Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

CIMM to develop Guide to Converged TV Measurement Providers in the U.S.
Dec 1, 2021 – The CIMM has announced an initiative to develop a Guide to Converged TV Measurement Providers offering a landscape of the Converged TV measurement ecosystem in the U.S., along with a comparative analysis of the companies involved.
News categories: CIMM, Jane Clarke, Jon Watts, Alan Wolk, Advertising, Big Data, Digital TV, Market Research, USA

OTT revenues poised to surpass pay TV revenues in MENA by 2024
Nov 29, 2021 – According to Dataxis, in MENA's traditional pay TV market the share of DTH subscribers has stagnated in recent years. Simultaneously, the SVOD market has grown by 36% in 2020 and is expected to reach 45.6 million subscribers by 2026.
News categories: Dataxis, Digital TV, IPTV, Market Research, Middle-East, Satellite, Streaming

Roku #1 TV streaming platform in Mexico
Nov 30, 2021 – Roku is the #1 TV streaming platform in Mexico, based on hours streamed, according to a study from the Hypothesis Group. This leadership position comes as the company closes 2021 with 8 Roku TV partners in Mexico and the availability of the new Roku Streaming Stick 4K player.
News categories: Roku, Arthur van Rest, Digital TV, Market Research, Mexico, Set Top Box, Smart TV, Streaming

BARB UK adds SVOD and video-sharing platform measurement
Nov 30, 2021 – BARB has upgraded its audience reporting with the introduction of SVOD and video-sharing platform measurement. BARB is now able to measure the reach and total time spent viewing SVOD services through data collected from router meters installed in BARB panel homes.
News categories: BARB, Justin Sampson, Advertising, Digital TV, Market Research, Streaming, UK

TV shipments expected to undergo 12.4% YoY decline in 2H 2021
Nov 22, 2021 – Quarterly TV shipment for 3Q21 reached 52.51 million units, representing an 8.3% QoQ increase but a 14.7% YoY decrease, according to TrendForce. Demand for TVs was constrained by the increase in various country’s vaccination rates as well as rising retail prices for TV sets.
News categories: TrendForce, Digital TV, Market Research, Smart TV, Worldwide

Major U.S. pay TV providers lost around 650,000 subscribers in 3Q 2021
Nov 18, 2021 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. – representing about 93% of the market – lost about 650,000 net video subscribers in 3Q 2021, compared to a pro forma net loss of about 90,000 in 3Q 2020.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

Vodafone Group TV subscribers down 51,000 in 3Q 2021
Nov 16, 2021 – Vodafone Group has announced its H1 FY22 results. In the quarter to 30 September 2021, the number of TV subscribers decreased by 51,000 to end with a total of 18.449 million. VodafoneZiggo subscribers were down 23,000, finishing at 3.755 million.
News categories: Vodafone Group, Cable TV, Digital TV, Germany, IPTV, Italy, Netherlands, Portugal, Results, Spain, Subscribers

Deutsche Telekom TV subscribers up 33,000 in Germany in 3Q 2021
Nov 12, 2021 – Deutsche Telekom has released results for the third quarter of 2021. In Germany, 33,000 new TV customers were recorded in the quarter, taking the total number to 3.966 million, an increase of 4.7 percent compared with September 2020.
News categories: Deutsche Telekom, Cable TV, Digital TV, Europe, Germany, IPTV, Results, Satellite, Subscribers

Metaverse driving AR/VR device shipment growth
Nov 21, 2021 – The growth of the metaverse will drive an increasing number of companies to participate in the build-out of the virtual world, with use cases such as social communities, gaming/entertainment, content creation, virtual economy, and industrial applications all becoming important points of focus in the coming years, according to TrendForce.
News categories: TrendForce, Market Research, Metaverse, Worldwide