Digital TV News: Paramount+

Samba TV releases State Of Viewership report
Feb 6, 2025 – Samba TV has released its H2 2024 State of Viewership Report showing a surge in TV viewership driven by major live events and ad-supported streaming gaining widespread adoption.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, Smart TV, USA

46% of U.S. internet households are cord cutters
Feb 4, 2025 – According to Parks Associates, 56 million (46%) US internet households are Cord Cutters. Additionally, 12% are Cord Nevers, having never subscribed to any sort of traditional pay TV.
News categories: Parks Associates, Jennifer Kent, Digital TV, Market Research, Streaming, TV Services, USA

Paramount and Nielsen sign measurement and analytics deal
Feb 3, 2025 – Paramount Global and Nielsen have signed a new measurement deal covering all Paramount platforms: national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV.
News categories: Nielsen, Paramount, Karthik Rao, George Cheeks, Advertising, Big Data, Broadcast, Cable TV, Digital TV, Streaming, USA, Worldwide

Barb releases Q4 2024 UK SVOD subscription data
Feb 3, 2025 – Barb has released data from its Establishment Survey showing that 20 million UK homes (68.3%) had access to an SVOD service in Q4 2024. This is a slight dip from 20.1 million (68.8%) in Q2.
News categories: Barb, Doug Whelpdale, Digital TV, Market Research, Streaming, UK

Charter video customers down 123,000 in 4Q 2024
Jan 31, 2025 – Charter Communications has reported results for the period ended December 31, 2024. Total video customers decreased by 123,000 in the quarter, finishing at 12.9 million.
News categories: Charter Communications, Cable TV, Digital TV, Results, Subscribers, USA

TikTok and YouTube dominate video viewing for U.S. 18-35-year-olds
Jan 21, 2025 – According to Omdia, TikTok and YouTube have emerged as the leading video platforms for 18-35-year-olds in the USA. In 2024, TikTok surpassed 1.9 billion monthly active users (MAUs) globally.
News categories: Omdia, Maria Rua Aguete, Digital TV, Latin America, Market Research, Streaming, USA, Worldwide

Record highs for YouTube, Netflix and Prime Video in December
Jan 21, 2025 – Nielsen's The Gauge for December 2024 showed a 4% increase in time spent watching TV in the U.S. versus November, with viewing on the Thanksgiving and Christmas days exceeding 100 billion minutes.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

HDR10+ Technologies announces latest ecosystem developments
Jan 8, 2025 – HDR10+ Technologies has provided an update on HDR10+ developments. New applications include everything from content creation and production to distribution and a growing number of viewing devices.
News categories: HDR10+ Technologies, Bill Mandel, Makoto Morise, ATSC 3, CES2025, Digital TV, Gaming, Streaming, UX, Worldwide

Time watching TV in the U.S. reached nine-month high in November
Dec 10, 2024 – Nielsen has released its The Gauge report for November 2024. Viewing levels in the U.S. increased 5% versus October to record the largest monthly viewing total since February.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA