Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

63% of TV viewers in the EU5 watch ad-supported streaming
Mar 3, 2021 – Magnite has released results of a study of 10,500 consumers across the UK, France, Germany, Spain, and Italy showing that there is widespread adoption of CTV streaming platforms across the EU5.
News categories: Magnite, IAB Europe, Steve Wing, Daniel Knapp, Advertising, Digital TV, France, Germany, Italy, Market Research, Spain, Streaming, UK

Slow growth for OTT pay TV in Latin America
Mar 3, 2021 – According to Dataxis, growth in OTT pay TV remains slow in Latin America. At end of 2020, the technology represents almost 1.3 million subscribers; barely 2% of the pay TV market.
News categories: Dataxis, Digital TV, Latin America, Market Research, Streaming

Australia pay TV market to decline at 2.6% CAGR over next five years
Mar 3, 2021 – Pay TV revenue in Australia is set to decline at a CAGR of 2.6% from $2.4bn in 2020 to $2.1bn in 2025 due to a continued drop in Cable TV and DTH subscriptions and revenue, according to GlobalData.
News categories: GlobalData, Aasif Iqbal, Australia, Digital TV, Market Research

BARC India launches third edition YEARBOOK
Mar 1, 2021 – BARC India has launched the third edition of its YEARBOOK. The YEARBOOK offers insights and data on what India watched in 2020 along with trends across the pandemic struck year.
News categories: BARC India, Sunil Lulla, Advertising, Digital TV, India, Market Research

Korean and US content power online video consumption in SE Asia
Mar 1, 2021 – Korean, US and local content form the core of online video content consumption across Southeast Asia, according to Media Partners Asia. Korean content demand is strongest in Singapore and Indonesia.
News categories: Media Partners Asia, Dhivya T, Asia, Digital TV, Market Research, Streaming

North American OTT TV revenues to double
Mar 1, 2021 – According to Digital TV Research, North American OTT TV revenues will reach $94 billion in 2026; nearly twice as much as in 2020. The US will increase by $42 billion to $88 billion. Canada will double to $5.4 billion.
News categories: Digital TV Research, Simon Murray, Canada, Digital TV, Market Research, Streaming, USA

Asia-Pacific pay TV revenue to fall over next five years
Feb 26, 2021 – Pay-TV revenue in Asia-Pacific will drop from $61.6bn in 2020 to $60.8bn in 2025 due to a slowdown in pay-TV household penetration, a continued decline in Cable TV subscriptions and falls in ARPU, according to GlobalData.
News categories: GlobalData, Kantipudi Pradeepthi, Asia, Cable TV, Digital TV, IPTV, Market Research, Satellite

Megacable subscribers up 51,000 in 4Q 2020
Feb 25, 2021 – Megacable (BMV:MEGA.CPO) has announced results for the fourth quarter of 2020. At the end of 2020 the company's video segment had 3,412,627 subscribers, up 51 thousand in the final quarter.
News categories: Megacable, Cable TV, Mexico, Results, Subscribers

Future of TV in Australia is linear + BVOD
Feb 25, 2021 – At the Future of TV Advertising Sydney forum, OzTAM CEO Doug Peiffer has shared top line test data from Virtual Australia (VOZ), the new all-screen, cross-platform Total TV planning and reporting database.
News categories: OzTAM, Virtual Australia, Doug Peiffer, Advertising, Australia, Digital TV, Market Research, Smart TV, Streaming