Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Altice USA launches advanced advertising and data business
Apr 5, 2018 – Altice USA (NYSE: ATUS) has announced the launch of a4, the company’s advanced advertising and data business, which delivers audience-based, multiscreen advertising solutions to local, regional and national advertisers and MVPD partners.
News categories: Altice USA, Charles Stewart, Paul Haddad, Advertising, Big Data, Cable TV, Digital TV, Mobile, USA

Piksel brings global vendors together for new ‘metadata ecosystem’
Apr 5, 2018 – Piksel has announced the creation of a new ‘metadata ecosystem’ with a range of metadata vendors from across Europe. The ecosystem will bring together vendors including the Bindinc.Metadata, Mediadata TV, Plurimedia and XroadMedia.
News categories: Piksel, Bindinc, Mediadata TV, Plurimedia, XroadMedia, Kristan Bullett, Corry Siegers, Big Data, Digital TV, France, Netherlands, Spain, UK

TV could be catalyst for voice shopping, Connekt study finds
Apr 5, 2018 – A study by Connekt suggests TV could be the missing link to spur voice purchases using voice-controlled devices such as Amazon’s Echo and Google Home. The study finds consumers are strongly interested in using them to buy items that appear on the screen as they’re watching TV.
News categories: Connekt, Tripp Boyle, Advertising, Digital TV, Market Research, Worldwide

Charter, Comcast and Cox form group to sell advanced advertising
Apr 4, 2018 – Charter Communications (NASDAQ: CHTR), Comcast (NASDAQ: CMCSA) and Cox Communications, owners of NCC Media, have announced that they are creating a new division within NCC to design, deploy and sell unified advertising solutions across NCC's participants' national footprint.
News categories: NCC Media, Comcast, Cox Communications, Charter Communications, Greg Schaefer, Andrew Ward, David Watson, Marcien Jenckes, Pat Esser, Billy Farina, Thomas M. Rutledge, David Kline, Advertising, Cable TV, Digital TV, USA

Beenius and ThinkAnalytics to show integrated Recommendation Dashboard and Engine at NAB Show 2018
Apr 4, 2018 – Beenius has announced a joint demonstration with ThinkAnalytics at NAB Show 2018. The Beenius Recommendation Dashboard enables Pay-TV operators to deliver content based on users’ preferences, lowers operators’ churn rate, and delivers higher user satisfaction.
News categories: Beenius, ThinkAnalytics, Filip Remškar, Big Data, Croatia, Middleware, NABShow, UX, Worldwide

Fincons Group enables launch of Mediaset's Smart TV advertising platform
Apr 4, 2018 – Fincons Group has been an enabler behind the launch of Publitalia 80’s advertising products ADD+Plus. Publitalia ’80 is now able to offer addressable advertising by leveraging Smart TV capabilities and broadband-broadcast convergence across all Mediaset’s portfolio.
News categories: Fincons Group, Publitalia ’80, Michele Moretti, Paola Colombo, Advertising, Digital TV, HbbTV, Italy, NABShow

IAB Tech Lab releases OTT Identifier for Advertising guidelines for comment
Apr 3, 2018 – The IAB Technology Laboratory has released 'Guidelines for Identifier for Advertising on OTT Platforms' with recommendations on how to maintain a high-quality advertising experience within over-the-top television (OTT) environments.
News categories: IAB Tech Lab, Dennis Buchheim, Advertising, Digital TV, Mobile, Streaming, USA

ACRCloud and VidVita partner to offer TV ACR in North America
Apr 3, 2018 – ACRCloud has announced that ACRCloud and VidVita have joined forces to deliver live channel detection / live playback detection automatic content recognition (ACR) services to the North American market.
News categories: ACRCloud, VidVita, Peng Dong, Amy Bolivar, Big Data, Content Identification, Digital TV, North America

SpotX and Switch Media partner to personalise OTT ads
Apr 3, 2018 – SpotX has announced a compatibility with Switch Media, one of the world’s leading cloud-based streaming companies, to power server-side ad insertion (SSAI) for personalised advertising across live, sports, events and video on demand (VOD).
News categories: SpotX, Switch Media, Christopher Blok, Mark Wilson, Advertising, Australia, Digital TV, Streaming, Worldwide