Digital TV News: Digital TV Research

Hybrid AVOD/SVOD to drive major subscription platforms
Dec 5, 2022 – Global SVOD subscriptions will increase by 428 million between 2022 and 2028 to reach 1.76 billion. The big four platforms collectively will have 372 million hybrid AVOD-SVOD subscribers by 2028.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Worldwide

Global OTT revenues to grow to $243 billion in 2028
Nov 28, 2022 – According to Digital TV Research, global OTT TV revenues will reach $243 billion in 2028; up by $86 billion from $157 billion on 2022. About $17 billion will be added in 2023 alone.
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Hybrid AVOD-SVOD tiers to boost global AVOD revenues
Nov 21, 2022 – According to Digital TV Research, global AVOD revenues for TV series and movies will reach $91 billion in 2028, up from $38 billion in 2022. The top 10 countries will represent 81% of the world’s total by 2028.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Worldwide

Global pay TV subscribers to remain at around one billion
Sep 26, 2022 – According to Digital TV Research, the number of pay TV subscribers across 138 countries will reach 1.03 billion by 2027; slightly up on 2021 as pay TV continues to grow in developing countries.
News categories: Digital TV Research, Simon Murray, Cable TV, Digital TV, IPTV, Satellite, Subscribers, Terrestrial, Worldwide

Netflix to remain SVOD world leader
Sep 20, 2022 – According to Digital TV Research, global SVOD subscriptions will increase by 475 million between 2021 and 2027 to reach 1.68 billion. Six US-based platforms will account for 47% of the world’s total in 2027.
News categories: Digital TV Research, Simon Murray, Digital TV, Streaming, Subscribers, Worldwide

Asia Pacific to add 205 million SVOD subscribers by 2027
Sep 15, 2022 – According to Digital TV Research, Asia Pacific will have 746 million SVOD subscriptions by 2027, up from 541 million in 2021. China will have 364 million SVOD subscriptions by then – 49% of the region’s total.
News categories: Digital TV Research, Simon Murray, Asia, Digital TV, Market Research, Streaming

Western Europe to add 73 million SVOD subscribers by 2027
Sep 12, 2022 – According to Digital TV Research, Western Europe will have 238 million SVOD subscriptions by 2027, up from 165 million at end-2021. Six US-based platforms will account for 81% of all the SVOD subscriptions by 2027.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research, Streaming

Poland to drive Eastern European SVOD growth
Sep 5, 2022 – According to Digital TV Research, Eastern European SVOD revenues will reach $2.95 billion by 2027 – up from $1.60 billion in 2021. Poland will be the only country to generate more than $1 billion by 2027.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research, Streaming

U.S. SVOD revenues expected to plateau from 2024
Aug 30, 2022 – According to Digital TV Research, U.S. SVOD revenues will grow by $14 billion to $56 billion in 2024. However, growth is expected to be almost flat from 2024 to 2027 due to price competition and lower ARPUs from Netflix's hybrid AVOD-SVOD tier.
News categories: Digital TV Research, Simon Murray, Digital TV, Streaming, Subscribers, USA