Smart TV (Connected TV, Integrated Digital Television, IDTV) News

HbbTV updates Test Suite and DASH DRM Reference Application
Apr 24, 2023 – The HbbTV Association has released updated versions of the HbbTV Test Suite and DASH DRM Reference Application. The 2023-1 test suite includes newly approved tests as well as bug fixes and improvements.
News categories: HbbTV Association, Vincent Grivet, Apps, Digital TV, DRM, Europe, HbbTV, Set Top Box, Smart TV, Worldwide

Vialma chooses OKAST to launch FAST channel on Samsung TV Plus
Apr 17, 2023 – Vialma has chosen OKAST Channels to launch its FAST service on the Samsung TV Plus platform. OKAST Channels enabled Vialma to create, launch, and distribute its FAST channel in a few weeks.
News categories: OKAST, Vialma, Cédric Monnier, Guillaume Descottes, Content Distribution, Digital TV, France, Smart TV, Streaming

VIDAA launches latest version of its Smart TV OS
Apr 14, 2023 – VIDAA has announced the launch of the latest version of its Smart TV OS platform. The new VIDAA OS is faster, more reliable, more secure, and offers more customization options than ever before.
News categories: VIDAA, Yaniv Gruenwald, Digital TV, Smart TV, TV OS, Worldwide

Pearl TV brings NEXTGEN TV And Run3 TV to NAB Show 2023
Apr 13, 2023 – At NAB Show 2023, Pearl TV will demonstrate NEXTGEN TV features and capabilities with partners including Comcast NBCUniversal, Samsung and LG Electronics.
News categories: Pearl TV, RUN3TV, Robert Folliard, Anne Schelle, ATSC 3, Content Distribution, Digital TV, Middleware, NABShow, Smart TV, USA

Ultra HD Forum showcases new guidelines at NAB 2023
Apr 11, 2023 – The Ultra HD Forum v3.0 guidelines are now available. They have been restructured into a series of nine shorter books to allow for more frequent updates in areas that are still evolving.
News categories: Ultra HD Forum, Digital TV, NABShow, Smart TV, Worldwide

India Smart TV shipments grew 28% in 2022
Apr 4, 2023 – India's smart TV shipments grew 28% YoY in 2022, according Counterpoint Research. For Q4 2022, the growth was almost flat at 2% YoY due to a slowdown in demand after the festive season.
News categories: Counterpoint, Akash Jatwala, Anshika Jain, Digital TV, India, Market Research, Semiconductor, Smart TV

Pixalate releases February 2023 CTV device market share report
Apr 7, 2023 – Pixalate has released its February 2023 CTV Device Global Market Share Report. The report reveals the top CTV devices across key regions based on the share of open programmatic ad traffic.
News categories: Pixalate, Advertising, Asia, Digital TV, Latin America, Market Research, North America, Set Top Box, Smart TV, Streaming

Smart TVs account for half of U.S. OTT TV viewing
Apr 3, 2023 – Research from Aluma Insights finds U.S. adult SVOD viewers spend half their streaming TV time watching on smart TVs, up from 31% in 2015, 2.5 times the contribution of streaming media players.
News categories: Aluma Insights, Michael Greeson, Blu-ray, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA

Circana report sees first signs of U.S. TV purchase refresh cycle
Mar 30, 2023 – Despite the pandemic-driven surge in TV purchases, a Circana report reveals the age of installed TVs is beginning to rise, an early indication of an upcoming TV purchase refresh cycle.
News categories: Circana, John Buffone, Paul Gagnon, Digital TV, Market Research, Smart TV, USA