Digital TV News: Kantar

OSN appoints Kantar Media to unlock audience insights
Jul 2, 2024 – Kantar Media has been appointed by OSN to deliver a new audience measurement service ingesting data collected from OSN subscribers' set top boxes using return path data technology.
News categories: Kantar Media, OSN, Keld Nielsen, Andy Grant, Advertising, Big Data, Digital TV, Middle-East, Satellite, Set Top Box

Astro Malaysia presents results for quarter ended 30 April 2024
Jun 25, 2024 – Astro Malaysia has presented unaudited results for the quarter ended 30 April 2024. Year-on-year, Astro's TV customer base decreased by 3% from 5.458 million to 5.309 million subscribers.
News categories: Astro Malaysia, Digital TV, Malaysia, Satellite, Set Top Box, Streaming, Subscribers

German study shows high consumer interest in 5G broadcast
Jun 27, 2024 – A German study from Kantar shows a high level of consumer interest in 5G Broadcast, with two thirds of respondents imagining 5G Broadcast's 'TV to go' as a good alternative to streaming via the internet.
News categories: Media Broadcast, Francie Petrick, 5G, Content Distribution, Digital TV, Germany

AppleTV+ fastest growing major SVOD service in Q1'24
May 2, 2024 – According to Kantar’s latest Entertainment on Demand (EoD) analysis, AppleTV+ was the fastest growing major subscription video on-demand (SVoD) service in Q1’24, in terms of its % subscriber growth.
News categories: Kantar, Digital TV, Market Research, Streaming, Worldwide

Wurl solution matches CTV ads with program context in real time
Mar 26, 2024 – Wurl has announced BrandDiscovery, a GenAI-based CTV advertising solution that enables advertisers to align their ads with content - based on emotions, genres, and brand safety - in real time.
News categories: Wurl, Peter Crofut, Matthew Kramer, Kathy Argyriou, Advertising, Big Data, Digital TV, North America, Streaming

Teads expands exclusive CTV native ads partnership with LG Ad Solutions
Mar 14, 2024 – Teads has expanded its exclusive CTV native advertising inventory deal with LG Ad Solutions to include Germany, Austria, Switzerland, Australia, New Zealand, and 10 Asia Pacific countries.
News categories: Teads, LG Ad Solutions, Bertrand Quesada, Serge Matta, Thibaud Rivals, Advertising, Asia, Digital TV, Europe, Smart TV, Streaming

Teads partners with VIDAA on Hisense CTV native display ads
Feb 5, 2024 – Teads has announced an exclusive international partnership with VIDAA USA to extend advertiser reach with CTV native display inventory on its smart TV OS.
News categories: Teads, VIDAA, Jeremy Arditi, Guy Edri, Amanda Erlbacher, Advertising, Digital TV, Smart TV, TV OS, USA, Worldwide

US streaming services must focus on value to retain subscribers
Jan 25, 2024 – Kantar has released figures showing that 95% of American households now have at least one streaming subscription, indicating near total market saturation in the country.
News categories: Kantar, Hannah Avery, Digital TV, Market Research, Streaming, USA

Foxtel selects Kantar for STB return path audience measurement
Oct 26, 2023 – Foxtel Media has selected Kantar to deliver a new audience measurement service, ingesting data collected from Foxtel subscribers’ set top boxes using return path data technology.
News categories: Foxtel Media, Kantar, Mark Frain, Keld Nielsen, Advertising, Australia, Digital TV, Set Top Box