Digital TV News: ViacomCBS

ViacomCBS, DISH Media, Adcuratio enable broadcast inventory on MVPD STBs
Jan 14, 2021 – ViacomCBS and DISH Media have announced an industry breakthrough by delivering the first-ever addressable impressions within a live national broadcast via MVPD set-top box.
News categories: ViacomCBS, DISH Media, Adcuratio, Mike Dean, Tim Myers, Harish Narasimhan, Advertising, Digital TV, Satellite, Set Top Box, USA

OpenAP launches Supply-Side Platform for linear TV inventory
Jan 11, 2021 – OpenAP has launched a supply-side platform (SSP) that gives advertisers access to available linear inventory from TV publishers. The launch enables buying of advanced TV across premium viewing environments.
News categories: OpenAP, Omnicom, David Levy, Matthew Kramer, Advertising, Digital TV, USA

NEXTGEN TV 'Motown 3.0 Test Track' launched in Detroit
Dec 10, 2020 – Five local TV stations have banded together to launch NEXTGEN TV in Detroit. The broadcast advance signals the beginning of another project – the 'Motown 3.0 Open Test Track' for merging automotive applications with NEXTGEN TV.
News categories: Pearl TV, Brian Lawlor, ATSC 3, Content Distribution, Digital TV, In-Car, USA

61% of US broadband households subscribe to two or more OTT services
Nov 23, 2020 – According to Parks Associates, 61% of US broadband households subscribe to two or more OTT services as of 3Q 2020, up from 48% the previous year. 45% subscribe to three or more, up from 27%, and 31% subscribe to four or more, up from 14%.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA

U.S. has close to 300 OTT video services
Oct 20, 2020 – Research from Parks Associates shows that through Q3 2020, the number of OTT video services in the U.S. has more than doubled since 2014, currently reaching nearly 300 different services.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA

ViacomCBS global streaming service to be called Paramount+
Sep 15, 2020 – ViacomCBS (NASDAQ: VIAC, VIACA) has unveiled 'Paramount+' as the brand name for the company’s upcoming global streaming service. CBS All Access will be rebranded as Paramount+ in early 2021 as part of the service expansion.
News categories: ViacomCBS, Bob Bakish, Marc DeBevoise, Australia, Denmark, Digital TV, Finland, Latin America, Norway, OTT, Sweden, USA

Latin America to top 100 million SVOD subscriptions
Sep 1, 2020 – According to forecasts from Digital TV Research, Latin America will have 100.35 million SVOD subscriptions by 2025; more than double the 42.15 million recorded at end-2019.
News categories: Digital TV Research, Simon Murray, Argentina, Brazil, Colombia, Digital TV, Latin America, Market Research, Mexico, OTT, Peru, Subscribers

ViacomCBS to launch connected video ad platform
Aug 4, 2020 – ViacomCBS (NASDAQ: VIAC, VIACA) is to launch ViacomCBS EyeQ, a connected video advertising platform that will serve as a single transactional point of entry for digital video content from ViacomCBS’ portfolio of networks.
News categories: ViacomCBS, John Halley, David Lawenda, Advertising, Digital TV, USA

iSpot provides attribution and OTT measurement for OpenAP ads
Jul 28, 2020 – OpenAP has announced a partnership with iSpot to enable activation of attribution and OTT measurement for ad campaigns in the OpenAP Market. OpenAP members include AMC Networks, FOX, NBCUniversal, ViacomCBS, Univision and The Weather Channel.
News categories: OpenAP, iSpot, Ed Davis, Stu Schwartzapfel, Advertising, Big Data, Digital TV, OTT, USA, Worldwide