Digital TV News: NEC Corp
MagentaTV strengthens addressable TV business with Equativ
Apr 23, 2024 – Deutsche Telekom has unveiled that it will use Equativ's ad serving and server-side ad insertion technology to advance programmatic, ad server-based TV advertising in Germany.
News categories:
Equativ, Deutsche Telekom, Arnaud Créput, Dr. Jörg Richartz, Jean-Baptiste Salvin, Alexander Helmke, Advertising, Big Data, Digital TV, Germany, IPTV
Dialog, Axiata Group, Bharti Airtel agree on merger in Sri Lanka
Apr 18, 2024 – Dialog Axiata, Axiata Group and Bharti Airtel have agreed to combine operations in Sri Lanka with Dialog acquiring 100% of Airtel Lanka for which Bharti Airtel will receive a 10.355% share of Dialog.
News categories:
Dialog Axiata, Axiata, Bharti Airtel, Supun Weerasinghe, Vivek Sood, Dr Hans Wijayasuriya, Gopal Vittal, Ashish Chandra, Digital TV, MandA, Sri Lanka
CTV/OTT expected to be fastest growing media channel in U.S. in 2024
Apr 16, 2024 – Video advertising revenue in the U.S. grew 10.6% YoY in 2023, rising to $52.1 billion. Forty-two percent of this revenue was generated from CTV and OTT, according to research conducted by PwC for the IAB.
News categories:
IAB, PwC, David Cohen, Jack Koch, Advertising, Digital TV, Market Research, Streaming, USA
6G-Datacast.tv announces upgraded mobile ATSC 3.0 receiver
Apr 13, 2024 – 6G-Datacast.tv has announced an upgraded version of its ATSC 3.0 receiver, providing video and connectivity to mobile devices through Bluetooth as well as Wi-Fi and USB.
News categories:
CEA Group, 6G-Datacast.tv, ATSC 3, Digital TV, Mobile, NABShow, Peripherals / Accessories, USA
DISH Media unifies access to STB and CTV ad inventory
Apr 8, 2024 – DISH Media has launched PerformXP, enabling digital media buys across both STB and CTV inventory via one insertion order with real-time reporting across all inventory.
News categories:
DISH Media, John Rinaldo, Advertising, Digital TV, Satellite, Set Top Box, Streaming, USA
Bitmovin and Akamai team up to optimize live streaming
Mar 27, 2024 – Bitmovin has announced availability of its Live Encoder running on Akamai Cloud Computing. The combination can help lower operation costs by as much as 90%.
News categories:
Bitmovin, Akamai, Stefan Lederer, Dan Lawrence, Content Distribution, Digital TV, NABShow, Streaming, Worldwide
Proximus launches multiscreen Pickx apps with 3SS
Mar 14, 2024 – 3 Screen Solutions (3SS) has announced that Proximus has launched several 3SS-developed apps to further enhance reach and device variety for its super-aggregated Pickx service.
News categories:
3SS, Proximus, Vantiva, Kai-Christian Borchers, Jim Casteele, Apps, Belgium, Digital TV, IPTV, Mobile, Set Top Box
Tubi releases 2024 streaming insights report
Mar 12, 2024 – Tubi (NASDAQ: FOXA, FOX) has released findings from 'The Stream 2024: Streaming Insights for Marketers'. The report provides a deep dive into the behaviors and preferences of streamers in the US.
News categories:
Tubi, Cynthia Clevenger, Digital TV, Market Research, Streaming, USA
DISH Media expands addressable TV footprint to include Philo
Mar 6, 2024 – DISH Media (NASDAQ: SATS) has partnered with Philo to offer advertisers access to Philo inventory, expanding its addressable footprint beyond DISH TV and SLING TV for the first time.
News categories:
DISH Media, Philo, David Antonelli, Reed Barker, Advertising, Digital TV, Streaming, USA
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