Digital TV News: Kantar

Barb to start reporting TV-set viewing of YouTube channels
Feb 26, 2025 – Barb, with Kantar Media, has expanded its measurement of the YouTube content that people watch on TV sets, selecting 200 YouTube channels that will become part of its daily audience reporting.
News categories: Barb, Kantar Media, Justin Sampson, Lucy Bristowe, Advertising, Big Data, Digital TV, Market Research, Streaming, UK

Barb launches prototype phase for Barb Panel Plus
Jan 30, 2025 – Barb has commissioned two prototypes and two new data sources for Barb Panel Plus, which extends Barb's use of big data sets for integration with UK panel data.
News categories: Barb, Caroline Baxter, Advertising, Big Data, Digital TV, HbbTV, Set Top Box, Smart TV, UK

European measurement bodies launch Audience Measurement Coalition
Jan 28, 2025 – European JICs, Media Owner Committees (MOCs), and research companies have announced the creation of the Audience Measurement Coalition (AMC) to advocate for audience measurement in Europe.
News categories: Audience Measurement Coalition, Yannick Carriou, Advertising, Big Data, Digital TV, Europe, Market Research

UK visual home entertainment sector surpass £5bn for first time
Jan 27, 2025 – Data for 2024 released by the British Association for Screen Entertainment in association with the Official Charts Company confirms that video is the most popular form of entertainment in the UK.
News categories: British Association for Screen Entertainment, Official Charts Company, Liz Bales, Marie-Claire Benson, Robert Marsh, Robert Callow, Blu-ray, Digital TV, DVD, Gaming, Market Research, Streaming, TV Services, UK

Kantar Group announces proposed sale of Kantar Media
Jan 17, 2025 – Kantar Group has announced the proposed sale of Kantar Media to H.I.G. Capital. The transaction's purchase price of around $1 billion is anticipated to be primarily paid in cash.
News categories: Kantar Media, H.I.G. Capital, Kantar Group, Patrick Béhar, Nishant Nayyar, Chris Jansen, Advertising, Big Data, Digital TV, MandA, Market Research, Private Equity, Worldwide

Ipsos will not submit offer to acquire Kantar Media
Dec 5, 2024 – After careful review of a potential acquisition of Kantar Media, Ipsos has, at this time, decided not to submit a binding offer.
News categories: Ipsos, Kantar Media, Advertising, Big Data, Digital TV, MandA, Market Research, Worldwide

Ipsos in discussions to acquire Kantar Media
Dec 2, 2024 – Following information published in the press, Ipsos has confirmed that discussions are currently underway regarding a potential acquisition of Kantar Media.
News categories: Ipsos, Kantar Media, Advertising, Big Data, Digital TV, MandA, Market Research, Worldwide

Sports fans driving global growth in streaming services
Nov 7, 2024 – Kantar's latest data on the global video streaming landscape reveal that sports viewership surged in Q3 2024 thanks to events such as the Olympics encouraging more diverse audiences.
News categories: Kantar, Andrew Skerratt, Digital TV, Market Research, Streaming, Worldwide

U.S. video streaming hits ceiling in Q3 2024
Oct 31, 2024 – Kantar's has released 3Q 2024 data on the U.S. streaming market. Video streaming now reaches 96% of, or 125 million, households, with certain streamers pulling ahead. The decline of SVOD has accelerated.
News categories: Kantar, Hannah Avery, Digital TV, Market Research, Streaming, USA