North America Digital TV News

Roku announces Measurement Partner Program for OTT advertising
Oct 9, 2018 – Roku (Nasdaq: ROKU) has announced a Measurement Partner Program to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform across a wide variety of marketing and sales outcomes.
News categories: Roku, Dentsu Aegis Network, Dan Robbins, Mike Law, Advertising, Big Data, Digital TV, Set Top Box, Streaming, USA, Worldwide

Alticast, S&T and UniSoft show ATSC 3.0 solution at NAB NYC 2018
Oct 9, 2018 – At NAB NYC 2018, Alticast, S&T and UniSoft will demonstrate how the companies’ combined technologies allow broadcasters and content delivery networks to fully leverage the benefits and monetization potential of the ATSC 3.0 Next Gen TV broadcast standard.
News categories: Alticast, S&T, UniSoft, Jae Park, Adrian Fowkes, ATSC 3, Content Distribution, Digital TV, NABShow, USA, UX

TDS signs Elevate SaaS agreement with Espial
Oct 3, 2018 – Espial has announced that TDS has signed an agreement to license Espial’s Elevate Cloud video platform. With Elevate, TDS cable video customers will continue to get an immersive experience and easy access to OTT services, including Netflix and YouTube.
News categories: Espial, TDS, Matt James, Julie Maiers, Content Distribution, Digital TV, IPTV, Middleware, USA

Amazon introduces Fire TV Stick 4K and new Alexa Voice Remote
Oct 3, 2018 – Amazon (NASDAQ: AMZN) has announced the Fire TV Stick 4K, the most powerful streaming media stick available, plus a new Alexa Voice Remote. The Alexa Voice Remote is also available with the recently launched Fire TV Cube.
News categories: Amazon, Marc Whitten, John Couling, Canada, Digital TV, Germany, India, Japan, Set Top Box, Streaming, UK, USA

4C adds video inventory from FreeWheel, SpotX and Telaria
Oct 2, 2018 – 4C has announced new video integrations with FreeWheel, SpotX, and Telaria. The integrations will make video advertising inventory from streaming services and content providers available within the Scope by 4C platform.
News categories: 4C Insights, FreeWheel, SpotX, Telaria, Lance Neuhauser, Neil Smith, Mike Shehan, Mark Zagorski, Advertising, Digital TV, Streaming, USA

Connekt brings 'Buy Now' button to Sony smart TVs
Oct 2, 2018 – Connekt has developed a collaboration with Sony Electronics to enable T-Commerce on select Sony Smart TVs and Blu-ray Disc Players. Through Connekt’s ShopTV application, consumers will be able to securely purchase products directly from the TV.
News categories: Connekt, Sony Electronics, Mike Fitzsimmons, Nick Colsey, Digital TV, Smart TV, USA, UX

Evolution Digital launches app-based user interface
Oct 2, 2018 – Evolution Digital has unveiled its operator-customizable eMERGE app-based software client that integrates pay-TV operators’ IP video services, enabled by eVUE-TV, including live linear, VOD, PPV and network DVR recordings, with OTT streaming content.
News categories: Evolution Digital, Brent Smith, Apps, Digital TV, Set Top Box, USA, UX

Tru Optik and SpotX partner to power connected TV ad marketplace
Oct 2, 2018 – Tru Optik and SpotX have announced that via Tru Optik's OTT Data Marketplace, publishers using SpotX's Audience Management Engine will be able to pre-segment and validate audiences across all OTT devices before making them available for advertisers to buy programmatically.
News categories: SpotX, Tru Optik, Jeremy Straight, Frans Vermeulen, Jason DeMarco, Advertising, Digital TV, Streaming, USA

Amazon Prime, HBO and Now TV face decreasing audiences
Oct 1, 2018 – A consumer survey from Juniper Research has found that increased churn rates are being faced by video streaming services such as Amazon Prime and HBO Now in key markets such as the UK and the US. Contrastingly, Netflix outperformed its rivals.
News categories: Juniper Research, Lauren Foye, China, Digital TV, Market Research, Streaming, UK, USA