Digital TV News: Topic

Teads partners with VIDAA on Hisense CTV native display ads
Feb 5, 2024 – Teads has announced an exclusive international partnership with VIDAA USA to extend advertiser reach with CTV native display inventory on its smart TV OS.
News categories: Teads, VIDAA, Jeremy Arditi, Guy Edri, Amanda Erlbacher, Advertising, Digital TV, Smart TV, TV OS, USA, Worldwide

FreeWheel releases report on 'Designing a Better Ad Pod'
Jan 10, 2024 – FreeWheel has released research results, exploring how publishers can optimize the quantity and frequency of ads in an ad pod to improve viewer experience and brand results.
News categories: FreeWheel, MediaScience, Mark McKee, Dr. Duane Varan, Advertising, Digital TV, Market Research, USA

HbbTV Symposium 2023 conference programme unveiled
Oct 23, 2023 – The HbbTV Association has unveiled the conference programme of the HbbTV Symposium and Awards 2023. The summit will take place on November 28-29 in Naples, co-hosted by Comunicare Digitale.
News categories: HbbTV Association, Comunicare Digitale, Vincent Grivet, Jon Piesing, Andrea M. Michelozzi, Advertising, Broadcast, Digital TV, HbbTV, Italy, Set Top Box, Smart TV, Streaming, Worldwide

64% of U.S. TV households have a live pay-TV service
Oct 4, 2023 – According to Leichtman Research Group (LRG), 64% of U.S. TV households have some form of pay-TV service, down from 78% in 2018, 86% in 2013, and 87% in 2008.
News categories: Leichtman Research, Digital TV, Market Research, TV Services, USA

Rakuten TV to offer local FAST channels with OKAST
Oct 6, 2023 – Rakuten TV has partnered with OKAST to offer local FAST channels in its European territories, providing audiences with content that resonates with their values and culture.
News categories: OKAST, Rakuten TV, Cédric Monnier, Cédric Dufour, Content Distribution, Digital TV, Europe, Streaming

Roku introduces new platform features
Oct 4, 2023 – Roku (NASDAQ:ROKU) has announced that users will gain new personalized discovery features, with updates across Sports, Live TV, What to Watch, Music Playlists, Roku Photo Streams, and more.
News categories: Roku, Preston Smalley, Digital TV, Set Top Box, Smart TV, TV OS, UX, Worldwide

National World taps Simplestream to launch Shots! TV channel
Aug 15, 2023 – National World has chosen Simplestream to provide the tech stack for the launch of Shots!, a new TV brand. Simplestream deployed its Channel Studio to create the Shots! TV channel in the cloud.
News categories: Simplestream, National World, Josh Harrington, Alan Renwick, Advertising, Content Distribution, Digital TV, Streaming, UK

3SS integrates new YouTube Recommendation API
Aug 11, 2023 – 3SS has added YouTube as a content partner integrating the YouTube Recommendation API into its video entertainment platform. Allente will be the first customer to bring the integration to market.
News categories: 3SS, Pierre Donath, Big Data, Denmark, Digital TV, Finland, Norway, Set Top Box, Sweden, UX

88% of U.S. households have an SVOD service
Aug 9, 2023 – Research from Leichtman Research (LRG) finds that 83% of U.S. households have an SVOD service from Netflix, Amazon Prime, and/or Hulu, with additional streaming services adding another 5 percentage points.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA