Digital TV News: ADTH

Paramount to exclusively represent SkyShowtime advertising sales
Apr 22, 2024 – SkyShowtime has concluded an exclusive deal for Paramount to handle SkyShowtime's advertising sales across all of its markets, providing access to advertising in 20+ European markets.
News categories: SkyShowtime, Paramount, Monty Sarhan, Hristina Georgieva, Lee Sears, Advertising, Digital TV, Europe, Streaming

Netgem expands FAST channel roll-outs to more countries in Europe
Apr 10, 2024 – Netgem has announced that it's now deploying its 'FAST Lane' channels embedded in the TV service of Netplus in Switzerland, and will launch in France with other ISPs in April.
News categories: Netgem, Netplus, Sylvain Thevenot, Christian Voide, Content Distribution, Digital TV, France, Streaming, Switzerland

FreeWheel partners with Lotame in EMEA
Apr 8, 2024 – FreeWheel has announced a partnership with Lotame to expand audience data across its product suite in EMEA using audience data from the Lotame Data Marketplace. 
News categories: FreeWheel, Lotame, Matt Clark, Hunter Terry, Advertising, Big Data, Digital TV, Europe, Middle-East, Streaming

VisualOn and Minerva partner on streaming demo at NAB 2024
Apr 4, 2024 – VisualOn and Minerva have partnered on a joint demonstration at NAB 2024. The partnership addresses the need for quality video streaming solutions over a breadth of user devices.
News categories: VisualOn, Minerva, Yang Cai, Matt Cuson, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

Warner Bros. Discovery to launch Max in Europe beginning May 21
Mar 21, 2024 – Warner Bros. Discovery (Nasdaq: WBD) has announced that Max, its enhanced streaming service, will launch in the first European countries beginning May 21.
News categories: Warner Bros. Discovery, JB Perrette, Digital TV, Europe, Streaming

Paramount+ announces international rollout plan details
Mar 19, 2024 – Paramount+ (NASDAQ: PARA; PARAA) has announced launch timing and pricing for its international ad-supported subscription offering. Its Premium subscription plan is also to be rolled out in Europe.
News categories: Paramount+, Marco Nobili, Lee Sears, Australia, Canada, Digital TV, Europe, Streaming

Via LA adds three new members
Mar 6, 2024 – Via Licensing Alliance (Via LA) has announced three new licensors to its ATSC 3.0 patent pool: IDEAHUB, Technology in Ariscale, and SK Telecom.
News categories: Via Licensing Alliance, IDEAHUB, Heath Hoglund, Yang-won Jung, ATSC 3, Digital TV, Licensing, Patent, Worldwide

Amagi launches curated programmatic marketplace for FAST ads
Jan 12, 2024 – Amagi ADS PLUS has launched a feature called FAST Deals, a curated programmatic marketplace designed to simplify the advertising experience for buyers, content owners and programmatic exchanges.
News categories: Amagi, FreeWheel, James Smith, Emily Bromley, Advertising, CES2024, Digital TV, Streaming, Worldwide

TCL TVs to integrate NEXTGEN TV technology
Jan 8, 2024 – Pearl TV has announced that TCL has joined the NEXTGEN TV receiver retail marketplace, adding to the more than 100 models from Hisense, LG, Samsung and Sony.
News categories: Pearl TV, TCL, Anne Schelle, ATSC 3, CES2024, Digital TV, Smart TV, USA