Digital TV News: Kantar

Ad-supported streaming booms with increasing viewer approval
Aug 6, 2024 – According to Kantar's latest global video streaming data and analysis, ad-supported streaming saw significant growth in Q2 2024, with AVoD increasing by 10% QoQ and FAST growing by 6%.
News categories: Kantar, Andrew Skerratt, Digital TV, Market Research, Streaming, Worldwide

Kantar releases Q2 2024 Entertainment on Demand data for the UK
Jul 24, 2024 – Kantar has released its latest Entertainment on Demand (EoD) data on the UK's streaming market. The study found that Disney+ took top spot for new subscriptions in Q2 2024 with a 19% share.
News categories: Kantar, Andrew Skerratt, Digital TV, Market Research, Streaming, UK

OSN appoints Kantar Media to unlock audience insights
Jul 2, 2024 – Kantar Media has been appointed by OSN to deliver a new audience measurement service ingesting data collected from OSN subscribers' set top boxes using return path data technology.
News categories: Kantar Media, OSN, Keld Nielsen, Andy Grant, Advertising, Big Data, Digital TV, Middle-East, Satellite, Set Top Box

Astro Malaysia presents results for quarter ended 30 April 2024
Jun 25, 2024 – Astro Malaysia has presented unaudited results for the quarter ended 30 April 2024. Year-on-year, Astro's TV customer base decreased by 3% from 5.458 million to 5.309 million subscribers.
News categories: Astro Malaysia, Digital TV, Malaysia, Satellite, Set Top Box, Streaming, Subscribers

German study shows high consumer interest in 5G broadcast
Jun 27, 2024 – A German study from Kantar shows a high level of consumer interest in 5G Broadcast, with two thirds of respondents imagining 5G Broadcast's 'TV to go' as a good alternative to streaming via the internet.
News categories: Media Broadcast, Francie Petrick, 5G, Content Distribution, Digital TV, Germany, Terrestrial

AppleTV+ fastest growing major SVOD service in Q1'24
May 2, 2024 – According to Kantar’s latest Entertainment on Demand (EoD) analysis, AppleTV+ was the fastest growing major subscription video on-demand (SVoD) service in Q1’24, in terms of its % subscriber growth.
News categories: Kantar, Digital TV, Market Research, Streaming, Worldwide

Wurl solution matches CTV ads with program context in real time
Mar 26, 2024 – Wurl has announced BrandDiscovery, a GenAI-based CTV advertising solution that enables advertisers to align their ads with content - based on emotions, genres, and brand safety - in real time.
News categories: Wurl, Peter Crofut, Matthew Kramer, Kathy Argyriou, Advertising, Big Data, Digital TV, North America, Streaming

Teads expands exclusive CTV native ads partnership with LG Ad Solutions
Mar 14, 2024 – Teads has expanded its exclusive CTV native advertising inventory deal with LG Ad Solutions to include Germany, Austria, Switzerland, Australia, New Zealand, and 10 Asia Pacific countries.
News categories: Teads, LG Ad Solutions, Bertrand Quesada, Serge Matta, Thibaud Rivals, Advertising, Asia, Digital TV, Europe, Smart TV, Streaming

Teads partners with VIDAA on Hisense CTV native display ads
Feb 5, 2024 – Teads has announced an exclusive international partnership with VIDAA USA to extend advertiser reach with CTV native display inventory on its smart TV OS.
News categories: Teads, VIDAA, Jeremy Arditi, Guy Edri, Amanda Erlbacher, Advertising, Digital TV, Smart TV, TV OS, USA, Worldwide