Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

NEXTGEN TV showing increasing consumer interest and purchase intent
Mar 30, 2022 – According to research conducted by Magid, NEXTGEN TV advertising, including Dolby commercials from a marketing campaign which debuted on local TV stations across the U.S., is resonating strongly with consumers.
News categories: Pearl TV, Dolby, Magid, Anne Schelle, Mathias Bendull, ATSC 3, Digital TV, Market Research, USA

Asia Pacific OTT revenues to climb by $20 billion
Mar 24, 2022 – According to Digital TV Research, Asia Pacific OTT TV revenues will reach $52bn in 2027, up 62% from the $32bn recorded in 2021. Of the additional revenues, China will add $3bn, India $3bn, South Korea $3bn and Japan $5bn.
News categories: Digital TV Research, Simon Murray, Australia, China, Digital TV, India, Japan, Korea, Market Research, Streaming

VOD consumption per service fell in 2021
Mar 18, 2022 – Video streaming providers around the globe faced lower video on-demand (VoD) consumption per service as they strived to keep up with increased competition and content saturation, according to NPAW's Video Streaming Industry Report 2021.
News categories: NPAW, Ferran G. Vilaró, Dan Rayburn, Digital TV, Market Research, Streaming, Worldwide

CDN market expected to more than double to $23.9 billion by 2030
Mar 22, 2022 – ABI Research expects the global CDN market to more than double by 2030, reaching $23.9 billion. The growth is driven in part by services beyond core content delivery and caching. The buildup to the metaverse will create additional growth opportunities.
News categories: ABI Research, Michael Inouye, Content Distribution, Digital TV, Market Research, Worldwide

AR/VR headset shipments grew dramatically in 2021
Mar 21, 2022 – The worldwide market for augmented reality and virtual reality (AR/VR) headsets grew 92.1% year over year in 2021 with shipments reaching 11.2 million units, according to IDC. The holiday quarter was a major driver for the industry.
News categories: IDC, Jitesh Ubrani, Tom Mainelli, Market Research, Metaverse, Worldwide

Strong streaming growth in Europe continues
Mar 21, 2022 – Streaming adoption throughout Europe continues to grow at a rapid pace, according to Conviva. While Europe as a whole experienced a 20% increase in streaming viewership, Southern and Western Europe saw roughly double that growth with 44% and 34%, respectively.
News categories: Conviva, Keith Zubchevich, Digital TV, Europe, Market Research, QoE, Streaming

Indian M&E sector recovered 16.4% to reach ₹1.61 trillion in 2021
Mar 21, 2022 – According to the 2022 EY-FICCI report, TV advertising in India grew 25% to end 2021 just 2% short of 2019 levels. Subscription revenue continued to fall, down 6.2%. Connected TV sets increased to 10 million.
News categories: EY, FICCI, Ashish Pherwani, Sanjay Gupta, Jyoti Deshpande, Advertising, Digital TV, India, Market Research, Streaming

Western European OTT revenues to reach $45 billion in 2027
Mar 21, 2022 – According to Digital TV Research, Western European OTT TV revenues will reach $45 billion in 2027, up from $26 billion in 2021. Of the additional revenues, the UK will contribute $4 billion, Germany $3 billion, France $3 billion and Italy $2 billion.
News categories: Digital TV Research, Simon Murray, Digital TV, France, Germany, Italy, Market Research, Spain, Streaming, UK

Pay TV subscribers in Europe to drop below 100 million
Mar 17, 2022 – According to Digital TV Research, Western Europe will lose 7 million pay TV subscribers between 2021 and 2027 to drop below 100 million. Germany will lose 2 million subscribers, with the UK down by 1.4 million and France nearly 1 million.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Subscribers