Digital TV News: Nuance

NBCUniversal launches first-party identity platform
Jan 5, 2022 – NBCUniversal has announced a first-party identity platform, NBCUnified. Consisting of three main components — NBCU ID, Data Marketplace and Partner Integrations — NBCUnified unites the company's network of consumer touchpoints into a scaled data offering.
News categories: NBCUniversal, Krishan Bhatia, John Lee, Advertising, Big Data, Digital TV, USA, Worldwide

InterDigital report details impact of AI/ML on video entertainment
Dec 7, 2021 – A recent white paper commissioned by InterDigital (NASDAQ: IDCC) and written by Futuresource Consulting examines the industry influence of artificial intelligence (AI) and machine learning (ML) on applications across the video supply chain.
News categories: InterDigital, Futuresource, Henry Tirri, Simon Forrest, Content Distribution, Digital TV, Market Research, Worldwide

OTT now at 82% consumer saturation in the U.S.
Oct 14, 2021 – Resonate has issued research on the streaming media behaviors of American TV consumers. According to data from its Ignite platform, 82% of U.S. consumers now watch some form of OTT content, with only 55% still watching cable TV.
News categories: Resonate, Digital TV, Market Research, USA

Xandr introduces premium video inventory catalog
Sep 30, 2021 – Xandr has launched its Premium Video Catalog, providing access to over 1,400 one-to-one video and CTV inventory deals and over 2,500 off-the-shelf audience deals across North America.
News categories: Xandr, Alex Chatfield, Kyle Brennan, Tom Sly, Advertising, Digital TV, Streaming, USA

SKY Brasil deploys Technicolor Android TV STBs with Google Assistant far-field voice
Jul 14, 2021 – Technicolor and SKY Brasil have announced the deployment of SKY Connect, a set-top box (STB) that integrates Google Assistant far-field voice technology for entertainment content navigation on the TV.
News categories: Technicolor, SKY Brasil, Brian Jentz, Andre Ribeiro, Android TV, Brazil, Digital TV, Satellite, Set Top Box, Smart Home

Bitcentral enables Dynamic Ad Insertion for Cowles Broadcasting on NewsON
Apr 19, 2021 – Bitcentral has announced support for ad trigger insertion in its FUEL online video platform. The solution is being used by Cowles Broadcasting to enable Dynamic Ad Insertion (DAI) for its launch on the NewsON service.
News categories: Bitcentral, Cowles Broadcasting, NewsON, Greg Morrow, Neal Boling, Ron Stitt, Advertising, Digital TV, Streaming, USA

Sports piracy reduction could unlock $28.3bn in new revenue
Mar 15, 2021 – Service providers and rights holders can unlock up to $28.3 billion in new revenue each year by reducing sports piracy, according to a report from Synamedia in partnership with Ampere Analysis.
News categories: Synamedia, Ampere Analysis, Yael Fainaro, Content Protection, Digital TV, Market Research, Worldwide

63% of TV viewers in the EU5 watch ad-supported streaming
Mar 3, 2021 – Magnite has released results of a study of 10,500 consumers across the UK, France, Germany, Spain, and Italy showing that there is widespread adoption of CTV streaming platforms across the EU5.
News categories: Magnite, IAB Europe, Steve Wing, Daniel Knapp, Advertising, Digital TV, France, Germany, Italy, Market Research, Spain, Streaming, UK

TVbeat to provide audience insights for OSN
Mar 2, 2021 – OSN is to use TVbeat's TV SaaS Framework services, in a step that will strengthen OSN’s position as a data-driven network and enable it to better address shifting viewership behaviour and trends in the MENA region.
News categories: TVbeat, OSN, Abbas D. Tahzib, Devrim Melek, Big Data, Digital TV, Middle-East, Satellite, Set Top Box