Digital TV News: ISBA

UK BVOD ad spend expected to have grown 12.4% YoY in 2024
Jan 30, 2025 – According to an Advertising Association/WARC report, UK ad spend rose 9.7% to £10.6bn in the third quarter of 2024. BVOD ad spend is expected to have grown 12.4% at end-2024.
News categories: Advertising Association, WARC, Stephen Woodford, James McDonald, Advertising, Digital TV, Market Research, Streaming, TV Services, UK

Origin to test TV measurement using Samba TV viewership data
Oct 12, 2023 – Origin, the UK cross-media measurement initiative, is to test using data from Samba TV's ACR technology to capture TV viewing behaviour across linear, BVOD, SVOD and CTV services.
News categories: Samba TV, Origin, ISBA, Comscore, Ashwin Navin, Joe Lewis, Phil Smith, Adam Holt, Advertising, Big Data, Digital TV, Smart TV, UK

Origin selects Kantar for UK media measurement
Sep 21, 2021 – In the UK, Kantar has been selected by Origin, the joint industry initiative led by ISBA (the UK advertiser trade body), as the preferred supplier of a single-source panel to develop a cross-media measurement system.
News categories: Kantar, Origin, Manish Bhatia, Joe Lewis, Maria Fernanda Paba, Advertising, Digital TV, UK

ZEE5 harnesses customer data insights with CSG
Sep 14, 2021 – CSG (NASDAQ: CSGS) has announced that, using CSG's platform, ZEE5 has integrated its customer data into a single, unified platform that enables a data-driven approach to creating personalized customer experiences.
News categories: CSG, ZEE5, Ian Watterson, Big Data, Digital TV, India, Streaming, UX, Worldwide

CSG powers TV experiences at Maxis in Malaysia
Jun 30, 2021 – CSG (NASDAQ: CSGS) has expanded its relationship with Maxis. CSG enabled the launch of Maxis TV 2.0, and is poised to help drive future growth of Maxis' services through the launch of new experiences.
News categories: CSG, Maxis, Ian Watterson, Gokhan Ogut, Digital TV, Malaysia, Streaming, UX

Cadent to automate addressable advertising for Liberty Global across Europe
Jan 5, 2021 – Cadent has announced that it has expanded its addressable linear and VOD Advertising Platform into Liberty Global's Irish footprint, Virgin Media Ireland, with its continental European markets to follow in 2021.
News categories: Cadent, Liberty Global, Keith Kryszczun, Pieter Vervoort, Sam Tomlinson, Advertising, Digital TV, Europe, Ireland

ENENSYS provides gateway and modulator for Australia DVB-T2 trial
Jul 1, 2019 – ENENSYS has announced that Free TV, TX Australia and Broadcast Australia used its gateway and modulator for trials of DVB-T2 in Australia. The trial assessed the performance of DVB-T2 transmission in both MFN and SFN configurations.
News categories: ENENSYS, Free TV, TX Australia, Broadcast Australia, Colin Prior, Roger Bunch, Michael Ryder, Stephen Farrugia, Australia, Content Distribution, Digital TV, DVB-T2

GatesAir supplies exciter for DVB-T2 trials on Australia’s Gold Coast
Jan 23, 2019 – GatesAir has supplied its Maxiva XTE exciter to Australian broadcast entities - TX Australia, Broadcast Australia, and Free TV - for DVB-T2 field trials on Australia’s Gold Coast, just south of Brisbane.
News categories: GatesAir, TX Australia, Rich Redmond, Paul Mullen, Australia, Content Distribution, Digital TV, DVB-T2

Australia's 9Now launches new ad products
Jan 10, 2019 – Nine continues its leadership of the Australian broadcast video on demand market by launching into 2019 with a raft of major advertising product announcements aimed at making digital video even more targeted and easier to buy.
News categories: Nine, Pippa Leary, Michael Stephenson, Advertising, Australia, Digital TV, Streaming