Digital TV News: BARB

Yospace extends ad insertion deal with ITV
Jan 6, 2021 – ITV has extended its relationship with Yospace for targeted advertising on live channels in ITV Hub. The extension runs until 2022 and will mark over a decade of collaboration and innovation in SSAI.
News categories: Yospace, ITV, Vinay Gupta, Advertising, Digital TV, OTT, UK

Local broadcasters collaborate to launch NextGen TV in Florida
Dec 1, 2020 – Local TV stations in Florida have banded together to launch NEXTGEN TV along the gulf coast. WMOR-TV will serve as the host station for NEXTGEN TV signals from WMOR-TV, WFTS-TV, WFLA-TV, WTSP-TV, and WTVT-TV.
News categories: Pearl TV, Anne Schelle, ATSC 3, Content Distribution, Digital TV, USA

AudienceProject partners with SpotX on OTT measurement
Oct 13, 2020 – SpotX has announced the UK launch of SpotX MetriX, a cross-platform measurement solution developed with AudienceProject and TechEdge. The solution offers brands and their agencies insights into growing OTT audiences.
News categories: AudienceProject, SpotX, TechEdge, Henrik Lauritzen, Graeme Lynch, Advertising, Big Data, Digital TV, OTT, UK

BARB issues invitation to tender for five contracts
Sep 23, 2020 – BARB has issued a refreshed invitation to tender which covers five research contracts. The tender process is designed to identify solutions for tracking viewing behaviour throughout the 2020s.
News categories: BARB, Justin Sampson, Advertising, Big Data, Digital TV, UK

Comark releases all-in-one transmitter for Non-Repack and NextGen TV
Sep 18, 2020 – Hitachi Kokusai Electric Comark has released its PARALLAX All-In-One (AIO) DTV transmitter for non-repack and NextGen TV requirements. PARALLAX AIO is a compact transmitter intended for medium power DTV markets.
News categories: Comark, Tom Barbeau, ATSC 3, Content Distribution, Digital TV, USA

Ofcom releases Media Nations 2020 report
Aug 5, 2020 – A surge in screen time during lockdown saw UK adults spend 40% of their waking day watching TV and online video services, Ofcom has found. People spend twice as much time watching subscription streaming services: 34 minutes in 2019, and 1 hour 11 minutes in April 2020.
News categories: Ofcom, COVID-19, Digital TV, Market Research, UK

BARB launches BVOD ad planner for the UK
Jun 16, 2020 – BARB has launched a beta BVOD planner to help agencies and advertisers plan advertising campaigns across BARB-reported commercial broadcasters’ linear channels and VOD platforms in the UK.
News categories: BARB, Justin Sampson, Advertising, Digital TV, OTT, UK

TDS Telecom rolls-out IP video and Cloud DVR with Velocix
Jun 1, 2020 – Velocix and TDS Telecom have announced the roll-out of IP video streaming and Cloud DVR services to consumers in central Oregon, completing the first phase of a project to upgrade the entertainment experience available to TDS's 1.2 million connections.
News categories: Velocix, TDS Telecom, David Sharpley, Mark Barber, Content Distribution, Digital TV, IPTV, USA

BARB launches integration with IPA TouchPoints
Mar 10, 2020 – BARB has launched an integration with IPA TouchPoints. This means that all of BARB’s daily audience data can now be analysed by IPA TouchPoints classifications, helping users to understand more about viewers through a wider range of behavioural definitions.
News categories: BARB, IPA, Justin Sampson, Belinda Beeftink, Advertising, Big Data, UK