Digital TV News: LG Ads
LG Ads introduces River OS personalized Smart TV platform
Sep 9, 2021 – LG Ads Solutions has introduced a smart TV operating system, called River OS. River OS is built for personalization, seamless navigation across apps, devices, and services, and advanced voice-controlled TV features.
News categories:
LG Ads, John Gee, Advertising, Digital TV, India, Middleware, Smart TV
Alphonso re-launches as LG Ads
Mar 1, 2021 – LG Ads has unveiled its platform for helping brands reach audiences across the fragmented TV universe, measure campaigns in flight, and optimize outcomes through closed-loop measurement and attribution.
News categories:
LG Ads, Ashish Chordia, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA, Worldwide
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