Digital TV News: Unruly
CTV more effective than linear in driving consumer behaviors
Aug 25, 2020 – Unruly has released a report on consumer attitudes and consumption habits around connected TV (CTV) during the COVID-19 pandemic. One takeaway is that CTV advertising performs better than linear TV across key indicators.
News categories:
Unruly, Terence Scroope, Advertising, Big Data, COVID-19, Digital TV, Market Research, OTT, UK, USA
Unruly expands brand protection with DoubleVerify
Jul 9, 2020 – Unruly has expanded its brand protection through a partnership with DoubleVerify. DoubleVerify’s fraud-filtering will be applied pre-bid across Unruly’s marketplace, ensuring ads are delivered in brand safe environments.
News categories:
Unruly, DoubleVerify, Hilary Goldsmith, Steven Woolway, Advertising, Digital TV, OTT, UK, USA
Tremor Video expands video ad fraud-filtering with DoubleVerify
May 7, 2020 – Tremor Video has announced that it has extended its partnership with DoubleVerify in a deal to expand its brand protection solutions. DoubleVerify fraud-filtering capabilities will include Connected TV (CTV), where fraud activity is on the rise.
News categories:
Tremor Video, DoubleVerify, Oracle, Amy Guenel, Steven Woolway, Chris Stark, Advertising, OTT, USA, Worldwide
Tremor International acquires News Corp's Unruly
Jan 6, 2020 – Tremor International (AIM: TRMR) has reached an agreement with News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV) to acquire Unruly, News Corp's programmatic video marketplace. The deal marks the start of a three-year partnership with News Corp.
News categories:
Tremor, News Corp, Unruly, Ofer Druker, Rebekah Brooks, Robert Thomson, Norm Johnston, Advertising, Big Data, MnA, Worldwide
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