Digital TV News: Appear
Paramount and Nielsen sign measurement and analytics deal
Feb 3, 2025 – Paramount Global and Nielsen have signed a new measurement deal covering all Paramount platforms: national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV.
News categories:
Nielsen, Paramount, Karthik Rao, George Cheeks, Advertising, Big Data, Broadcast, Cable TV, Digital TV, Streaming, USA, Worldwide
Hyundai Mobis debuts holographic in-car head-up display at CES
Jan 9, 2025 – Hyundai Mobis introduced a full-windshield holographic display at CES. The system operates without physical screens, offering a next-generation approach to information display in vehicles.
News categories:
Hyundai Mobis, Automotive, CES2025, UX, Worldwide
LG and Samsung unveil TheTake-powered shoppable TV at CES
Jan 7, 2025 – TheTake has announced partnerships with LG and Samsung for its AI-powered shoppable TV technology. At CES, LG showcased a 'Click to Search' shopping feature powered by TheTake's technology.
News categories:
TheTake, LG Electronics, Samsung, Tyler Cooper, Advertising, CES2025, Digital TV, Smart TV, TV OS, USA, UX
Gracenote launches new API for live sports metadata
Dec 11, 2024 – Gracenote has launched Gracenote On Sports, offering a single API to access sports data covering 150+ leagues and competitions, connected to Gracenote's video data, including imagery and content IDs.
News categories:
Gracenote, Bill Michels, Big Data, CES2025, Digital TV, UX, Worldwide
Mediaocean to acquire Innovid
Nov 21, 2024 – Mediaocean and Innovid (NYSE:CTV) have made an agreement for Mediaocean to acquire Innovid. Innovid will be merged with Flashtalking to create a global, independent, omnichannel ad tech platform.
News categories:
Mediaocean, Innovid, Flashtalking, Bill Wise, Zvika Netter, Grant Parker, Advertising, Digital TV, MandA, Worldwide
Pixalate releases Q3 2024 FAST app rankings & ad spend reports
Nov 8, 2024 – Pixalate has released its Q3 2024 global FAST apps rankings and traffic report for CTV. Pixalate has published Roku, Apple TV, Amazon Fire TV and Samsung Smart TV versions of the report.
News categories:
Pixalate, Advertising, Apps, Digital TV, Market Research, Streaming, Worldwide
U.S. video streaming hits ceiling in Q3 2024
Oct 31, 2024 – Kantar's has released 3Q 2024 data on the U.S. streaming market. Video streaming now reaches 96% of, or 125 million, households, with certain streamers pulling ahead. The decline of SVOD has accelerated.
News categories:
Kantar, Hannah Avery, Digital TV, Market Research, Streaming, USA
Bouygues Telecom upgrades automated testing capability with Witbe
Sep 26, 2024 – Witbe (Euronext: FR0013143872; ALWIT) has announced that Bouygues Telecom is using its Witbox+ automated testing to deliver video services more efficiently, with a superior QoE for viewers.
News categories:
Witbe, Bouygues Telecom, Marie-Véronique Lacaze, Loubna Hamdoun, Digital TV, France, IPTV, QoE, Set Top Box, Smart TV
Fubo launches home screen CTV ad format
Sep 6, 2024 – FuboTV (NYSE: FUBO) is enhancing its ad inventory with a new CTV ad format that enables the display of advertiser-branded video content on the home screen of Fubo's CTV platform.
News categories:
Fubo, Dina Roman, Advertising, Digital TV, Streaming, USA, UX
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