Digital TV News: HBO Max

Streaming captures nearly 32% of U.S. TV viewing in May
Jun 16, 2022 – In May, in the U.S., streaming viewership accounted for 31.9% of total television consumption, achieving a record-high share for the third consecutive month according to The Gauge, the monthly total TV viewing snapshot from Nielsen (NYSE: NLSN).
News categories: Nielsen, Digital TV, Market Research, USA

Americans adopting ad-supported streaming at faster rate than subscription-based services
Jun 14, 2022 – Comscore (Nasdaq: SCOR) has announced that AVOD services are seeing adoption at a faster rate than SVOD services, with a 29% increase in U.S. households streaming AVODs in 2022 compared to 2020 vs a 21% increase during the same period for SVODs.
News categories: Comscore, James Muldrow, Digital TV, Market Research, Streaming, USA

Another record month for U.S. streaming in April
May 19, 2022 – The Gauge, the monthly TV viewing snapshot from Nielsen (NYSE: NLSN), has revealed that U.S. streaming reached another record high in April, capturing 30.4% of total TV viewing and surpassing its previous record of 29.7% set in March 2022.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

U.S. home entertainment spending up 10.9% to $8.7 billion in 1Q 2022
May 13, 2022 – U.S. consumers spent $8.7 billion on movies and television shows consumed at home and on the go in the first quarter of 2022. Spending rose almost 11% from the $7.8 billion consumers spent in the same period of 2021.
News categories: DEG: The Digital Entertainment Group, Digital TV, Market Research, Streaming, USA

Hisense unveils its first Smart TV with Fire TV built-in
May 17, 2022 – Hisense and Amazon Fire TV have announce the U6HF, Hisense’s first smart TV with Amazon Fire TV built-in. Available exclusively at Amazon.com, the new 50” smart TV will offer Fire TV's experience alongside the intelligence of Alexa.
News categories: Hisense, David Gold, Digital TV, Smart Home, Smart TV, USA

Global SVOD subscriptions to grow by 485 million from 2021 to 2027
May 16, 2022 – According to Digital TV Research, Global SVOD subscriptions will increase by 485 million between 2021 and 2027 to reach 1.69 billion. Six US-based platforms will have 988 million paying SVOD subscribers by 2027, up from 612 million in 2021.
News categories: Digital TV Research, Simon Murray, Digital TV, Streaming, Subscribers, Worldwide

Samba TV releases State of Viewership Report for Q1 2022
May 10, 2022 – Samba TV has announced the release of its State of Viewership Report for Q1 2022, showing a complex viewership landscape marked by a saturated linear TV ad market, increased cord-shaving, and a high likelihood for streaming subscriber churn.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, USA

Global HBO Max and HBO subscribers up 3.0 million in 1Q 2022
Apr 21, 2022 – AT&T (NYSE:T) has reported first-quarter 2022 results. At quarter-end, there were 76.8 million global HBO Max and HBO subscribers. Global HBO Max and HBO subscribers increased 12.8 million year over year and were up 3.0 million sequentially.
News categories: AT&T, Digital TV, Results, Streaming, Subscribers, USA, Worldwide

Eastern Europe to add 20 million SVOD subscriptions
Apr 25, 2022 – According to Digital TV Research, this is a massive year for Eastern European SVOD, with rollouts from Disney+, SkyShowtime and HBO Max. The region will have 43 million SVOD subscriptions by 2027; up from 23 million at end-2021.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research, Streaming