advertising, Digital TV, MandA, USA, Worldwide

Xandr standardizes video content descriptors on its platform
Dec 1, 2021 – Xandr has released a new feature on its platform, described as content metadata for video. The new feature aims to help publishers improve monetization of their premium video supply through standardized content descriptors.
News categories: Xandr, Lynn Chealander, Eric Fitzpatrick, Advertising, Big Data, Digital TV, USA

Major U.S. pay TV providers lost around 650,000 subscribers in 3Q 2021
Nov 18, 2021 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. – representing about 93% of the market – lost about 650,000 net video subscribers in 3Q 2021, compared to a pro forma net loss of about 90,000 in 3Q 2020.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

Grupo Werthein takes ownership of Vrio
Nov 15, 2021 – With the completion of acquisition closing procedures, Grupo Werthein has taken ownership of 100% of the equity of Vrio. Vrio offers live content and OnDemand services through DIRECTV Latin America, SKY Brazil and DIRECTV GO.
News categories: Grupo Werthein, Vrio, Caribbean, Digital TV, Latin America, MandA, Satellite, Streaming