Digital TV News: Paramount+

Paramount+ announces international rollout plan details
Mar 19, 2024 – Paramount+ (NASDAQ: PARA; PARAA) has announced launch timing and pricing for its international ad-supported subscription offering. Its Premium subscription plan is also to be rolled out in Europe.
News categories: Paramount+, Marco Nobili, Lee Sears, Australia, Canada, Digital TV, Europe, Streaming

Western Europe OTT revenues to be up 55% in 2029
Mar 18, 2024 – Digital TV Research expects Western European OTT TV revenues to grow to $48 billion in 2029, up from $31 billion in 2023.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research, Streaming

Latin America to add 55 million SVOD subscriptions
Mar 7, 2024 – Digital TV Research forecasts that Latin America will have 165 million SVOD subscriptions by 2029, up from 110 million at end-2023.
News categories: Digital TV Research, Simon Murray, Digital TV, Latin America, Market Research, Streaming

3 in 4 U.S. CTV users watch live sports via streaming apps
Feb 29, 2024 – LG Ad Solutions has released a study showing a shift in how sports enthusiasts are consuming their favorite games – with streaming apps now dominating over traditional linear TV.
News categories: LG Ad Solutions, Serge Matta, Advertising, Digital TV, Market Research, Streaming, USA

Paramount to launch Paramount+ branded destination with Multichoice
Feb 26, 2024 – Paramount Global Content Distribution has announced a licensing deal with MultiChoice to create a Paramount+ branded destination on the pan-African platform.
News categories: Paramount, Multichoice, Lisa Kramer, Nomsa Philiso, Digital TV, South Africa, UX

U.S. TV viewing hits four-year high in January
Feb 20, 2024 – Nielsen's January 2024 report of The Gauge has revealed that January TV viewing levels soared with January producing nine of the 10 highest daily streaming levels ever.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Ad tiering pays off as 36% of U.S. subscribers upgrade to avoid ads
Feb 20, 2024 – According to a report from Bango, the launch of ad-funded tiers has driven more than a third of U.S. subscribers (36%) to upgrade their services.
News categories: Bango, Paul Larbey, Advertising, Digital TV, Market Research, Streaming, USA

U.S. home entertainment spending up 16.8% in 2023
Feb 7, 2024 – According to DEG, overall U.S. consumer spending on digital and physical home entertainment formats in 2023 was $43 billion, a 16.8% increase from the almost $37 billion consumers spent in 2022.
News categories: Digital Entertainment Group, Digital TV, DVD, Market Research, Streaming, USA

Samba TV releases latest State of Viewership report
Feb 8, 2024 – According to Samba TV's latest viewership report, linear continues its decline in reach while streaming viewing has swelled. The report also gives an early look at the impact of the WGA and SAG-AFTRA strikes.
News categories: Samba TV, Ashwin Navin, Advertising, Digital TV, Market Research, USA