North America Digital TV News

AT&T to acquire AppNexus
Jun 25, 2018 – AT&T has announced that it has entered into a definitive agreement to acquire AppNexus. AppNexus will become a part of AT&T advertising & analytics. AppNexus operates a global advertising marketplace and provides enterprise products for digital advertising.
News categories: AT&T, AppNexus, Brian Lesser, Brian O’Kelley, Advertising, Big Data, MandA, USA, Worldwide

U.S. virtual multichannel projected to top 15 million subscribers
Jun 22, 2018 – The increasing popularity of virtual multichannel services along with the staying power of traditional, big-subscription packages are still expected to account for more than 70% of households in the U.S. through 2022, according to Kagan.
News categories: S&P Global, Digital TV, Market Research, Streaming, Subscribers, USA

Parrot Analytics finds 49% of U.S. consumers unwilling to pay for even one streaming service
Jun 21, 2018 – In its latest TV demand report, Parrot Analytics focused on consumers' propensity to subscribe to streaming video services in Brazil, Italy, the U.K. and the U.S.. Parrot Analytics investigated consumers' willingness to subscribe to up to four streaming subscription video services.
News categories: Parrot Analytics, Samuel Stadler, Digital TV, Market Research, Streaming, USA

Over 85% of U.S. millennials subscribe to at least one OTT video service
Jun 21, 2018 – More than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service. This finding comes from Parks Associates’ OTT Video Market Tracker, which covers the U.S. and Canada.
News categories: Parks Associates, Hunter Sappington, Digital TV, Market Research, Streaming, USA

Swrve adds Roku to its suite of streaming video OTT platforms
Jun 21, 2018 – Swrve has added Roku to its list of supported over-the-top (OTT) Digital Media Streaming platforms. By doing so, Swrve now enables any brand looking to interact with customers on the Roku platform to do so as part of a multi-channel strategy focused on driving engagement and revenue.
News categories: Swrve, Roku, Lisa Cleary, Apps, Big Data, Digital TV, Mobile, Streaming, USA

NAGRA and MTM unveil 2018 Pay-TV Innovation Forum findings for N. America
Jun 20, 2018 – NAGRA (SIX:KUD.S), in partnership with MTM, has revealed findings from the 2018 North American Pay-TV Innovation Forum. In its third year, the research program brings together leading pay-TV and TV network executives to explore the challenges and opportunities facing the industry.
News categories: NAGRA, MTM, Simon Trudelle, Jon Watts, Digital TV, Market Research, North America

Disney and 21st Century Fox agree $38-per-share acquisition deal
Jun 20, 2018 – The Walt Disney Company (NYSE: DIS) has announced that it has signed an amended acquisition agreement with Twenty-First Century Fox (NASDAQ: FOXA, FOX) for $38 per share in cash and stock.
News categories: Walt Disney Company, 21st Century Fox, Robert A. Iger, Digital TV, Europe, MandA, Satellite, USA, Worldwide

Smart speakers are popular, but not for controlling connected home devices
Jun 19, 2018 – According to an IHS Markit (Nasdaq: INFO) survey of consumers in the U.S., UK, Japan, Germany and Brazil, the predominant uses of smart speakers revolve around asking questions, checking the weather, listening to news and playing music.
News categories: IHS Markit, Blake Kozak, Brazil, Digital TV, Germany, Japan, Market Research, Smart Home, UK, USA

Nielsen and FreeWheel partner on OTT and STB VOD measurement
Jun 19, 2018 – Nielsen (NYSE: NLSN) and FreeWheel (Nasdaq: CMCSA) have announced plans to expand measurement to OTT and STB VOD inventory. The efforts are intended to allow advertisers to take advantage of additional impressions and expanding overall TV ecosystem market liquidity.
News categories: Nielsen, Comcast, Megan Clarken, Marcien Jenckes, Advertising, Big Data, Digital TV, Set Top Box, Streaming, USA