Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Pay TV subscriptions in Portugal up 136,000 in 2022
Apr 14, 2023 – According to Anacom, at the end of 2022 96.4% of households in Portugal had pay-TV equating to 4.5 million subscribers, 136 thousand (+3.1%) more than in the previous year.
News categories: Anacom, Cable TV, Digital TV, Fibre, IPTV, Portugal, Satellite, Subscribers

Digital consumer services market to be worth $513bn by 2027
Apr 11, 2023 – Although smaller than established telco services, Omdia expects non-traditional markets to be worth $513bn by 2027, with the two biggest being digital gaming and online video.
News categories: Omdia, Jonathan Doran, Digital TV, Gaming, Market Research, Smart Home, Streaming, Worldwide

U.S. households spend 5.7 minutes deciding what to watch on streaming TV
Apr 11, 2023 – LG Ad Solutions has released findings from its latest streaming report which found that nearly half of U.S. households aren't sure what they want to watch when they turn the television on.
News categories: LG Ad Solutions, Tony Marlow, Advertising, Digital TV, Market Research, Streaming, USA, UX

Global semiconductor sales down 20.7% year-to-year in February
Apr 6, 2023 – The SIA has announced that global semiconductor industry sales totaled $39.7 billion during the month of February 2023, 20.7% less than the February 2022 total of $50.0 billion.
News categories: Semiconductor Industry Association, John Neuffer, Market Research, Semiconductor, Worldwide

India Smart TV shipments grew 28% in 2022
Apr 4, 2023 – India's smart TV shipments grew 28% YoY in 2022, according Counterpoint Research. For Q4 2022, the growth was almost flat at 2% YoY due to a slowdown in demand after the festive season.
News categories: Counterpoint, Akash Jatwala, Anshika Jain, Digital TV, India, Market Research, Semiconductor, Smart TV

Pixalate releases February 2023 CTV device market share report
Apr 7, 2023 – Pixalate has released its February 2023 CTV Device Global Market Share Report. The report reveals the top CTV devices across key regions based on the share of open programmatic ad traffic.
News categories: Pixalate, Advertising, Asia, Digital TV, Latin America, Market Research, North America, Set Top Box, Smart TV, Streaming

netgem.tv ends 2022 with 508,000 subscribers
Mar 31, 2023 – Netgem has released results for the 2022 financial year. Netgem ended the year with 508,000 netgem.tv subscribers, managed on behalf of some twenty telecommunications operators in Europe.
News categories: Netgem, Mathias Hautefort, Digital TV, Europe, IPTV, Results, Subscribers

Annual AVOD/FAST ad revenue already above €250m in the EU5
Apr 4, 2023 – In 2022, NPA Conseil and Médiamétrie estimate that AVOD and FAST advertising revenues reached €255 million in the EU5, with the UK and Germany accounting for 80%.
News categories: Médiamétrie, NPA Conseil, Laurence Deléchapt, Philippe Bailly, Advertising, Digital TV, EU, Market Research, Streaming, UK

Smart TVs account for half of U.S. OTT TV viewing
Apr 3, 2023 – Research from Aluma Insights finds U.S. adult SVOD viewers spend half their streaming TV time watching on smart TVs, up from 31% in 2015, 2.5 times the contribution of streaming media players.
News categories: Aluma Insights, Michael Greeson, Blu-ray, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA