Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Global VR revenues to exceed $56 billion in 2026
Sep 30, 2021 – According to ABI Research, steady growth in both enterprise and consumer VR over the next 5 years will lead to 50.1 million VR Head-Mounted Display shipments (a 42% CAGR) and more than $56bn in revenues in 2026.
News categories: ABI Research, Eric Abbruzzese, Gaming, Market Research, Metaverse, Worldwide

Pay TV subscribers in Portugal up 3.5% YoY in 1H 2021
Sep 29, 2021 – According to ANACOM, in the first half of 2021, there were 4.3 million subscribers to pay TV in Portugal, 147 thousand additional subscribers (+3.5%) compared to the same period of 2020.
News categories: ANACOM, Cable TV, Digital TV, Fibre, IPTV, Portugal, Satellite, Subscribers

Global SVOD subscriptions to reach 1.6 billion in 2026
Sep 30, 2021 – According to Digital TV Research, global SVOD subscriptions will increase by 491 million between 2021 and 2026 to reach 1.64 billion. China and the US will then together account for 49% of the total.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Worldwide

Significant growth in U.S. smart TV and smart speaker/display adoption
Sep 29, 2021 – Parks Associates' Consumer Electronics Dashboard reveals that among the most commonly adopted CE device categories, smart TVs and smart speakers/displays showed significant growth during the COVID-19 pandemic.
News categories: Parks Associates, Paul Erickson, Digital TV, Market Research, Smart Home, Smart TV, USA

SVOD household penetration in Malaysia to reach 27% in 2025
Sep 24, 2021 – The household penetration of SVOD services in Malaysia is expected to increase from 12% in 2020 to about 27% in 2025, driven by considerable rise in the adoption of OTT video, according to GlobalData.
News categories: GlobalData, Kantipudi Pradeepthi, Digital TV, Malaysia, Market Research, Streaming

Germany to overtake the UK by SVOD subscribers
Sep 27, 2021 – According to Digital TV Research, in terms of SVOD subscribers, Germany will overtake the UK in 2025. Germany will have 52 million SVOD subscriptions in 2026, with the UK just behind at 51 million.
News categories: Digital TV Research, Simon Murray, Digital TV, France, Germany, Italy, Spain, Streaming, Subscribers, UK

Robust growth forecast for SVOD revenue in India
Sep 23, 2021 – Subscription video on demand (SVOD) revenue in India is expected to grow at a robust compounded annual growth rate (CAGR) of 15.9% from US$0.9bn in 2020 to US$1.9bn in 2025, according to GlobalData.
News categories: GlobalData, Pradeepthi Kantipudi, Digital TV, India, Market Research, Streaming

Subscription fatigue in Australia? Not yet but on the way
Sep 20, 2021 – As demand for subscription entertainment shows no sign of slowing, and content continues to fragment across new and existing services, audiences are fast approaching a tipping point, Deloitte Australia's latest Media Consumer Survey reveals.
News categories: Deloitte, Leora Nevezie, Will Castles, Australia, Digital TV, Market Research, Streaming

Americans move from bingeing on TV to social media in 2021
Sep 21, 2021 – Attest has released its third annual US Media Consumption Report. The report points to a significant decrease in the desire of Americans to sit in front of a TV screen for prolonged periods of time.
News categories: Attest, Digital TV, Market Research, USA