Digital TV News: Strategy Analytics

COVID-19 boosts mobile content spend 28% in 2020
Oct 6, 2020 – COVID-19 will boost worldwide revenue on content consumed on mobile phones by 28% in 2020 according to Strategy Analytics. Over the next five years mobile media revenue is expected to approach $860 billion.
News categories: Strategy Analytics, David Kerr, Nitesh Patel, Content Distribution, COVID-19, Digital TV, Market Research, Mobile, Worldwide

Sony and Xbox games strategies diverge as Cloud streaming shapes future
Oct 5, 2020 – According to Strategy Analytics, Sony remains focused on improving the gaming experience on the large screen, while Microsoft is more concerned with making games available across as many devices as possible.
News categories: Strategy Analytics, Michael Goodman, David Watkins, Digital TV, Gaming, Market Research, Worldwide

Global TV streaming device population reaches 1.1 billion
Sep 2, 2020 – The global population of TV and video streaming devices has now exceeded 1.1 billion, according to Strategy Analytics. The research finds that Samsung is the leading brand, followed by Sony, LG, Hisense, TCL and Amazon.
News categories: Strategy Analytics, David Watkins, David Mercer, Digital TV, Market Research, OTT, Set Top Box, Smart TV, Worldwide

Netflix, Hulu user numbers fell as COVID-19 measures were relaxed
Jun 25, 2020 – The surge in users of subscription video-on-demand (SVOD) services during the stay-at-home period was not always sustained once people were allowed to move around more freely, according to Strategy Analytics.
News categories: Strategy Analytics, Michael Goodman, David Mercer, COVID-19, Digital TV, Market Research, OTT, USA

8.2% growth in Smart Speaker sales in Q1 2020 despite COVID-19
May 14, 2020 – Global sales of smart speakers in Q1 2020 reached 28.2 million units, an increase of 8.2% on Q1 2019, according to Strategy Analytics. Amazon remained the leading brand with a share of 23.5%, up from 21.5% in the same period a year ago.
News categories: Strategy Analytics, David Watkins, David Mercer, Market Research, Smart Home, Worldwide

Coronavirus expected to add 5% to global VOD subscriptions in 2020
Mar 25, 2020 – Strategy Analytics has published a forecast for SVOD services taking into account the expected impact of the COVID-19 pandemic. The forecast expects global subscriptions to increase by 5% in comparison to the pre-pandemic model.
News categories: Strategy Analytics, Michael Goodman, COVID-19, Digital TV, Market Research, OTT, Worldwide

U.S. dominates global SVOD revenues
Mar 11, 2020 – According to Strategy Analytics, SVOD revenue continues to be highly concentrated in a few markets. Consumer spend on SVOD services globally was $53.34B (€47.55B) in 2019. Of this, the U.S. accounted for 43%.
News categories: Strategy Analytics, Michael Goodman, Digital TV, Market Research, OTT, USA, Worldwide

146.9 million smart speakers sold in 2019
Feb 13, 2020 – The global smart speaker market reached a new high in 2019 with sales of 146.9 million units, an increase of 70% on 2018, according to Strategy Analytics. Amazon remained the leading brand with a share of 26.2%, down from 33.7% in 2018.
News categories: Strategy Analytics, David Watkins, David Mercer, Market Research, Smart Home, Worldwide

52% of U.S. Smart Speaker owners are controlling TV with voice
Jan 27, 2020 – According to Strategy Analytics, 75 million people in the U.S. are now using a smart speaker, and more than half of them are using it to control their smart TV, video streamer or other TV device at least weekly. This means that 1 in 8 of all TV users are now using voice.
News categories: Strategy Analytics, David Watkins, David Mercer, Digital TV, Market Research, Smart Home, USA, UX