Digital TV News: Topic

On Addressability playbook launched
Sep 14, 2020 – The founding members of On Addressability – Charter’s Spectrum Reach, Comcast Advertising and Cox Media – have announced the launch of the On Addressability playbook to help the television industry 'turn on' addressability.
News categories: On Addressability, Marcien Jenckes, David Kline, Louis Gump, Advertising, Big Data, Cable TV, Digital TV, Set Top Box, USA

Inaugural IBC Showcase scheduled for September 8-11
Sep 2, 2020 – IBC has announced that its inaugural IBC Showcase will run from September 8th – 11th 2020, and continue as a once a week event throughout 2020. The IBC Showcase features three programmes: Content Programme, Exhibitor Showcase and Industry News.
News categories: IBC, Michael Crimp, Mark Smith, Steve Connolly, Christelle Gental, Digital TV, IBCShowcase, Worldwide

78% of U.S. households have an SVOD service
Aug 28, 2020 – Research from LRG finds that 78% of all U.S. households have an SVOD service from Netflix, Amazon Prime, and/or Hulu – up from 69% in 2018, and 52% in 2015. 55% of U.S. households now have more than one of these SVOD services.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, OTT, USA

24i launches Video Experience Platform
Jul 22, 2020 – 24i has announced the launch of its Video Experience Platform (VEP), a SaaS platform that combines its apps framework, video processing and UX products with an ecosystem of technologies and partners.
News categories: 24i, Martijn Van Horssen, Apps, Content Distribution, Digital TV, UX, Worldwide

Brightcove Q1 data shows uptick in news content streaming
Jun 8, 2020 – Brightcove (NASDAQ: BCOV) has published the Q1 2020 Brightcove Global Video Index. The Q1 data shows that as the COVID-19 pandemic spread, consumers increasingly turned to video streaming sources to stay up-to-date.
News categories: Brightcove, Jim O’Neill, Big Data, COVID-19, Digital TV, Market Research, OTT, Worldwide

Bloomberg TV+ 4K UHD channel launches on Samsung TV Plus
May 20, 2020 – Bloomberg Media has launched Bloomberg TV+, a premium video experience and first 4K UHD channel that combines the power of Bloomberg data and trusted business and finance programming, on Samsung TV Plus, Samsung's free Smart TV video service.
News categories: Bloomberg Media, Samsung, M. Scott Havens, Salek Brodsky, Apps, Digital TV, OTT, Smart TV, Worldwide

Blick TV launches in Switzerland powered by Brightcove
May 5, 2020 – Brightcove (NASDAQ: BCOV) has announced that Swiss digital TV channel, Blick TV, is running on Brightcove Live and Video Cloud. The newly launched service offers viewers both live and VOD viewing online, as well as in the Blick app for mobile devices.
News categories: Brightcove, Blick TV, Justin Barrett, Thomas Spiegel, Apps, Content Distribution, Digital TV, OTT, Switzerland

Advanced video ad formats show 335% higher engagement rate
Apr 29, 2020 – An Innovid study reveals that nearly half of advertisers use advanced video ad formats, driving a 335% higher engagement rate when compared to standard pre-roll ads. Additionally, CTV impressions and engagement has seen a 67% increase YoY.
News categories: Innovid, Zvika Netter, Advertising, Digital TV, Market Research, Worldwide

Comcast enables Peacock preview for Xfinity X1 and Flex customers
Apr 14, 2020 – Comcast has launched an early preview of the premium tier of Peacock, NBCUniversal’s ad-supported subscription streaming service due to launch on July 15, at no additional cost for Xfinity X1 and Flex customers.
News categories: Comcast, Dana Strong, Matt Strauss, Cable TV, Digital TV, OTT, Set Top Box, USA