Digital TV News: Cisco
Samba TV extends partnership with Havas Media
Jul 8, 2024 – Samba TV data now powers Havas Media's cross-platform planning and measurement product, and Samba's targeting segments are also available for US clients using Havas Media's audience planning tool.
News categories:
Samba TV, Havas Media, Ashwin Navin, Mike Bregman, Advertising, Big Data, Digital TV, North America, Smart TV
Anoki launches AI-powered experience on Google TV
May 2, 2024 – Anoki has launched Live TVx, a free streaming service on Google TV devices. Live TVx uses Anoki AI to curate and prioritize channels based on individual user viewing habits.
News categories:
Anoki, Raghu Kodige, Advertising, Digital TV, USA, UX
Samba TV uses GenAI to provide actionable context for video ads
May 1, 2024 – Samba TV has debuted Samba AI, generative AI technology that provides insights into the context of what's happening on TV, showing that for video ads context is as crucial as the content itself.
News categories:
Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, NewFronts, Smart TV, Worldwide
Via LA extends HEVC patent pool to include VVC
Apr 3, 2024 – Via LA has extended its HEVC Program to include the VVC standard (also known as H.266 and MPEG-I Part 3). The extended program has also welcomed TCL as a licensor and licensee.
News categories:
Via LA, TCL, Heath Hoglund, Victor Yang, Content Distribution, Digital TV, Licensing, Media Player, Patent, Smart TV, Worldwide
Grupo Televisa to acquire AT&T's share of Sky México
Apr 3, 2024 – Grupo Televisa (NYSE:TV; BMV:TLEVISA CPO) has reached an agreement with AT&T to take over its participation in Sky Mexico, giving Televisa ownership of 100% of Sky's capital stock.
News categories:
Grupo Televisa, Sky México, AT&T, Bernardo Gómez, Alfonso de Angoitia, Luis Malvido, Francisco Valim, Digital TV, MandA, Mexico, Satellite
Tubi releases 2024 streaming insights report
Mar 12, 2024 – Tubi (NASDAQ: FOXA, FOX) has released findings from 'The Stream 2024: Streaming Insights for Marketers'. The report provides a deep dive into the behaviors and preferences of streamers in the US.
News categories:
Tubi, Cynthia Clevenger, Digital TV, Market Research, Streaming, USA
Via LA adds three new members
Mar 6, 2024 – Via Licensing Alliance (Via LA) has announced three new licensors to its ATSC 3.0 patent pool: IDEAHUB, Technology in Ariscale, and SK Telecom.
News categories:
Via Licensing Alliance, IDEAHUB, Heath Hoglund, Yang-won Jung, ATSC 3, Digital TV, Licensing, Patent, Worldwide
Turkcell partners with Qwilt and Cisco to boost content delivery
Feb 21, 2024 – Cisco and Qwilt have partnered with Turkcell to bring superior streaming experiences and faster data delivery to Turkcell's mobile and fixed broadband subscribers.
News categories:
Qwilt, Cisco, Turkcell, Alon Maor, Theodore Tzevelekis, Emre Erdem, Elif Yenihankaya, Content Distribution, Digital TV, IPTV, Streaming, Turkey
Samba TV releases latest State of Viewership report
Feb 8, 2024 – According to Samba TV's latest viewership report, linear continues its decline in reach while streaming viewing has swelled. The report also gives an early look at the impact of the WGA and SAG-AFTRA strikes.
News categories:
Samba TV, Ashwin Navin, Advertising, Digital TV, Market Research, USA
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