Digital TV Business, Technology and Market Research News

Comcast to launch cross-publisher advertising solution
Jan 6, 2025 – Comcast has announced Universal Ads, allowing advertisers to buy premium video as easily as they buy from social media platforms. Universal Ads is built on FreeWheel's ad technology.
News categories: Comcast Advertising, FreeWheel, Universal Ads, James Rooke, James Borow, Mark Marshall, Gary Vaynerchuk, Jeff Collins, Advertising, CES2025, Digital TV, USA

Deutsche Telekom, XREAL and E1 Series join XR Sports Alliance
Jan 6, 2025 – The XR Sports Alliance (XRSA) has added its first cohort of members, including Deutsche Telekom, E1 Series and XREAL. The XRSA aims to accelerate XR sports services across the globe.
News categories: Accedo, Qualcomm, HBS, Michael Lantz, Patrick Costello, Sylvain Lebreton, CES2025, Content Distribution, Digital TV, Metaverse, Semiconductor, Worldwide

TiVo OS to launch in the U.S. with Sharp
Jan 6, 2025 – TiVo (NYSE: XPER) has announced that it will be entering the U.S. TV market with Sharp. The Sharp Smart TV Powered by TiVo will be available to American consumers as early as February 2025.
News categories: Xperi, Sharp Home Electronics, Ben Maughan, Jim Sanduski, CES2025, Digital TV, Smart TV, TV OS, USA

New devices, channels and programming coming to NEXTGEN TV
Jan 3, 2025 – New ATSC 3.0 receivers are to be shown at CES, from high-end NEXTGEN TV sets to affordable accessories that can transform Android and Fire TV devices already in consumer homes.
News categories: Pearl TV, Anne Schelle, ATSC 3, CES2025, Digital TV, Gaming, Set Top Box, Smart TV, USA

WiSA wireless audio shipping in Sagemcom Video Soundbox STB
Jan 3, 2025 – WiSA Technologies (NASDAQ: WISA) has announced that its WiSA E wireless multichannel audio software has been integrated into Sagemcom's latest Video Soundbox (VSB) set-top box.
News categories: WiSA Technologies, Sagemcom, Brett Moyer, Olivier Taravel, Digital TV, Set Top Box, UX, Worldwide

ATSC 3.0 demo station launched in Trinidad and Tobago
Dec 18, 2024 – The Telecommunications Authority of Trinidad and Tobago (TATT), with the four FTA TV service providers CCN TV6, Parliament TV, CNC3 and TTT, has launched DTT on an ATSC 3.0 demo station.
News categories: Telecommunications Authority of Trinidad and Tobago, Aaron Simon, ATSC 3, Content Distribution, Digital TV, Trinidad and Tobago

Korea Communications Commission releases overseas OTT survey results
Jan 3, 2025 – The Korea Communications Commission has released results from its 2024 overseas OTT market survey. The results provide data to support the overseas expansion of domestic OTT platform operators.
News categories: Korea Communications Commission, Mediastat, Kim Tae-kyu, Australia, Digital TV, Malaysia, Market Research, Portugal, Saudi Arabia, Spain, Streaming, Thailand, Turkey

Samsung brings 'Eclipsa Audio' to 2025 TVs and soundbars
Jan 2, 2025 – Samsung is integrating Eclipsa Audio, a technology developed with Google, into its 2025 TV and soundbar lineup. Eclipsa Audio allows creators to adjust audio data to create a 3D sound experience.
News categories: Samsung, Google, Taeyong Son, Jim Bankoski, CES2025, Digital TV, Smart TV, UX, Worldwide

Telenor to implement streaming platform with Amazon Web Services
Dec 20, 2024 – Telenor will use Amazon Web Services (AWS) to implement a cloud-native end-to-end streaming platform for live TV, catch-up, start-over, network-PVR and VOD.
News categories: Telenor, Amazon Web Services, Jon Omund Revhaug, Fabio Cerone, Content Distribution, Digital TV, Finland, Norway, Streaming, Sweden